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#Instagram101 for Business

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10/22/15 presentation for Baltimore Business Journal's Crash Course in Social media event held at Padonia Park Club in Cockeysville, MD. Includes Instagram basics, successfull business practices, tips and trends, and resource list. For more information, contact Faith Wachter at faith@faithwachter.com or go to faithwachter.com. Follow Faith on Instagram @faithwconsult. Follow Faith Wachter Consulting on LinkedIn https://www.linkedin.com/company/faith-wachter-consulting?trk=biz-companies-cym

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#Instagram101 for Business

  1. 1. #Instagram101 forBusiness
  2. 2. Hello! I am Faith Wachter Social media consultant and trainer faith@faithwachter.com Instagram: @faithwconsult faithwachter.com
  3. 3. Today’sAgenda ✖ What is Instagram? ✖ How do businesses use Instagram? ✖ Trends and topics ✖ Helpful Instagram resources Q&A throughout!
  4. 4. 1. WhatisInstagram?
  5. 5. Instagram: a popular mobile photo sharing application.
  6. 6. 400millionActive accounts 3.5billionLikes daily 40billionPhotos shared
  7. 7. Instagram(IG)users ✖ 20% of all Internet users are on IG ✖77.6M US Internet users are on IG 61% female ✖ 70% of all IG users are outside of US 51% male ✖ 41% of all IG users are 16-24 ✖ 52% of all US teens ✖ 34% US teens and millennials Source: DMR Sept 2015
  8. 8. Photo or Video posts • Like • Comment • Re-gram AND • Advertise • Research • Shop
  9. 9. BIGCONCEPT Businesses use Instagram to convey their brand and promote their products.
  10. 10. Place your screenshot here InstagramProfile Account name—company name Profile pic—small! logo Select people to follow, interests for feed
  11. 11. Place your screenshot here capture Photo or video Save images in gallery
  12. 12. Place your screenshot here edit Choose from filters, frames, effects Crop, enhance, adjust
  13. 13. Place your screenshot here post Comments and likes Caption copy – use hashtags, tell story, tag other users
  14. 14. TrendingonInstagram ✖ Automotive ✖ Media ✖ Luxury ✖ Apparel ✖ Food ✖ Travel ✖ Sports/Fitness ✖ Celebrities ✖ Athletes
  15. 15. GreatExamplesfromInstagram
  16. 16. HelpfulInstagramResources Metrics Iconosquare SquareLovin SimplyMeasured UnionMetrics Popsters Visuals Canva PicMonkey Studio Layout WordSwag (iOS) Over (iOS) Follow Management Unfollowers Manageflitter GrowmyInsta ALSO: business.instagram.com
  17. 17. Connectwithme! Instagram @faithwconsult Twitter @faithwconsult LinkedIn Faith Wachter and Faith Wachter Consulting Pinterest faithwconsult Blog Happy Hour faithwachter.com/blog and LinkedIn Pulse Online faithwachter.com Email faith@faithwachter.com

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