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Cottonwork - APAC local success story


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Cottonwork - APAC local success story

  1. 1. Case Study Case Study | Category Results • 40x increase in website traffic from one Facebook campaign over 3 days • 5x increase in membership sign-ups on website from highly targeted Facebook Ads reaching the right audience 40x increase in traffic to website from one • 30% increase in average order size from customers coming Facebook campaign from Facebook vs. other traffic sources “The social nature of Facebook has had a tremendous impact on our business, and word of mouth via Goals Facebook is our customers’ most trusted source Using Facebook, Cottonwork’s goals were to: of information. Not surprisingly, 50% of our recent • Acquire new registrations to their website growth in revenue can be directly attributed to • Stay connected with existing customers Facebook.” Lam Chun Kwan Kelvin • Increase brand awareness Director Cottonwork Limited Approach The company leverages their Facebook Page through: • Promoting special offers for fans • Posting pictures of upcoming fabric, prints, and designsPages • Responding to customer queries Cottonwork uses Facebook Ads to: • Drive traffic to their website for membership sign- ups • Increase Page fans by targeting potential buys of their products • Grow fan engagement by encouraging posts or sharing of photos on their PageAds • Use sponsored stories to reach friends of fans that could be potential customers CottonWork is a leading online shirt-maker based in Hong Kong. Facebook: Building Essential Connections