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The Westerners had one way or the other positioned themselves (values, culture, beliefs, development) as the best and the most sort after, in which other Third World countries (developing nations) should depend on their product to survive. This study thus tried to ascertain the tool of hegemony used by the westerners in European football as a form of cultural control.
The study adopted the Theory of Hegemony, and Conversational theory for its theoretical framework. It also adopted the survey research method, and a questionnaire was the data collection instrument. The population of the study is football viewers in Surulere area of Lagos State with a sample size of 150 respondents. The sampling technique adopted was convenient sampling.
Major findings of the study shows that a high percentage of the respondents are youths who fall between the ages of 18-25 years in which they are familiar with watching European football in the viewing Centre. The study also revealed majority of the respondents (viewing Centre users) are not aware that European football has an element of control (hegemony) hence; they saw it as legitimate and mere pursuit of happiness.
This thus, confirms that hegemony is a special form of ideological power in which the ruled perceives the control as a way of life not minding the sublime effect and its consequences. Hegemony is achieved, won, and sustained through won consent.