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For Building a Business Blog From Scratch
Build Your Blog
Write your business plan
Define your audience
Develop your branding and logo
Invest in great design
Generate a strong launch strategy
Find your passionate voice
Write for people, not SEO
Give useful, sharable, great content
Try and test different formats
Keep and eye on top blogs in your industry
3: Maintain Momentum
Maximize your online profile
Engage on social media platforms
Invest in inbound marketing
Guest post on key industry blogs
Include call-to-action buttons
at key points in your posts
4: Monitor, Measure & Adapt
Recycle case studies
Build your community by…listening!
Always respond to post comments
Be transparent: admit mistakes & correct
Give, give and give again
with high-value content
Measure and adapt: talk with
your readers and let them
Kickstart your green biz blog with this must-have eBook:
The Tao of Business Blogging
How to become an influencer in
your industry with a powerful
by Faith Attaguile and Valérie Leroyer
A how-to-manual for business people
who want to roll up their sleeves and take action.
Nick Usborne, author, coach & copywriter
In this 120+ page eBook, you’ll discover how to:
build a strong blogging plan for your green business
grow your eco-friendly audience into a faithful, vibrant
structure smash-hit blog posts
find great content that resonates with your readers
create a robust social media presence
…and lots more!
About the Author…
Faith Attaguile spends most of her time at FrontlineCopy.com
offering copywriting, blogging and empowerment marketing
services to eco-businesses working for a greener world.
She’s been trained in business blogging by Corbett Barr (Think
Traffic), has guest-blogged at KayakCanoeBlogger.com, and
writes regular posts for her own website blog. Faith has also
written articles for East County Magazine and The Coast News.
Connect with her on Twitter, Facebook, Google+ and LinkedIn.
We wrote this 4-Quadrant Business Blog
Blueprint for you to share with everyone.
But please, don’t sell
Or change it.
This work is licensed
under the Creative
Unported License. To
view a copy of this
license, visit here.