Startups, fundraising, Italy


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Startups, fundraising, Italy

  1. 1. Andrea Giannangelo<br />21 years young<br /><br />startups, fundraising, Italy<br />ZzZ<br />Images from and<br />
  2. 2. my story<br />my experience<br />there is no best way<br /><br />Image from<br />
  3. 3. web design<br />as LEGO-replacement<br /><br />Image from<br />
  4. 4. Graphic Farm<br />high-traffic forum on web graphics and web design <br /><br />Image from …me<br />
  5. 5. three months in a web agency<br />at fourteen<br />FFFFFFFFFFFFFFFFUUU****<br /><br />Image from<br />
  6. 6. classical studies<br /><br />Image from<br />
  7. 7. in the meantime<br />the years of IRC<br />MONKEYS ARE ALWAYS MONKEYS<br /><br />Image from<br />
  8. 8. pixel art<br /><br />Image from …me<br />
  9. 9. at seventeen, me-too of<br />on a three-letters domain (<br /><br />Image from<br />
  10. 10. abandoned<br />lesson learned:<br />I had to be “ready”<br />NO FUEL<br /><br />Image from<br />
  11. 11. at university:<br />economics and marketing<br /><br />Image from<br />
  12. 12. at nineteen, <br />ecommerce for (well-designed) t-shirts,<br />with innovative business model on the concept of scarcity<br /><br />Image from<br />
  13. 13. abandoned<br />lesson learned:<br />again, I was not “ready enough”<br />GNAM<br /><br />Image from<br />
  14. 14. few months later,<br />I finally hit the shot<br /> comes to life in a week<br />and starts growing<br />THE SHOT<br /><br />Image from<br />
  15. 15. not for money<br />but for experience<br />DON’T TALK, DIGG!<br /><br />Image from<br />
  16. 16. lesson learned:<br />you're alone, SEO is great,<br />most twenties are completely unreliable,<br />start something and use it as a gym<br /><br />Image from<br />
  17. 17. at twenty<br />iubenda comes to my mind<br />LOOKING AT BUTTERFLIES?<br /><br />Image from<br />
  18. 18. developing it with other twenties?<br />failed<br /><br />Image from<br />
  19. 19. developing it with a web agency?<br />failed<br /><br />Image from<br />
  20. 20. developing it alone?<br />too much complexity, I’m not a back-end developer<br /><br />Image from<br />
  21. 21. what to do?<br />venture capital!<br />WHAT TO DO?<br />BARBARA STRAISAND<br /><br />Image from<br />
  22. 22. aperiod of study:<br />know everything about Venture Capital,<br />identify and start following key people,<br />read everything about pitching,<br />watch tens of Dragon's Den episodes,<br />be patient and wait for the right moment<br />STUDY!<br /><br />Image from<br />
  23. 23. weeks for preparing a single email,<br />a single shot:<br />GianlucaDettori, dPixel<br />LOVE ME! PLEASE!<br /><br />Images from and<br />
  24. 24. goal reached:<br />Gianluca schedules the meeting,<br />it’s on May 2010<br /><br />Image from<br />
  25. 25. lesson learned:<br />that email had probably the power to change my future;<br />luckily, it was well prepared<br />after that, reach the goal of being interesting<br />INTERESTING ENOUGH?<br /><br />Image from<br />
  26. 26. six months of deal flow,<br />spent building the team,<br />defining the idea<br /><br />Image from<br />
  27. 27. I had no prototype,<br />and no possibility to build one.<br />I had to play my cards right<br />BUNGA BUNGA!!!<br /><br />Image from<br />
  28. 28. what I did:<br />customer development<br />market research<br />building the network<br />MARKET RESEARCH<br /><br />Image from<br />
  29. 29. lesson learned:<br />bulding trust toward the investors is a key,<br />and if your track record is poor, <br />you have to prove how good you are<br />I LOVE YOU TOO...<br />TOO...<br /><br />Image from<br />
  30. 30. lesson learned:<br />don’t ask the money until you are sure of the response,<br />and be patient<br />BE PATIENT, BE PATIENT,<br />BE PATIENT!<br /><br />Image from<br />
  31. 31. lesson learned:<br />it’s much easier to find team members<br />with a VC behind you<br />LIMOUSINE EFFECT<br /><br />Image from<br />
  32. 32. lesson learned:<br />raising money is horribly time-consuming<br />TIME-WHAAAT?AAAH..!! BUNGA BUUUUNGA..!<br /><br />Image from<br />
  33. 33. lesson learned:<br />negotiating principles:<br />luckily, studied at University<br />this avoided many errors!<br />STUDY!<br /><br />Image from<br />
  34. 34. lesson learned:<br />convertible debt<br />is your best friend<br />STUDY!<br /><br />Image from<br />
  35. 35. lesson learned:<br />work on people, <br />build relationships while you're not looking for something<br />BUNGA BUNGA!<br /><br />Image from<br />
  36. 36. disclose yourself,<br />ask for help<br />COMPLETELY DISCLOSED...<br />BUNGA BUNGA?<br /><br />Image from<br />
  37. 37. raising money is not the goal, it’s the beginning<br />product is the only real battleground<br />JUST THE BEGINNING<br /><br />Image from<br />
  38. 38. working hard: granted<br />but “you can”, even in Italy<br />BUNGA BUNGA: WORKING HARD...<br /><br />Image from<br />
  39. 39. you have to be good, it’s a necessity<br />anyway, is the ability to show how good you are<br />to make the difference<br />“GOOD” ENOUGH?<br /><br />Image from<br />
  40. 40. forget everything and do it your own way<br />SANTA SAYS:YOU CAN SUCCEED, EVEN IN ITALY, AND “BUNGA BUNGA” IS NOT THE ONLY WAY<br /><br />Image from<br />
  41. 41. slides already available online<br />at<br />YOU'RE GOING TO SEE SOME SERIOUS SHIT.<br /><br />Image from<br />
  42. 42. slides already available online<br />at<br />Andrea Giannangelo<br /><br /><br /><br /><br />Image from<br />