Fabrice Marchal, fabrice.marchal@me.com , July 2013
“Move smarter, save more”
“The Mobility Catalyst”
Wednesday, July 24, 13

Introduction
Fabrice Marchal, Ing., Ph.D., 18 years+
in transport planning, research &
software development
more on
Wednesday, July 24, 13

Mission
1. Help cities to
• reduce traffic jams with low-cost solution
• increase acceptance of Congestion Charging (CC)
2. Reward citizens for contributing
Wednesday, July 24, 13

Helping your CC project
Design Implementation Evolution
Timeline of the project
Test prices
Improve
acceptability Reinforce
system
Wednesday, July 24, 13

Our solution
Fun & rewarding Engaging citizens
Consumer orientedTailored to city
Wednesday, July 24, 13

Congestion Charging
+ 80 $
20 $+
70 $
-30 $
driving off-peak
driving during peak
infrastructure
State coffers
Wednesday, July 24, 13

Let’s amplify traffic reduction
2X
with the Sparkville catalyst!
Wednesday, July 24, 13

Sparkville
+ -10 $
-50 $+
70 $
- 10 $
0 $
off-peak reward
State coffers
reward during peak
Sparkvilleware
Wednesday, July 24, 13

Advantages for your city
• increased political acceptance
• no hardware ➼ limited setup cost
• better efficiency per spent $
• flexible, reversible, adaptable, fine-grained
• provide wealth of travel data
Wednesday, July 24, 13

Be the first Sparkville!
Period Activity Deliverable
R&D stage
Production
Assesment
setup rewards
define incentives
pilot program goes live
trial operation
real distribution
proof of concept
analysis of
collected data
project report
statistical data
Contact: Fabrice Marchal, fabrice.marchal@me.com
Wednesday, July 24, 13