7 Easy Steps to a Rockin' GreenBiz Blog Plan

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Starting a blog for your green business? Already have one that's not working for you? These 7 steps will help you build a strong green business blog to bring the results you're looking for.

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7 Easy Steps to a Rockin' GreenBiz Blog Plan

  1. 1. Sneak preview inside: Discover a business blogging eBook to kickstart your business blog!
  2. 2.  Answer the following questions. They will become your business blog plan.  Date your plan. In a year you’ll revise it based on what you’ve achieved.  Take your time. Think about your answers. The stronger your business blog plan, the more you’ll stand out in the crowd. FrontlineCopy.com
  3. 3. Step 1: Make a list of the goals you want to achieve with your business blog:          Lead generation Increase website traffic Sales Special promotions Build brand reputation Improve customer service Industry influence Product/service education Show community participation (volunteer efforts, donations, etc.)  Other (if you have goals not listed above, add them here) FrontlineCopy.com
  4. 4. Goal #1: Time frame: Goal #2: Time frame: Goal #3: Time frame: *Be realistic about your time frame. You’ll think about how to achieve these goals in Step 7. FrontlineCopy.com
  5. 5. Step 2: Estimate the budget you have to achieve your goals. Perhaps one of your goals calls for investment that’s outside your current budget. That’s OK. Put it on your “to-do” list and go for it later. Then add a new goal to your top three list. Consider these budget areas:  Start-up/launch costs  Ongoing management costs (domain name, host, blog designer, outside writers, etc.)  Unique campaigns (product education, video production, new product launch, etc.) FrontlineCopy.com
  6. 6. Step 3: List the top ten business blogs in your industry. For each choice, note this information: Company Blog #1: URL: Is the blog on the business site?  Yes  No Why I like it: What’s missing: Who’s their audience: How often they blog: What they blog about: Most popular posts: Free downloads: From that list, choose the three company blogs you think should be at the top of your list. Familiarize yourself with everything about their blog and write more notes if necessary. FrontlineCopy.com
  7. 7. Step 4:  Just as you have customer personas for your business, you need reader personas for your business blog.  These personas can include customers, but they can also include other groups like industry influencers.  Reader personas make your blog feel personal to your readers.  You’ll want to write each of your posts to one or more of your reader personas, just as though you were talking to a real person. FrontlineCopy.com
  8. 8. … Each reader persona you develop should include the following information:  Demographics (age, gender, marital status, etc.)  Psychographics (what concerns them, inspires them, etc.)  Applicable keywords (keywords/keyphrases they use in search engines)  Photo (to make your reader persona … real!) FrontlineCopy.com
  9. 9. Here’s where you develop your Unique Selling Proposition (USP). To get started, answer these questions: Take time to think about this. A good USP is key to showing your readers what makes your business blog different from all the others. FrontlineCopy.com
  10. 10. Will you admit mistakes? Remember, people appreciate honesty, so set your policy now.  What “voice” will you use for each post? Will it be a business voice, personal, or a combination (depending on the type of post)? Again, set your policy now.  How is this different from your three top business blog competitors? FrontlineCopy.com
  11. 11. Step 6: In Step 2 you discovered the type of content your competition is producing. What works (or doesn’t work) for them will probably be your experience, too. Let these discoveries guide you as you build your own content list. FrontlineCopy.com
  12. 12.  Product information posts  Story posts  Manifesto posts  Videos (vlogs)  Podcasts  Reviews  Industry news  How-To’s  Free download announcements  Other Take time to investigate and write down all the content possibilities you can think of. FrontlineCopy.com
  13. 13. Step 7: Your marketing plan is what underwrites the success of your blog. Build it by answering these questions: 1. Have you set up each post to include:  Easily available share buttons?  An email sign-up form?  A comments section for reader interaction?  Appropriate call-to-action buttons/hyperlinks at the end of each post for further contact? FrontlineCopy.com
  14. 14. 2. How often will you publish? 3. What’s your editorial calendar? 4. Who will write your posts?  Do you have in-house help?  Will you hire outside freelancers to write blog posts?  Will you invite contributions from guest bloggers? If so, have you developed guidelines for guest bloggers to follow? FrontlineCopy.com
  15. 15. 5. How will you publicize your business blog? Online Offline 6. Who will integrate your GreenBiz blog into your other social media channels?    Me An employee Outside consultant FrontlineCopy.com
  16. 16. 7. How will you attract readers to your company blog? SEO retweets  free content downloads  open comments  share buttons  keyword-rich headlines and meta titles  guest posting  articles posted on other sites  email sign-up  other   FrontlineCopy.com
  17. 17. 8. How will you build your audience?          Notify existing personal, company & industry contacts about my blog Announce my blog with posts shared on my social media channels Give away freebies Join industry groups Comment on other blogs Respond quickly to comments on my posts Guest blog Keep on top of my SEO strategy Other: FrontlineCopy.com
  18. 18. 9. What are your strategies/tactics for achieving the top three goals you listed in Step 1? Choose ideas from items 5-8 you think will best help you attain your top three goals. Set up your answers for each of your three goals like this: Goal #1: Strategies/tactics from I will use to achieve this goal: Ideas from Item 5 Ideas from Item 6 Ideas from Item 7 Ideas from Item 8 FrontlineCopy.com
  19. 19. You’ve now created your GreenBiz blog plan. You’re on your way to becoming an influencer in your industry! Need more help developing your blog plan or writing posts? Call us at 855-263-2985 or contact us here … We’ll help you turn your business blog into a winner! FrontlineCopy.com
  20. 20. FREE DOWNLOAD! Kickstart your green biz blog with this must-have eBook: The Tao of Business Blogging How to become an influencer in your industry with a powerful business blog by Faith Attaguile and Valérie Leroyer A how-to-manual for business people who want to roll up their sleeves and take action.  Nick Usborne, author, coach & copywriter In this 120+ page eBook, you’ll discover how to: build a strong blogging plan for your green business grow your eco-friendly audience into a faithful, vibrant community structure smash-hit blog posts find great content that resonates with your readers create a robust social media presence …and lots more!
  21. 21. Faith Attaguile spends most of her time at FrontlineCopy.com offering copywriting, blogging and empowerment marketing services to eco-businesses working for a greener world. She’s been trained in business blogging by Corbett Barr (Think Traffic), has guest-blogged at KayakCanoeBlogger.com, and writes regular posts for her own website blog. Recent articles can be found in East County Magazine and The Coast News. Connect with me on Twitter, Facebook, Google+ and LinkedIn. Valerie Leroyer at KayaCanoeBlogger.com also contributed to this presentation. Special thanks go to Corbett Barr at Think Traffic and Pam Foster at Content Clear Marketing for ideas we built upon.
  22. 22. We wrote this for you to share with everyone. But please, don’t sell or change it! This work is licensed under the Creative Commons Attribution-NonCommercialNoDerivs 3.0 Unported License. To view a copy of this license, visit here. FrontlineCopy.com

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