An overview of how business such as IBM and Domino's Pizza opted for social media marketing and integrated their existing traditional offline advertising strategies with online marketing and reaped higher profits.
ShipServ Success Story.
ShipServ is a maritime services company that provides software and
ecommerce solutions geared to the shipping industry.
ShipServ’s social media campaign included retooling their website,
launching a customer-focused blog, sticking to a defined content plan, and
developing white papers and industry communities on LinkedIn, among
ShipServ increased sales-ready leads by 400%
Website visitors increased by 59%
Cutting campaign management costs by
80% and $30,000 of revenue in 3 months.
More than 1 million customers enjoy hot, delicious
Domino’s Pizza products on every inhabited continent on
The Pizza Delivery Experts have been delivering hot
Domino’s Pizza Internationally for 25 years.
Dominos took advantage of social media marketing
via using its presence on Facebook and Twitter .
Dominos actually listened to what their customers
were saying on social media networks.
Dominos credits their promotions on Foursquare for directly
resulting in a 29% pretax profit.
Intelligent Business Machines
IBM has been well known through most of its recent history as the world's
largest computer company and systems integrator
IBM holds more patents than any other U.S. based technology company and
has eight research laboratories worldwide
IBM let its employees create individualized, custom Twitter pages and blogs.
Avenue Social is one of the leading social
media app development house in the market
with over 1000 apps under its belt and
numerous big brands as satisfied clients.
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