Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Keith Walker - Marketing To Men


Published on

The editor of, Keith Walker, discusses what it takes to succeed in marketing to men.

  • Be the first to comment

  • Be the first to like this

Keith Walker - Marketing To Men

  1. 1. Keith Walker<br />Editor of<br />
  2. 2. Men are lazy!<br />
  3. 3. How did we learn that?<br />
  4. 4. Data driven development works<br />
  5. 5. #1 in the UK<br />
  6. 6. Keep it simple<br />
  7. 7. Lead with an image<br />
  8. 8. What did we learn?<br />They don’t want bad news<br />Behavior is based on who’s present<br />Short is better than long<br />Give them more of what they like<br />Easy to find<br />3 pillars<br />
  9. 9. What else did we learn?<br />The best incentives are based in the real world<br />Simple is always best<br />They use different devices at different times of the day<br />We can shape user decisions (working together)<br />
  10. 10. Thank you<br />