Splendia

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Splendia

  1. 1. OTA Study <br />Bernard<br />
  2. 2.
  3. 3. 2.Targeted customer group <br />Rich people <br />People who like design hotels<br />Couples<br />Family <br />Groups<br />
  4. 4. 3. Consumer service <br /><ul><li>A selection of best luxury hotels (4500) around the world.
  5. 5. A paper guide
  6. 6. A number phone, open 365 days, 8 languages
  7. 7. Numerous of pictures to choice your hotel
  8. 8. Other client comments
  9. 9. “The Club” to have special prices, and to be advertise about new hotels
  10. 10. A blog giving travel informations</li></li></ul><li>- Direct speaking on Facebook<br />
  11. 11. - Refine search by theme- Numerous of pictures to choice your hotel <br />
  12. 12. 4.Splendia VS Expedia <br />Splendia don’t do services like flight, car renting, they only propose hotel reservations <br />Splendia specialised in luxury and boutique hotels. <br />Splendia got a paper guide. <br />Splendia speak about “hotel collection” and hotels put Spendia plaque on their wall.<br />Spendia don’t have any partners <br />
  13. 13. 5.Communication methods <br />Direct marketing: if you do a research on Splendia they will communicate on your Facebook. <br />Good position on Google or Yahoo website <br />Splendia<br />
  14. 14. 6. Splendia partners <br />Splendia consider to have 4500 hotel partners<br />No more commercial partners <br />

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