- FMB&T is stand for Fort Madison Bank
& Trust Co.
- A growing commercial and consumer
retail bank based in California.
- It is also a traditional organizational with
a vertical structure.
MARSHALL PINKARD AYISHIA COLES
PRESIDENT & CHIEF
VICE PRESIDENT &
*AYISHIA SEND AN EMAIL TO MARSHALL PINKARD AND TOLD THAT THE USED
OF IT IN COMPANY CAN MAKE THE COMPANY MORE SUCESSFUL
*RELATIONSHIP BETWEEN IT DEPARTMENT & OTHER BANK BUSINESS IS
*THERE IS ALSO HAVE CONFLICT BETWEEN IT DEPARTMENTS & OTHER UNIT:
1) UNIT MANAGERS DID NOT WELCOME AYISHIA EFFORTS
2) THE WORK UNITS STILL EXPECTED IT TO COME UP
WITH A SOLUTION QUICKLY.
*IT STAFF ALSO HAVE LIMITED RESPONSIBILITIES WHERE THEY ONLY USE
IT TO APPLICATION WORKS
AYISHIA, THE NEW EXECUTIVE VICE
PRESIDENT AND CHIEF INFORMATION
OFFICER (CIO) FACED THE PROBLEM THAT
WAS NO CLEAR RESPONSIBILITIES AND
WHAT ARE THE MAIN
ORGANIZATIONAL CAUSES OF
FRUSTRATION THAT AYISHIA COLES
1) AYISHIA FEELS
AND AUTHORITY ARE
2) IT STAFF WAS
4) VAGUENESS OF
If you were Marshall Pinkard, how would you address
both Ayishia’s request for clarification about her
authority and responsibilities and the underlying
problem her email bring to his attention? Can the
problems be addressed with minor adjustment, or would
you need to consider a drastic overhaul of the banks
organizational structure? What environmental and
technological factors would influence your decision?
1) If I were to be Marshal pinkard, I would clarify
her authority and her responsibilities based on her
request. The way Ayishia saw it, the relationship
between IT and the bank’s other business units was
mixed up, so she must have some sort of
clarification, being the bank’s executive vice
president and chief information officer. It would be
beneficial for me to re-consider the organizational
structure of the company to achieve the desired goal
regarding the IT department.
2) The problem might require serious
consideration of a drastic renovation or
maintanence of the bank’s organisational
structure since the IT department plays a
major role in the organizational strategy
itself, hence affecting the structure of the
3) The environmental and technological factors that would influence my
1. Increased difference among departments.
2. Increased coordination is needed.
4. IT knowledge
5. Employee skills
*The factors that occured in the situation are:
1-Disagreement of department
2- Lack of coordination
3-Being status quo