Many green businesses make the mistake of jumping onto the
social media bandwagon without thought.
That’s a recipe for disaster.
But join the social media world in the right way and your green
business can thrive on the benefits of audience engagement
Take your first key steps toward this end
by answering the following 5 questions …
Make a list of what you want to get out of a social
media presence. Then choose your top three. For
Instance, do you want to:
Generate leads ?
Build your brand’s sustainable reputation ?
Engage with your earth-friendly audience?
Improve customer service?
Promote your green product(s) or service(s)?
Engage with others in the green world you respect and trust?
Send people to online/offline webinars and conferences?
As Corbett Barr said, “The difference is the
difference.” Begin defining what sets your
green biz apart from your competition by
answering these questions:
What’s your story?
What do you stand for?
What unique benefit does your brand, product or service offer
that you can make part of your green message?
You will use this difference to promote your
company in the social media world.
Will you be reaching out to:
Influencers in the green world?
Develop a “persona” for each audience group you identify. What do
they care about? How old are they? What are their needs, wants &
These profiles will guide what you write about & share.
They are key to audience engagement & growth.
Maybe it’s just you (that’s a good start!) but …
Can someone else manage your social media work each day?
Do you know anyone skilled at writing blogs and other
Who will track, monitor and report on social media activities so
you know what’s working and what isn’t?
Will you outsource some or all of your social media
A successful social media experience means developing
your strategy according to the size of your team.
You wouldn’t go on a trip without a travel budget.
It’s the same with social media. Consider these things as you
develop your budget:
How much can you invest in social media in the next
Will you have an ongoing management budget?
Will it be a startup and launch budget?
A budget for a specific campaign?
Goals. Uniqueness. Audience. Team. Budget.
You’ve now developed the 5 foundational steps needed
to kickstart your green business into social media success.
Questions? Call us at 855-263-2985 for a FREE consultation.
See next page for SNEAK preview:
Discover a new business blogging eBook to kickstart your green biz blog!
Kickstart your green biz blog with this must-have eBook:
The Tao of Business Blogging
How to become an influencer in
your industry with a powerful
by Faith Attaguile and Valérie Leroyer
A how-to-manual for business people
who want to roll up their sleeves and take action.
Nick Usborne, author, coach & copywriter
In this 120+ page eBook, you’ll discover how to:
build a strong blogging plan for your green business
grow your eco-friendly audience into a faithful, vibrant
structure smash-hit blog posts
find great content that resonates with your readers
create a robust social media presence
…and lots more!
About the Authors
Faith Attaguile spends most of her time at FrontlineCopy.com offering
copywriting, blogging and empowerment marketing services to ecobusinesses working for a greener world.
She’s been trained in business blogging by Corbett Barr (Think Traffic), has
guest-blogged at KayakCanoeBlogger.com, and writes regular posts for her
own website blog. Recent articles can be found in East County Magazine and
The Coast News.
Connect with her on Twitter, Facebook, Google+ and LinkedIn.
Valérie Leroyer is a freelance blogger for the Great Outdoors and
She’s been trained in business blogging by Corbett Barr (Think
Traffic), Michael Stelzner, founder of Social Media Examiner, and
Danny Iny from Firepole Marketing.
Follow her on Twitter, Google+, YouTube and LinkedIn.
What are you waiting for?
Start growing your influence in the green world now!
Call us at 855-263-2985 for a FREE chat
or contact us here