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Case Study                                                                           Results                              ...
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Luulla - APAC local success story


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Luulla - APAC local success story

  1. 1. Case Study Results • 35% of revenue comes from Facebook • 40% of website traffic originates from Facebook 35% of handmade craft retailer’s revenue • 70% of Page fan base are active buyers from the website comes from Facebook “Facebook allows us to establish and engage with an Goals audience of about 37,000 fans with over 70% of these fans Luulla established a presence on Facebook to: being active buyers. Because of this we have seen a • Increase awareness about the service 30% increase in revenue and 35% increase in web traffic • Build a base of sellers to the site” Tommy Ng, • Start a community of active buyers Luulla Approach Build Even before the company’s website was launched, Luulla built a Page on Facebook.Connect • The cover photo is a collage of all the latest productsEngage being sold on the site Reach • The profile photo is the company’s logoInfluence • The Page design is simple and easy to navigate Build Build EngageConnect Luulla uses Facebook ads to attract and connect buyers and sellers.Engage • 80% of ads are targeted to buyers and 20% to sellers of Reach handmade productsInfluence • Groups of users are targeted through ads for specific products • Targeting options such as “Likes and Interests” and “Connections” are used to narrow down the profile of Build users who are most likely to be interested in buying and selling on the websiteConnectEngage The Facebook Page is a vital part of Luulla’s marketing initiatives. Reach • Products on sale are posted on the PageInfluence Build • Buyers are directed to the website from the Page toConnect purchase the productEngage • All photographs are divided into albums that are named intuitively to make browsing easier for users ReachInfluence Luulla capitalized on its fan base and reached out to a larger audience through: • Page posts promoted to fans to reach a larger number Connect Influence of fans • Sponsored stories targeted to friends of fans to increase the fans of the Page Luulla is a marketplace for handmade crafts • Friends of connections targeting used to reach a larger base of users with a social context Facebook: Building Essential Connections