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The BERGSThe BERGS®®
Bensaja Revenue Golf SystemBensaja Revenue Golf System
The BERGS®
- Dr Fabio BENSAJA – Golf Managemen...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
The BERGSThe BERGS, BENSAJA Revenue Golf System, is the ...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
The BERGSThe BERGS is born considering that there are so...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Have you ever seen tonsof booking requests for
earlier t...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Have you ever seen an empty golf course in the afternoon...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Yes?
Good,
that means that you work with golf!!!
The BER...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Why should we continue to sell all green fees
at the sam...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Why limit all green fee changes
only to seasons or at th...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Why not increase the price of “hot” tee time hours?
The ...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Why not use a floating rate system that could
stimulate ...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
The BERGS is a system to calculate the green fee
price f...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Let's start to calculate The BERGS...
The BERGSThe BERGS...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Bensaja Revenue Golf SystemBensaja Revenue Golf System
T...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Bensaja Revenue Golf SystemBensaja Revenue Golf System
T...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Bensaja Revenue Golf SystemBensaja Revenue Golf System
T...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Bensaja Revenue Golf SystemBensaja Revenue Golf System
T...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Bensaja Revenue Golf SystemBensaja Revenue Golf System
T...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Bensaja Revenue Golf SystemBensaja Revenue Golf System
T...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Bensaja Revenue Golf SystemBensaja Revenue Golf System
T...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Bensaja Revenue Golf SystemBensaja Revenue Golf System
T...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Bensaja Revenue Golf SystemBensaja Revenue Golf System
T...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Bensaja Revenue Golf SystemBensaja Revenue Golf System
T...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Bensaja Revenue Golf SystemBensaja Revenue Golf System
T...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Bensaja Revenue Golf SystemBensaja Revenue Golf System
T...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Bensaja Revenue Golf SystemBensaja Revenue Golf System
T...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Bensaja Revenue Golf SystemBensaja Revenue Golf System
T...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
Bensaja Revenue Golf SystemBensaja Revenue Golf System
T...
The BERGS®
- Dr Fabio BENSAJA – Golf Management – www.bensaja.com
The BERGSThe BERGS®®
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Golf News: Welcome to Dynamic Green Fee Rates Era - www.bensaja.com

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THE BERGS - BENSAJA Revenue Golf System
is the golf version of revenue management rules used in hotels and travel markets.
Increase your revenue NOW
Increase your course occupation NOW
Fabio BENSAJA
"The future is unknown only if you don't know what to do"
www.bensaja.com

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Golf News: Welcome to Dynamic Green Fee Rates Era - www.bensaja.com

  1. 1. The BERGSThe BERGS®® Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Welcome to Floating Green Fee Rates Era
  2. 2. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com The BERGSThe BERGS, BENSAJA Revenue Golf System, is the Golf version of Revenue Management rules used in hotels and travel markets. The BERGSThe BERGS®® Bensaja Revenue Golf SystemBensaja Revenue Golf System
  3. 3. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com The BERGSThe BERGS is born considering that there are some considerable increases or decreases in the demand of tee times during the year, the months, the weeks, days and also during the individual tee time slots. The BERGSThe BERGS®® Bensaja Revenue Golf SystemBensaja Revenue Golf System
  4. 4. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Have you ever seen tonsof booking requests for earlier tee times during holidays? The BERGSThe BERGS®® Bensaja Revenue Golf SystemBensaja Revenue Golf System
  5. 5. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Have you ever seen an empty golf course in the afternoon? The BERGSThe BERGS®® Bensaja Revenue Golf SystemBensaja Revenue Golf System
  6. 6. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Yes? Good, that means that you work with golf!!! The BERGSThe BERGS®® Bensaja Revenue Golf SystemBensaja Revenue Golf System
  7. 7. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Why should we continue to sell all green fees at the same price? The BERGSThe BERGS®® Bensaja Revenue Golf SystemBensaja Revenue Golf System
  8. 8. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Why limit all green fee changes only to seasons or at the weekends? The BERGSThe BERGS®® Bensaja Revenue Golf SystemBensaja Revenue Golf System
  9. 9. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Why not increase the price of “hot” tee time hours? The BERGSThe BERGS®® Bensaja Revenue Golf SystemBensaja Revenue Golf System
  10. 10. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Why not use a floating rate system that could stimulate players to play also in less used tee time hours? The BERGSThe BERGS®® Bensaja Revenue Golf SystemBensaja Revenue Golf System
  11. 11. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com The BERGS is a system to calculate the green fee price for each hour of the days of the year!!! The BERGS - increases the revenue - is based on historical and daily observation of the demand. - is useful also to manage pay and pay club members who can play according to their own tastes and budgets. - allows maximum occupation of the game course. The BERGSThe BERGS®® Bensaja Revenue Golf SystemBensaja Revenue Golf System
  12. 12. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Let's start to calculate The BERGS... The BERGSThe BERGS®® Bensaja Revenue Golf SystemBensaja Revenue Golf System
  13. 13. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGSThe BERGS®® Start calculating your golf course cost of last year and divide the result between all available tee times during the year. Assuming that the cost of your golf course (maintenance & staff, sharing cost of secretary staff, locker rooms maintenance costs and all services included in the green fee cost) last year was 1.200.000,00 euros And that all available tee time are 36.000 You will have the minimum price of each green fee assuming that you will have a sold out golf course during all the year: 1.200.000,00 / 36.000 = 33,33 euros >>> 34 euros (rounded) MINIMUM ABSOLUTE GREEN FEE RATE = 34 euros
  14. 14. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGSThe BERGS®® If your golf course had an occupancy rate of 50% during all the year your average green fee will be: 34 euros x (100 / 50 occupancy rate) = 68 euros MINIMUM AVERAGE GREEN FEE RATE = 68 euros Note that with a 68 euros you will reach only the balance budget and, if you want to earn more, you will have to increase it with the % of whispered profit you would like to have at the end of the year. In this case, at the moment, I will not consider the % of increase to have profit just to make the explaination easy.
  15. 15. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGSThe BERGS®® First of all you have to take a look on all statistics about the last year. Divide the whole cost of the golf course to the percentage of green fees sold during all the past year. If during the year you had for example 12.000 entries (considering green fee players + members entries), you will have to calculate how many entries you had during each month; you will obtain a monthly percentage. Now we are going to manually* calculate the BERGS green fee prices for Sunday 12th August 2012 (*The BERGS® software is available contacting www.bensaja.com)
  16. 16. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGSThe BERGS®® Now, for each month, week and day of the month, you will have to calculate the occupancy rate of every tee time hour. You will obtain a daily rate based on the week (from monday to sunday) and an hourly rate (starting from the first hour of tee time to the last one).
  17. 17. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGSThe BERGS®® Now we will consider only Sunday 12th August 2012
  18. 18. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGSThe BERGS®® Now we are ready to calculate the average price of Sunday 12th August Green Fee 100% : 7 days = 14,28 (fix coefficient) average green fee rate Daily Occupancy of Sunday 12th August (68,00 x 16,04% ) : 14,28 = 76,38 euros Medium Green Fee Price* of Sunday 12th August *with no profit inside
  19. 19. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGSThe BERGS®® After calculating the hourly coefficient 100 : 8 Total of available tee times hours (in this case) = 12,5 we are ready to calculate The BERGS Green Fee for each hour (76,38 euros x 15,75 hourly rate ) : 12,5 =
  20. 20. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGSThe BERGS®® In our case we calculated The BERGS Green Fee without any profit inside but, if we would consider it, for example +25%, we would have:
  21. 21. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGSThe BERGS®® Now compair The BERGS against how much the Course was earning with Green Fees at 100 euros (fixed green fee price of last year) during all the day: We increased the revenue of more than 4% in one day and we haven't finished yet!!!
  22. 22. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGSThe BERGS®® Now, considering that players are already used to spending 100 euros (one year ago) to play in that day, try to round and level the prices of this day... Now we increased the revenue of more than 5,5% in one day with little increases and big decreases... don't you think that players used to play your course last year at 100 euros will be attracted to play also in late hours seen that they would pay less? Don't you think that a lot of new players would come to raise your revenue?
  23. 23. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGSThe BERGS®® It's easy to understand that you will always need to take a look at what is happening on your bookings, if they increase you'll have to raise your prices, if they'll decrease you'll have to decrease your prices. (*The BERGS® software is available contacting www.bensaja.com)
  24. 24. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGSThe BERGS®® COINCOIN dedicated to PAY AND PLAY GOLF
  25. 25. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGSThe BERGS®® COINCOIN HAVE YOU GOT A PAY AND PLAY? USE “THE BERGS® COIN”!!! Would you like to have more members in late hours and not only in earlier hours? Did you calculate your green fee based on THE BERGS? Now you can earn more and better from the members of your Pay and Play!!!
  26. 26. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGSThe BERGS®® COINCOIN Fix a change between money and THE BERGS® COIN: 1 euro/pound/dollar = 1 COIN Sell your Virtual Coins with special package offers but never discounting over the “+%” For example:
  27. 27. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com Bensaja Revenue Golf SystemBensaja Revenue Golf System The BERGSThe BERGS®® COINCOIN Now your Club Members will buy BERGS COINS saving some money and they would decide to play more o less depending on the tee time hours they would like to play!!!
  28. 28. The BERGS® - Dr Fabio BENSAJA – Golf Management – www.bensaja.com The BERGSThe BERGS®® Bensaja Revenue Golf SystemBensaja Revenue Golf System STOP ONE RATE GREEN FEES START NEW GOLF ERA Welcome to Floating Green Fee Rates www.Bensaja.com

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