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Motivational communication

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The importance of how to say what we say, learning to understand the subtle meaning our mind processes beyond the apparent ones. The positive sentence and the positive attitude (and body language) as a tool to say best and effectively what we need to communicate.

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Motivational communication

  1. 1. Motivational communication The power of the positive sentence Primary and secondary thought Th imporance of how we say what we say The communication method © Fabio Arangio - Graphic designer & instructor
  2. 2. communicate how to © Fabio Arangio - Graphic designer & instructor
  3. 3. communication declarative imperative requestsquestionsstatement positive negativepositive negative sharing imposing ? unexpected results rhetorical © Fabio Arangio - Graphic designer & instructor
  4. 4. communication declarative imperative requestsquestionsstatement positive negativepositive negative sharing imposing rhetorical © Fabio Arangio - Graphic designer & instructor
  5. 5. primary though secondary thought positive negative thought that originates immediately as a result of sensory input (i.e. a communication act) instinctive before reasoning uses our innate learning tools not yet mediated thought that gets elaborated through our reasoning skills in order to respond to a primary thought input after reasoning mediated by our culture/ past experience uses our aquired learning tools subjective way to experience life positive only thought © Fabio Arangio - Graphic designer & instructor
  6. 6. negative the ability of comprehending the negation, the negative meaning, the negative sentence is an acquired ability and is not innate to human kind it belongs to the realm of the secondary though i.e. small children do respond to a negative command as if it was a positive demand: “do not touch the fire”, and the child goes and try to touch it communication &thought © Fabio Arangio - Graphic designer & instructor
  7. 7. positive the ability of comprehending a positive statement, the positive meaning, the positive sentence is an innate ability to human kind it belongs to the realm of the primary though most effective way to communicate in the era of “too much information” where we got so many inputs all the time that we do not process everything that we experience with our secondary thought communication &thought © Fabio Arangio - Graphic designer & instructor
  8. 8. statistics studies say that positive motivating techniques (encouraging) offers better results in training rather than pressure and severity (push) statistics also reveal that positive performances are not expected to last forver, as well as the negative ones, for the so calles law of “regression to the average” motivating communication © Fabio Arangio - Graphic designer & instructor
  9. 9. motivating communication we access to both the primary and secondary process of thinking of the targeted user © Fabio Arangio - Graphic designer & instructor
  10. 10. motivating communication declarative/positive simple/clear involving encouraging © Fabio Arangio - Graphic designer & instructor
  11. 11. you can easily see there are five dots without actually count © Fabio Arangio - Graphic designer & instructor
  12. 12. you will have to count and eventually group the dots into groups of 5 or less © Fabio Arangio - Graphic designer & instructor
  13. 13. you will have to count and eventually group the dots into groups of 5 or less © Fabio Arangio - Graphic designer & instructor
  14. 14. you will have to count and eventually group the dots into groups of 5 or less © Fabio Arangio - Graphic designer & instructor
  15. 15. in advertising you want to focus the communication on a unique selling proposition an innovative feature of the product that will tell the product from the competitors © Fabio Arangio - Graphic designer & instructor
  16. 16. our learning experience is more immediate and complete as simpler and clearer the input is say less to let people understand more © Fabio Arangio - Graphic designer & instructor
  17. 17. motivating communication declarative/positive simple/clear involving encouraging © Fabio Arangio - Graphic designer & instructor
  18. 18. our attention tends to focus on elements which are familiar to us in the murmuring of a crowd we can isolate and tell someone speaking i.e. our language or talking of something we are interesting in or generically pronouce your name eye-tracking studies indicates that a human image on a layout catches our attention better than any other element and the representation of eyes and hands on a layout leads the movement of the eyes © Fabio Arangio - Graphic designer & instructor
  19. 19. motivating communication declarative/positive simple/clear involving encouraging © Fabio Arangio - Graphic designer & instructor
  20. 20. statistics studies say that positive motivating techniques (encouraging) offers better results in training rather than pressure and severity (push) statistics also reveal that positive performances are not expected to last forver, as well as the negative ones, for the so calles law of “regression to the average” © Fabio Arangio - Graphic designer & instructor

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