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Keith Walker - Marketing To Men

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The editor of Nuts.co.uk, Keith Walker, discusses what it takes to succeed in marketing to men.

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Keith Walker - Marketing To Men

  1. 1. Keith Walker<br />Editor of Nuts.co.uk<br />
  2. 2. Men are lazy!<br />
  3. 3. How did we learn that?<br />
  4. 4. Data driven development works<br />
  5. 5. #1 in the UK<br />
  6. 6. Keep it simple<br />
  7. 7. Lead with an image<br />
  8. 8. What did we learn?<br />They don’t want bad news<br />Behavior is based on who’s present<br />Short is better than long<br />Give them more of what they like<br />Easy to find<br />3 pillars<br />
  9. 9. What else did we learn?<br />The best incentives are based in the real world<br />Simple is always best<br />They use different devices at different times of the day<br />We can shape user decisions (working together)<br />
  10. 10. Thank you<br />

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