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 IT,  Social Power

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lecture Notes in Social Networks

James A.  Dator

John A.  Sweeney
Aubrey M.  Yee

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Technology is neutral! 
mitologia della net neutrality

 

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la rete non e neutrale

— a livello tecnologico:  cavi,  ...
guns donfliill people
people lull people
PPS. 

La rete non e né neutra né neutrale. 

La net neutrality é mitologia.  La rete 6: un
luogo mediatico dai complessi ...
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TECHNOLOGY "how people do things. "

Three Kinds of Technology Physical,  Biological and ...
MUTATIVE MEDIA:  RISULTATI
TECHNOLOGY "how people do things. ”

Three Kinds of Technology: : Physical,  Biological and Soc...
::  orgware : :

  
 
 
 
 
 
 
 
 
 
 
 
  
  

  
  
   
  
 
 
 
 
 
   

Termine coniato dall'artista sovietico Gennad...
Important role of hardware,  software and orgware
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Time lag [intervallo] between diffusion and
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quando la tecnologia diventa onnipresentel

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trrog'y': -I-I-a'rcrvva're, —3trrn

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the dominant group — until the technol...
Internet revolution of the many to many — pressing
question of access.
Social media's capacity to amplify many
to many communication — speed and
public visibility/ response.
Power of networked communication to redistribute
power,  but access remains a huge issue.  If data is the
new ‘oil’,  pay ...
Emerging technologies - social media,  biotechnology, 
machine learning/ AI - potentially more intimate and
transformative...
Profound capacity of
biologically based and
machine learning/ AI
technolgies to
organically mutate and
evolve.
Over time,  the changing modes of communication
redefine what it meant to be ’human' for
succeeding generations. 

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Researchers: 
Dr. Jim Dator — theoretical and historical analysis, 
focused on major shifts and social ch...
Mutative Media, IT, Social Power - Changing Reality through media perception [virtual and augmented reality]
Mutative Media, IT, Social Power - Changing Reality through media perception [virtual and augmented reality]
Mutative Media, IT, Social Power - Changing Reality through media perception [virtual and augmented reality]
Mutative Media, IT, Social Power - Changing Reality through media perception [virtual and augmented reality]
Mutative Media, IT, Social Power - Changing Reality through media perception [virtual and augmented reality]
Mutative Media, IT, Social Power - Changing Reality through media perception [virtual and augmented reality]
Mutative Media, IT, Social Power - Changing Reality through media perception [virtual and augmented reality]
Mutative Media, IT, Social Power - Changing Reality through media perception [virtual and augmented reality]
Mutative Media, IT, Social Power - Changing Reality through media perception [virtual and augmented reality]
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Mutative Media, IT, Social Power - Changing Reality through media perception [virtual and augmented reality]

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On "Mutative Media" 2015, Jim Dator, Aubrey Yee, John A. Sweeney, Aaron Rosa. Tecnologia, integrati e apocalittici, technologie's change - virtual reality, augmented reality, AR, be human, virtually human?

on prezi:
https://prezi.com/qmeubajar3ox/mutative-media-it-social-power-changing-reality-through-media-perception-virtual-and-augmented-reality/

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Mutative Media, IT, Social Power - Changing Reality through media perception [virtual and augmented reality]

  1. 1. 4; . ... «., , Virtual Reality Augemented Reality realm musta A realm alzernanva ‘Q
  2. 2. i" U4 V . _/ ,9‘ V “,7; -. 1; l -. -J (((((ttMi A . "MUTATIVE MEDIA" IT, Social Power ml 1'-' a Changing Reality X5 / through media perception [Virtual and augmented reality] Fabio Ciraci — Universita del Salento
  3. 3. lecture Notes in Social Networks James A. Dator John A. Sweeney Aubrey M. Yee Mutative Media Communication Technologies and Power Relations in the Past, Present, and Futures @ Springer 2015
  4. 4. ii i '. - * - a i mm On: ‘; I l if '{‘ _—*»
  5. 5. what is technology? Charles Singer, "A History of Technology" 1979 “how things are commonly done or made (and) what things are done or made” [come comunemente facciamo 0 relalizziamo le cose. . (e) come le cose sono fatte o realizzate] Lynn White, ]r. , (1940) Technology and invention in the Middle Ages. Speculum XV:2 “Broadly speaking, technology is the way people do things. (In a certain sense, there is even a technology of prayer. ) [In generale, la tecnologia e il modo di fare le cose. (In un certo senso, vi é anche una tecnologia della preghiera. ) Paul Boyer, Technology, 1968 httpzl/ www. encyclopedia. com/ topic/ Technology. aspx "Technology so understood signifies a thoroughly social process that touches all human beings, and whose history is inevitably bound up with questions of power and authority" [La tecnologia cos‘: intesa significa un processo completamente sociale che tocca tutti gli esseri umani, la cui storia é inevitabilmente legata a questioni di potere e di autorita] Walter Benjamin La tecnologia e la padronanza non di natura, ma la padronanza del rapporto tra natura e l'umanita
  6. 6. Augemen ted Virtual Reality Reality [-1 . ; T L . - realra nnsta rcalta alternanva
  7. 7. "Technology is the way people do things" ~Lynn Whyte Jr.
  8. 8. Technology is mmsformarwe 3 principali Visioni sulla tecnologia Technology ls neutral’ mitolugla della Del neuu-alny Technology is evil. .. W: ‘i
  9. 9. Technology is neutral! mitologia della net neutrality PS. la rete non e neutrale — a livello tecnologico: cavi, fibre ottiche, wifi, bluetooth — a livello di distribuzione globale - non esiste un messaggio puro [the medium is message] - la net neutrality come dover—essere
  10. 10. guns donfliill people people lull people
  11. 11. PPS. La rete non e né neutra né neutrale. La net neutrality é mitologia. La rete 6: un luogo mediatico dai complessi meccanismi di riconoscimento, dallo sviluppo multiforme ed eterogeneo, dalla natura fragile e instabile, dominato da logiche di sistema.
  12. 12. 19”. guns don‘! lull people people Iiill people PS. la rete non e neutrale - a livello tecnologico: cavi, fibre ottiche, wifi, bluetooth — a livello di distribuzione globale - non esiste un messaggio puro [the medium is message] - la net neutrality come dover—essere
  13. 13. Technology is evil. .. _'. .~. , V-. r_, :). lyl K "' ‘ ‘ V Kl“ . _ . / 1‘; h . ' [#7 i‘ %s .4: ‘ W_"' . "I i -
  14. 14. Technology is transformative i ll i. diventlamo cio che vediamo. Formiamo i nostri mezzi e poi loro formano noi ~McLuhan "integrati"
  15. 15. Technology is transformative e become ‘ ac? /e behold. We s'ha, pe”o, u:r"tool, s then our . .-i. ~.v~‘to'o«ls sliape us. " ; git), che vediamo. " » F6rn'1ia«n1o‘i »-nostri mezzi e poiloro pformano noi] '1‘ _ 1" ' -McLuhan
  16. 16. an-. I-v uanv luell : Ih= |,u-.9 ill-. nvngv Vila llilnll, :5: walll =1: v. vl‘ml: v. v-. il‘-null . mi, “gull mum» zennuuuruuuimilil ionruun ell uremic» morals» ill plalllmlla, null menu 1: qlllillltwllhla _Il= II| »‘| liIIIlIll llnlii auu-V ‘iuunmvmnom null: l , nm, n'u-. nL~ lneltcaurdi nu-. r Villilalililil-' we war. hon ‘ii qau| i|m| m_mq-. i|i enrol-nllug - llr : lllilpmt mil ogni Inlerumzttonnrg. l pnmiail -1 Ihu onllumu ‘on.1i1-ronnvuuu milk» pioxfillflllfir -llru unwaunol ill iroiulxmtil um» : .|, -xor-ialll. -mi cu-ruufiogtann o» uur‘uIm, -I‘Iali ‘Iir. um i’-neg. ‘ lint ixniii 1|plIllH. I|'[pl‘l| l»‘ mu‘) mu, ul‘lm| : I. IuI‘. lan1e= .Im'i nu = .|yIar- ! I_Il| lli l: iinll awn»-_v new lilllillllllual pimlii-I: II: nrnvnmnl uanv Immr. or‘ ’u= liI¢I'fleI' v. vlifll- nlutnug us: uwav hum elm: -n inurlllsr nu‘-L‘. Ilia; .,19lls. - our-12.: -lira an gill emu-nllliilt-ll -Illa gill nmpmil -mm, nuam‘. tnuoi an all In similar Illlllllollilllllll 9 am ogni Iluemu ‘urn-iuetollogjhl all -ipnegeu mum unmuo Ieumu ill qopuuupxonnmuuluulim, mam-o all alllolmmnulmv ilxr qtuslllu war-lhu «line all xomol mm a lum1llm‘i. i Gilli/ f-2 ‘l"rur. Ir'cn'; i;rr. nrt, f. ‘mur*‘r. r.rr "Tlmii ‘Kore! T'l: li; -.13: HCIW T ‘:1lf. liiicrlo: _gy«' lo <_‘. ‘lur’: mlm( lfbnr llxllmle: ‘inf i: lre , -'i. =r_i2.if. dr'" ; !Cl'lAl . '_, rI'; l. ; '.CL«; .': 'i. V. Vl’en| < mi-. iii-. -la-Imll iilmtarc ui m¢‘le. v‘: u‘lI_: fle= l Irmlkf‘ . Ir- unugv, ‘me: am iiu-are ‘:11: un-re ihai in-. w= : nut-4: lnnmm um our Ito; -Jlflilolu K, I'; ua. Ill . -muovl _-I-liner-I], -ialll pinqgnetilkfl augll ammlamil iluaeilll ill oggi’ 5}“: acme» mollil, man mile: on guamill -Ilia iielnew um nnmuuu llllfllliior . -ullhl no; -aim: -roietoiarqaumll film; iirav : .l| luv. v for pnrm‘lt; .nuI. L* apzuaiumll manrw-Vv llul pnllnw luogm, aml , nx: umamrmw mm manuonllu clflllllllal 'oIlelq‘lQ{leL? :Il -1-in-renal IIIll! V‘": null: nr: ll(- Ii. =r: I-‘ll-or for or II I ml urmnuar-ii‘tem: « «‘u-invmram titans: pnmuu-. L~, piamglla, ‘one or‘ navy. »-iimv wanna pnuavnonqgflv mvmrisiia III: .1a-rneritel lately; gill alnnumamll ill oggi mllilenw pm. htclllu pun ‘null Ilellflllu la orennunsiloml ‘ml was iunmegmll, plill-1!lll§ pit-1.1.41 ill erolitlla, ullla II: _nua-raq'l= nv_4al amen» Invnell‘-)Ill. i ilinnl iinav allttolllnpg-. zuppianilnflgv ur‘ | lIlIIIIIIIIIn| HI‘l| l|i midi pI| ,lillL‘liflI[: .‘ [Inn ’nIr_4oi | |(u; m, 51.11 Iurareiiatggllnuuov um "ucrcussxol" ill cr9mIun‘lonmmlu w ill _-nI‘n‘. ilt-nv_4't-new all uuoniknai
  17. 17. :"vl‘-| i"V ‘mam ‘: ~--vii :1‘m| ;:a: . ‘Tm men ml; -': m:. ;~. :9 wall en v. vA*uie, |i wa tmnnl = .u‘: x~-uni. lljlgni | II. lC“! C= . ~I: :r‘n| Iiré-iircc» (E: ‘icrruml ell | lCL‘IiZi"Cl mcrtlol ell ‘pi-. -I'u. .~i-. .|'r'¢-; , czcxli rzelillf-' :1 epué-Illa: r: hr-r , uf-Inelhmncni v"Iii. ’<. ~» 'u‘Vl'-Ii"V ]‘nI'cI~’W= .IffI: Ia_ —: ;,| If: Ir'-ui ’: I"'l'l’: I"| I‘-Iii. ‘ ‘niril: ward clvlar v, v"IlHiIi: I=-Ii’ ml-. i Vfll‘-Ii": E: r:'| ;1g : .i f: -.r= :‘uI’n~: il: xgfI~': Il = .l, II"I"? €.Ilv'; ma : Ir : . o. u5:~: .rci'i: L i. .AI: l .43-.1 '| iIlIcVl= .V_f. 'lCl| Is; , ‘i prcniaitl cilallei r: I.lli‘, I.ll‘: I ‘; n‘mi: ‘rc: c:‘i: m:Ii: c» :1I. Ill: .i pic: -fmllillli; -2: nine: 6l'f‘: l‘. Vl: l'l'IIO> «ii Lfrciiniré-2 : _u‘_l uml a| ‘r| r(_: rr1-, |I‘| ._1;1‘. ‘ r: ar: ircilu5fIr_i-an cl I_| ii‘I. It: crm: l_ Tim »: .-In izinlug ijimli tin : .|, n:i= .-. .ulv-, :r: ‘rr~. ~. elm I. |i: :npI'n, m:. . L | .ll”l‘". [l6lI":1lI€. Ii; l*‘: l Elli! !! = .l53"‘| = ~iI: -~: I;: i 1:. f_n= .I5 avI= I"‘r mun : Z5li”Zl’"I'll'. .llIl5“V ; m;L~1‘mi: IL‘ it: -vmewi ‘exam i: _r‘; :‘n: :i: ' iIa7ir: Pv‘l‘Zl? vminlle lllliilgfltg. ’ I. l:: :rvm: .'v "i-Uni ~: -l~: .lar Eeumllnr fume. l_. al acnlai czci. -9:: c: ‘ur. -r 31:: gli elpncrciauliitiflrzl (ill? -‘T gli nnicuptzici rzoinilpré-Iiieleni: c> t-r mills: gpeuule FtCl'IIClCli’, (l= .l| IC* aha crghni 'uucw: l Kaczironlcxghl rt‘: apliigf-r v/1-Irao nucwr. : i*oir'une eh czennilpmricmiralimi. mainiz 7-: <2‘: :Illcm‘c: .III‘mmc- cilai gpnr-Ill? -r vlé-mr: hw c: lua% cfi acme» hum; i. ‘:. |iiI1l‘Ie. Ir‘L. I. v‘lu: .nr: :1"; "'*; I=| :"a 11%’; : . lliIlf, L!. [i lrlll pr*’I'nic:1‘, n:Il‘i iffi ac: |. l|l -pIimrru= . l"Ii-'3; ijhav Iii: pnrfiiiicl I T-lZIK‘9|'F"ll: l pr" ‘. lar: cI'| I.T, L in l": l:I'ni'| :r': ’L. ’I~: I" cIi' 'II= lV; "4.‘L<TI ‘lrtv-‘| :i1‘; :l¢-_ [I rairtleiiro pl‘ i: 'r*= .l ‘I. I1lt—If-“. . ‘Iii pI'r'é-rcrauilanzti *. m-: ;». :: l »-: »:r. «1:| r'nII. Ir| 'I~‘i ‘lirc: ;Ir*: ;;4;. fl: .: pI! Ii: bilIclev_. .‘«
  18. 18. gu. mlall lliilallitl ‘lql l“I"'7 El tl'I": lI3Ii”"ul§l -! .§‘l"I‘= .ll relila‘, l : ci: s.11'oi1IIi: -.1 at llli: Ipl'nICL‘ '-3»VlHi"V Il%‘VAV l! :I; ":'u: :I; ' ; :r-. :Il»jlsI" ilpxcrcienlltzifrczi lllllfil qnmlt-t :1 ti: aipniirgf-t ‘err. -relic’? -3 cfi -Incl uuilrf-é ‘I-av“: :‘. l‘t_2$1l: =.u ; ii'. I:Il. ‘(‘ ‘ ll », .. ._ . »-I _ . .. -. --V. .. 1- _‘ _ ' ; -. - iv mm .3. . _n. l. .r_Ii. i . ,|l nine; -1.». x. |i T'*n-. ii-~-. :1"; 'I'Ifl. lf“V- ‘nu? I new f2llIi"aa* ‘erg; cmae. sinus ire, -ua : » hug-. l't"llIr= .l-"2? zir : nr. Ir 'i;15§"Il? ‘.T_| i’. lC)ll3.lll acmcli pr‘| iirr:1'pi: .I| i pnraggleltlhfi . ~II. ;;_, il| l . _~lt: rI. Inr-Intfi tlsgltelll ctggfl‘ <f. ‘i prune» iilcllifl. ma: vlalilcl tra: 3'r‘: l'IIl)ll r: lu= ~ lnurucl um aucnrim: Illlpnliiicl aullai nucmtzrzi rzelllclitttilllliii »"‘Ir':1i, i: ':r-Iv : Ill~“Vu ircir pIi"’lZ. lL§. !'l: I|. l¢i ‘-! F2liH“‘Cl1.l '~'. i'I‘-I'I‘: IiT. I"‘v ’lii prr*‘| i'uc» lelcgci. ¢. i.~s~ri pxariiuatztciiuo um: ‘tn-n'ucir‘I: _l 7-ieIIar"II: i plrcxillglcxml ‘. .er: :Ir| c'_, i: :icj: _i-v": :l". lCl's‘ t'n: ,|. ‘:ei i 6r: L‘l'I‘-Ii’ iii" In in F’? '[| f_ = :»: iI| ‘nar: ifu: I‘n: «—-lxaizvivtaar 'r~: ;iar. *.L~ Cl'I~'2". l.li"5l: zxacncua ‘: m:. - I , a . , a ct‘ riavme -i: ’in_| f vivtaw our‘-uvvfrm. -ilv lIrv‘I:11’: -is. iii: eraczciuxtlcl lelcigci. gli elizreeuirailifi ell c: ;.; _j_[i 'r'r-Iuuilcmcl pom lactll-. -l pr. -rr 'IICll i2'r'9“l3.l'r'f-‘ Ia-I czcniliuv-L-Lsflcninl tzrel ‘Kl? -I‘. -‘. . Iiinriragiinl. pit-rr'. .~mn:1.; , pr-v_: .:: .‘I sill iucIifIv_: .‘If-; , clue Iii pnraczaelaizaei ‘yll‘5.I'lI@’ 'ImII: I1‘pn1lL_ ‘f"iI'Ii"~. ‘.l fflll‘-‘v aI| ~": iIi<, l"'= .|ga 2. I-2»; m|: mIi: n'r: :|: fi~: :r 9.ll'lC : II. I‘: -ll| .~m‘m_e' [Iii large: Illegal, eiaeli 1‘IICI9li'*‘1l3g. fl3.l| |Cl mi "acre: -.-r: i=«cl" (llClCliiI! lll‘lCH%‘: IClI[I6 till pielblbnlrcnczfrcnira «LII uucliflzflai : |1|; iar‘"l¥. I'If‘v TIr'
  19. 19. an-. I-v uanv luell : llr= |,u-.9 ill-. nvngv we llilnll, :5: walll =1: vivlinu: v. v-. il‘-null . llll. [ogni mmmi :1’nuIuuniro»«ilii ioniuui ell uremic» merits» ill plalllmlla, ,Il! l~‘ll -rmua 1| qlllillltwllhla _Il= II| »‘| liIIIloll lilnlii auu-V ‘Immv: :li'rmi null: I ylltlplilhllt ‘nneltiauidl nu-. r villi: -—li(‘u: I.' we war-. hon iei li(fl'| ||| |I[u_flIfl1Il mini-nllug - ui : I. |itu, -mi mil ogni Inleiumztlonnrg. l pmiiaiil -1 Ihi onllumi ‘on.1i1-ronnvmui aillhi , -iiowlllllllfii -lliu unwaunoi ill iroiuliuiiil umi : i|, -xor-ralli-mi in-ruuilogtani ei uur‘uim, -Ilali ‘Iir. unis i’-neg. ‘ lint imiii : |plIlIH. I|'[pI‘ll~‘ mu‘) mu, ul‘Im| : | .IIIi. l6Il:1Q= .Illil nu = .|yiIar- u_mui l: iimi aim»-_v new lilllillllllual pimlii-I: II: mvivmnl uanv Immr. or‘ iI$llHI'flOl' vivlillle niutnug us: uwav Imui ulIit= -it inurlllsr nll‘-L‘. I_Ii: ,i -, ‘l! lll. I our-1s. i -Ilia snii gill imoii-nlllim-ll -Ilia gill nmpmil -mm, nuani. tnuoi an all In qpuilla Illlllllillillllloi a dim ogni Iluemi iruuetollogjhi all -ipnegiu mum minim Iumui ill qopuuupxonnmuuiuulim, mamiui -ll alllolmmllunui ilxi ituolllu war-lhu «lira d1 xomoi mm a hml1llm‘i. i Gilli/ f-2 ‘l"riir. I'r'cn‘; ii; mii, f. ‘me: r*‘r. r.rr "T'lmi'ii ‘i"mi T'l: li; -.: l.: ‘ ‘r-loner T ‘:1if. liiicrlo: _gy«‘ lo‘ i_‘. ‘lunmlm( iflur‘ il1l‘lm'l: : ‘inf i: lre , -'i. =r_i2.if. dr'” ; !Cl'liAl . '_, rI'; i. ; '.CL«; .': 'i. I. Vl’en| i mi-. iii-. -iaminll illmtaic ui' eoxilw‘: ilI_: flir= l iimlkf‘ . Ir- unuv, ‘me: am iiu-are ‘:11: uni-re ilmi in-. w= : IIILJS lnrmiui . I'l ml‘ | l0LHIIlilOlIl K, I'; ua. lIl . -muoil _-I-lluur-I], -iilll pinqgnetilkfl augll ammlamil iluaeilll ill oggi’ C'I“i eteluoi mollill, man unlike: in guamill -Ilia iielnuoi mi IIIIOIIIIIII leulpnliiroi . -ulllii mmimi -ronmarqoumll 51:. -ii, iiiav : .l| Iuv. v for piuoxiltgloim apzuanimll manmr-Vv III! ,-Iullmoi Illogfli, aml plilllllalflolllei mm manuonllii clflllllllii 'oIlelilQ{leL? :Il -1-iciiemil IIIll! V‘": irmll: nr: ll(- Ii. anloll-ii iui‘ IL‘ II I nil urmniai-ii‘lem: « «‘u-iiumiaui titans: pnmuu-. L~, piiamglla, ‘one or‘ navy. »-iimv wail; pnuavnonmpli mimniiia III: .1a-muitei lately; gill -‘lllllillilllll ill oggi nniilemei pm: hiclllii _m| i ‘mll Ilellflllu la orennunsiloml ‘mi titers ienumgmll, plill-1!lll§ pit-1.1.41 ill erolitlla, ullla hi _nua-raiiil= nv_4ai amen» Invnell‘-lIll. l ilinnl ilinai illltlolllflpg‘. nippianilnflv ui‘ | lIlIIIIIIIIIn| HI‘l| l|i smil mI‘nllL~linnQ. i [III inuoi | |m; .pi, 51.11 Iurareiiatggllnuioi IIII "u-Maxie! " ill cr9mIuIl‘lonmmlu ii ill _-nI‘n‘. ilt-nv_4't-new ill uuikitai
  20. 20. I’. ll xi “I ‘| “.; l‘ ; i ii i TECHNOLOGY "how people do things. " Three Kinds of Technology Physical, Biological and Social SlarlIsla‘| .EVll sumrrin rzcliricilnuine Three Aspects of Technology: Hardware, Software and Orgware [ally niinpins may wiesi iinniirnmryi Dowel iinni the dnininnin group iirnii the lt‘(lIIV(llriq' rims. .. , ... ... .,. immuiiisii--vii» ‘. $-cg; pate _ . A. qllrklloil iil.1rrr~ ' lflll si . ni. iii. i «‘ lIll‘flYfl’lTI‘| '|U’ll| .I[I 7,‘; . sii. iiiii; iiciip. . ' ‘ imnipiirnii Imcrilcl . ii griiimii (llVll'lllV. lVl[l’ V rm. » . i l]| l£lIl(l(i In lécrliilugla tllvcllla lllrll| )rccrll: l lmllorhml. rule iii‘ iiurdwiire. »tIll. WLlYé and iI'gWdl': in the ex-‘nlurimi iii‘ a reniiiininirii Mirind nsseliihlages din: lllllovilllnll development una aiiiiismn Power of networked Corllrllunltzlllclll Lu rnaisniiniin pouer l7LIl uccess rcmnms n huge issuc Ii am is the new ‘air pa, MIETIKIUYI In what is and Will be irs infrastructure Social mm. .. s (. lp. ‘lCII_4 to nmpiiry many [0 many Kommunicallun speed and llrllc i. i_u llnlcrvullul bclwccn aiirusinn dml public Vlsllilllly/ Vespanslt sigriiiicnru siiciii Irnpaus 7 al lC. l§l .1 g(‘l'l1'l'allOVl But gL'I'ICl‘. l[lLI'I is not what ii used in be ' . l~}; l 7 I Emerging Letllnuloglts snciui media biotechnology “in imiy l. ccl1n0lclgylllll1.lppcnr: cl: l| i:r ytlll were inucinne lt. 'Irlllngl. >l puieiiiiniiy more lllllmale and horn " . -iriiiur mine Znll ir-. nisinmi. inue social cliange “i sniii LL‘<. l'mlnQl. I, SC L- siimssu ilupu Cll(' sci n. iin" lLV lrlnlllllllllllllllll‘ btwlmnl " Wolnurid . i * - hlalngimlll)‘ isiiscd . inci Wei . .rn. - . i.-i lc"lLii inncliiiiz learning/ AI in vi-ilvirsi ii lcclillulgics L0 : |["; ';"‘; j;'; ';_: ’* ‘P minicuiiy miiiun» una min VFW Ina Sis‘ 11.: cssrrr . i— W i. E , . ugh ‘ evolve ‘IQIIII iii ~i ULlCVl‘A ll. II
  21. 21. MUTATIVE MEDIA: RISULTATI TECHNOLOGY "how people do things. ” Three Kinds of Technology: : Physical, Biological and Social Stanislaw Lem — Sumina Teclinologiae - Three Aspects of Technology: Hardware, Software and Orgware Early adapters may wrest (temporary) power from the dominant group - until the technology Internet revolution of the many to many - pressing b5C°'“95 ‘1l3l‘l“lt°“5- 7: question of access. lchi si aclatta precocemente puo strappare il potere £3 ' 3,2 , , (teniporaneamente) al gruppo dorninante — fino a quando la tecnologia diventa onnipresentel olu res no alleci. power n vuys (.1 (ll mnluruuzioric inflnicnu lt Velillonl I in mod! complessi] Important role of hardware, software and orgware V, ” ‘V to the evolution of a technology. Myriad _. " J ‘ assemblages drive innovation, development and _ T ’ i
  22. 22. :: orgware : : Termine coniato dall'artista sovietico Gennady Dobrov, studioso di cibernetica e futurista, per descrivere l'organizzazione necessaria al fine di creare, mantenere, usare, riparare e migliorare la tecnologia sia hardware che software. Orgware designa anche il mondo degli esseri umani (e/ o artilects) che inventano, creano e mantengono l'hardware e il software, e, cosa molto importante, per i quali l'hardware e il software fornisce un lavoro e identita personale. ed infatti, gli individui guardano a orgware come ad un aspetto della tecnologia, una loro parte, complementare a hardware e software Dobrov GM (1979) The strategy for organized technology in light of hard—, soft—, org-ware interaction. Long Range Plann 12(4):79e9O
  23. 23. Important role of hardware, software and orgware to the evolution of a technology. Myriad assemblages drive innovation, development and diffusion. Social m to many lag [intervallol between diffusion and public v icant social impacts - at least a generation. I I1 I1 .0 (‘I1 I
  24. 24. Time lag [intervallo] between diffusion and significant social impacts — at least a generation. But ‘generation’ is not what it used to be. .. "it's only technology if it happened 2 born. " ~ Arthur Levine 2012 1%-
  25. 25. quando la tecnologia diventa onnipresentel Changing communication technologies DO affect power relations - in multi—layered, complex ways. [il cambiamento delle tecnologie di comunicazione influenza le relazioni di potere — su piu livelli, in modi complessi] edia's capacity to amplify many Power of net , I _ I I power, but a
  26. 26. "it's only technology if it happened after you were born. " ~ Arthur Levine 2012 H "E solo tecnologia, se é successo dopo che sei nato" Over time, the changing modes of communicatioi redefine what it meant to be ‘human’ for succeeding generations.
  27. 27. trrog'y': -I-I-a'rcrvva're, —3trrn Early adapters may wrest (temporary) power from the dominant group — until the technology becomes ubiquitous. [chi si adatta precocemente pub strappare il potere (temporaneamente) al quando la tecnologia diventa onnipresentel Changing communication technologies DO affect power relations — in multi—layered, complex ways. maJ. m
  28. 28. Internet revolution of the many to many — pressing question of access.
  29. 29. Social media's capacity to amplify many to many communication — speed and public visibility/ response.
  30. 30. Power of networked communication to redistribute power, but access remains a huge issue. If data is the new ‘oil’, pay attention to what is and will be its infrastructure. 1», l l 11 1'1 1 ‘; ‘.= [l ‘l? l l l" V '1‘ . _.. .., £1. +- 1 I 1- . ll 1. ‘*4 al media, biotechnology, ially more intimate and
  31. 31. Emerging technologies - social media, biotechnology, machine learning/ AI - potentially more intimate and transformative social change. <T3*T"n. » ‘,1. - 1 l . ‘ V A’ ‘ ' n) . - 1 '21-, .. ; . _ - . .. "-uii‘_. - ; "L I’. -"I537 V} H. ‘. ‘ , 1,) 5 . ,5, _ ml’ W - I [ ' FAQ I be human? Profour biolo l(
  32. 32. Profound capacity of biologically based and machine learning/ AI technolgies to organically mutate and evolve.
  33. 33. Over time, the changing modes of communication redefine what it meant to be ’human' for succeeding generations. lNel corso del tempo, le modalita di ~'. : cambiamento della comunicazione ridefiniscono cosa significa essere 'umano' per le generazioni successive] be human?
  34. 34. be human? nunication if‘
  35. 35. II/ Ir: lI7I/ I /1
  36. 36. WHEN IS IT EIIMINE W What is Wearable Technology? MUST BE WORN, NUT CARRIED CDNTRDLL/ XBLE BY THE USER, CONSCIDIJSLY OR UNCONSCIOUSLY ENHANCES THE USER S EXPERIENCE Ihellhacus Ring The [lung Dynasty miniaturized the abacus and placed it on a ring, a di-‘VICE still used today by some merchants 1» ——~. t 1 @@, , iHtwunxPLit§? .- , .1‘ r‘? ,1 It Vhndnco Inc __I I; -1. ’*: ”:Tl "TEEV3 k_x‘, ‘ 4: 1- “I / . 4 : ‘~r; 7/7 r—/ ./ IHE I I If . ,,, ‘ I l . 1q_~1 : .I~. "1:1;1- '1'. iii 11.| ‘.hrnnnm11.l11.
  37. 37. Iliiililianus Ring The Oing Dynasty miniaturized the abacus and placed it on a ring, a device still used today by some merchants llIBG31IIl]llII[]3lI[Il3 Used to calculate better odds and beat the roulette table with a LIN/1. chance of success. 1‘ ‘. x. ‘ 4. I762 Marine Bhiiiniimelii Piickelwatnh ‘ Precise and accurate enough to be used as a portable time standard and used to determine longitude via celestial navigation l]i[]lllilWIlSlW3l[}h Hamilton produced the lirst digital wristwatch, using a light emitting diode [LED] display
  38. 38. beat the roulette table with a 44% chance ol success l. ‘. ‘ ’n be Digital Heariniilliil 0 First commercial hearing aid contained a body-worn processor that had a hardware connection with a wired earbud. Digital Wristwatch a Hamilton produced the liist digital wristwatch, using a light emitting diode ILEDI display HIIIBIUIJIIIHBHIISBI 0 Widely used as a hand5—tree way to speak on a mobile phone
  39. 39. 1-. ..- $6 Bum" $12 billion $30-50 billion Although this is only a fraction of the current market, the ten-lold growth ol wearables is expected to outpace all other consumer electronic categories THE PRESENT Today 5» W§-'dl<ll)lt’l(’il)('di1bk‘liltlrlllly(dit'‘giiII[t‘(l<l$ Activity Monitors, Smart Watches, Heads Up Displays. and Virtual Reality Ilie Filliil 0 The current benchmark for the early consumer wearables market. 0 Tracks only steps taken, distance travelled, calories burned, activity intensity, and sleep. Woikitute / |1iill(rIll0T ~ iii Ill t‘t'l' iii~ii-. ~
  40. 40. 2008 9 The current benchmark consumer wearables m2 0 Tracks only steps taken. travelled, calories burne intensity. and sleep. Workplace Applicatuon; Er could be measured and off: gauge the success 0! HR mu
  41. 41. A virtual reality headset designed tor irnrnersive gaming. and recently acquired by Facebook tor $2.0 billion A wearable computer with an optical head-mounted display The current benchmark for the early consumer wearables market. Tracks only steps taken, distance travelled, calories burned, activity intensity. and sleep An Android—based smart watch, A companion for all Samsung Galaxy smartphones and tablets II
  42. 42. smartphone~like hands-tree format. Workplace Application: tr l’ r at 4 rr-'rr rt: -r 'irr1.'rl-“ 71l“lr‘lr‘. r-' I arr r-’~ ir-in tr tut-» ' r rlw rr -ntr-, t‘l( iirr~' : e 4ll“rlv '4‘| 'r, ".lr. '.“. ‘ '. ?: : . ;- "UN ttrllr riwrt r v: r» i; :‘, 'r1;ril: r trrlt| tl1' ll-vi‘ iri ‘r~r, :rr ilrrrr H. - : :‘rl. i- rr tr ‘rl’-rt ‘I. ’ v-'rir iri 4' i)_, "’ll' Ill 4p. ‘llll‘ ‘ll? r . wlo‘ . "lllJl Ill" tr-t"! ri '1'i': :ir'ri, llpr ll. ‘l‘l . iTi lla ll 1ll‘1l'lly. 'll'l. ,'—. ll WHERE IS THE IN WEARABEES?
  43. 43. l'l ‘. 'l employee training Health insurance costs llr - l ' Jr‘ ‘ I ~ » ill _ . , . ‘ I r . THE Suecializedvisuallids O 20ii‘i Will mark tre 0 High dynamic range imaging in electric arc welding helmets b9q, .m, ,», q {gr we U55 records and streams real-time fly Wearameg In the video to observers in nearby or 7 . war l<, plar. :e remote locations. l“ Medical-GradeMnnitnrs mg g 0 A wrist-worn device designed to
  44. 44. 0 A head: up display with a truly open H I platlot in that delivers iirlur matron instantly to the user s eye Workplace Application 3.1:! ‘ i V 1 l . .t. llr ir‘ l4'. r7l ~-A . ‘ 'ii"l>4t . |4lll -, ri E 1- Augmented Reality ~, ,, ’/ 0 lhis headset can create a virtual r. -mrksparo ni (l)l11l)lhi‘ll7t‘ ‘l‘illril', : lrurn hnth l"yt""_> tn trmte 1‘ E)l(“H‘t)‘. i( opi: 3D pit tutu and not k hands and other rm)-. i». -rnent Workplace Application at, ;‘ lir ll 'i‘ -. 4, '1 'L'r, _ _ V"! 1, v I
  45. 45. vveara technt
  46. 46. wearable technologiy ®
  47. 47. .u. ... .-. .-um. ‘IL
  48. 48. .u
  49. 49. Virtual Reality
  50. 50. 4(- THEEOOK OFTHEVEAR! ‘ ’ ‘ . » WINNEROFTHEHUGO, NEBULAAND ~ ~ PHlLlPK. DICKAWARDS! * H 1 ” < " “Mr L V AM 1 1 , , Z WILL: Q § 3 . ; pa ~ _. _ _ e. x - 2 ‘vi, 7 pg t . : 4- [ ; Xzxnd, IEQA , » . .:. . . ~ . 5 _, . , K-mrmsnuwt >r<A: :[i47w/ I flAHYANt)1)H/ t.’: ('U . «~ _ 1 - AM/1/wr; VWVA/ (W0/‘U>rL; A", «</ INL'[ SYAH nr ml am‘ ‘ _ _msmucm»mn ‘ w ~ -~ 7 x ‘ . "‘ 1": ‘I. . , - _ . ‘. [,5 IE,
  51. 51. N. _W_ . §.. _. W. _ . _ __ : _.”ma. _r_. mm_m _ “M E. _ 2“. ms. : :._. I._. _.1_ : . , _m§. .w . . _ _ 7., ; . ... :;, ... ..r<_; E. . ..»1.. ... _u_. __£ / .,. ,/-. _,, /. h‘, /., /1/fr . ..-. ... ... F.mmwd$$mm¢vQ§£ , . . . . . . <. .:: . , .. : ... ... .o 3.? u K. . .44 , .. r./ i fut. .3 ~. ... .-. L.? aux Iq . 3. . . . .. .. 31:. .. . —~. a. . .. . . . . . . ... ~~. .. . e x . i . 7 . . V ~. _. . x , . . . L I t. - ‘‘ 7 x V! v — V‘: W . . . I l, .. v.po. 1 W , _ ; ; _. _ . . _ , _ _ . : . , , 1‘ . nu . .. . . H . _ . ,~. - . ..- . .. . . 5 . . M. K. .. _. ..
  52. 52. ""-r. ,_ ax-E,
  53. 53. IAugemented Reality
  54. 54. Augemented Virtual Reality f V; —: _.. *»-«_-v; '»@ i s fl / ~ 51 EN! .. ,_i‘, f~ ~-‘L2. §’:5'-5:? “ * s a A4.’ T V 4%. . van realta mista R realta alternativa A
  55. 55. .'_. -~ I L‘‘))‘ '__‘ { , .. .l ‘ I '4?
  56. 56. .uIl Bell 4:20 PM Franz Kafka Museum 3‘ ii‘ (7
  57. 57. '9‘ 12 ~10 MEETEII (tum: mum ll r iD0%-' G) LIVE VIEW
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  65. 65. :: CREDITS : : Researchers: Dr. Jim Dator — theoretical and historical analysis, focused on major shifts and social change Aubrey Yee - Contemporary communication technologies and emerging issues for the futures John A. Sweeney - Analysis of theories of power. Development of Alternative futures gaming interactive experience and analysis of results. Aaron Rosa - Gaming development and technology. MAR — Mobile Augmented Reality interface

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