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Chumbak - APAC local success story


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Chumbak - APAC local success story

  1. 1. Case Study Results • 25% of online revenue comes from Facebook, with a very high degree of repeat purchases among Page fans • 5X ROI on total advertising spend with Facebook 25% of the retailer’s online revenue comes from Facebook • 30%-40% of website traffic comes from Facebook “Being a startup, you’re always trying to discover innova- Goals tive (read cheap) ways of getting your word out there. Chumbak uses Facebook as its sole marketing channel to: There is nothing else out there that gives you the ability to reach out to your target audience the way Facebook • Drive awareness of its product lines does. The best thing about Facebook is that it enables • Announce new product launches us to speak to our community of 115,000 people in real • Crowdsource ideas for new products time. Whether it’s a product launch or a contest or even • Build a community of users who are customer queries it’s honestly the best marketing tool a passionate about the brand startup like Chumbak can have.” Approach Vivek Prabhakar, Founder & CEO, Chumbak Build Chumbak created a Facebook Page that is very vibrant and resonates well with its brand personality.Connect • Cover picture is updated regularly withEngage theme of its latest product line Build Engage Reach • Profile photo depicts the newest productInfluence • “Contact us” tab is featured prominently on the Page for customers to reach Team Chumbak Build • “Brand New” tab showcases latest product catalogueConnect Chumbak uses Facebook Ads to:Engage • Get users engaged with the brand Reach • Drive new connections to the PageInfluence • Increase traffic to its product catalogue • Drive users to the “Brand New!” tab for a sneak peek at the latest range of products Build • Promote special offers and discountsConnectEngage The company utilizes its Facebook Page, which is at the center of all of its marketing efforts, to: Reach • Interact with customers and prospectsInfluence • Respond to queries, and for customer service Connect Influence Build • Hold contests and crowdsourceConnect ideas for new launches Founded in 2010, Chumbak is a way to experience the India thatEngage • Post “sneak peeks” and information we see every day, in the form of travel and souvenir products on product launches such as fridge magnets, key chains, t-shirts, coffee mugs, tins, Reach notebooks, bags and a lot more.Influence Chumbak used Facebook Ads to drive word-of-mouth at scale by: • Targeting ads about products to friends of its 100K+ Page fans Facebook: Building Essential Connections