4-Quadrant Green Business Blog Blueprint

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A Green Biz Blog Blueprint for Building a Business Blog from Scratch

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4-Quadrant Green Business Blog Blueprint

  1. 1. 4-quadrant BLUEPRINT For Building a Business Blog From Scratch by Faith Attaguile
  2. 2. 1 Build Your Blog : Foundation Write your business plan Define your audience Develop your branding and logo Invest in great design Generate a strong launch strategy
  3. 3. 2 Grow a : Content-Driven Blog Find your passionate voice Write for people, not SEO Give useful, sharable, great content Try and test different formats Keep and eye on top blogs in your industry Get viral!
  4. 4. 3: Maintain Momentum Maximize your online profile Engage on social media platforms Invest in inbound marketing Guest post on key industry blogs Include call-to-action buttons at key points in your posts
  5. 5. 4: Monitor, Measure & Adapt Recycle case studies Build your community by…listening! Always respond to post comments Be transparent: admit mistakes & correct Give, give and give again with high-value content Measure and adapt: talk with your readers and let them guide you
  6. 6. 4-quadrant BLUEPRINT For a Business Blog
  7. 7. FREE DOWNLOAD! Kickstart your green biz blog with this must-have eBook: The Tao of Business Blogging How to become an influencer in your industry with a powerful business blog by Faith Attaguile and Valérie Leroyer A how-to-manual for business people Theh who want to roll up their sleeves and take action.  Nick Usborne, author, coach & copywriter In this 120+ page eBook, you’ll discover how to: build a strong blogging plan for your green business grow your eco-friendly audience into a faithful, vibrant community structure smash-hit blog posts find great content that resonates with your readers create a robust social media presence …and lots more!
  8. 8. About the Author… Faith Attaguile spends most of her time at FrontlineCopy.com offering copywriting, blogging and empowerment marketing services to eco-businesses working for a greener world. She’s been trained in business blogging by Corbett Barr (Think Traffic), has guest-blogged at KayakCanoeBlogger.com, and writes regular posts for her own website blog. Faith has also written articles for East County Magazine and The Coast News. Connect with her on Twitter, Facebook, Google+ and LinkedIn.
  9. 9. We wrote this 4-Quadrant Business Blog Blueprint for you to share with everyone. But please, don’t sell Or change it. This work is licensed under the Creative Commons AttributionNonCommercialNoDerivs 3.0 Unported License. To view a copy of this license, visit here.

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