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The mission of a company

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The values and vision of a company, the ultimate reason why a company exists. It differs from the mission of his founders and it is the key to a succesfull lasting present on the market. A strategic moment of self-understanding and definition of the way a company will act on the market and why.

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The mission of a company

  1. 1. The Mission vision & values of a company © Fabio Arangio - Graphic designer & instructor
  2. 2. © Fabio Arangio - Graphic designer & instructor
  3. 3. what is your mission? your vision & values as a designer © Fabio Arangio - Graphic designer & instructor
  4. 4. the mission of a company © Fabio Arangio - Graphic designer & instructor
  5. 5. the purpose of a company, organization or person, the reason why it exists the mission of a company © Fabio Arangio - Graphic designer & instructor
  6. 6. the mission of a company the purpose of a company, organization or person, the reason why it exists what it does who its products are targeted to how it does it and in which unique way © Fabio Arangio - Graphic designer & instructor
  7. 7. your mission as a designer the reason why you are a designer and how you stand as a designer what who how © Fabio Arangio - Graphic designer & instructor
  8. 8. your mission as a designer the reason why you are a designer and how you stand as a designer what you do who you target your services to how you do it and how unique is your way © Fabio Arangio - Graphic designer & instructor
  9. 9. what you do your mission © Fabio Arangio - Graphic designer & instructor
  10. 10. learn how to be your own designer © Fabio Arangio - Graphic designer & instructor
  11. 11. listen inquire research understand describe explain simplify magnify get information provide information © Fabio Arangio - Graphic designer & instructor
  12. 12. what do you do? your mission © Fabio Arangio - Graphic designer & instructor
  13. 13. what do you want to do? your mission what do you want to do? what do you like to do as a designer? what do you have passion for? which skills have you developed so far? what can you offer? © Fabio Arangio - Graphic designer & instructor
  14. 14. now that you know what you can offer... © Fabio Arangio - Graphic designer & instructor
  15. 15. who you target your services to your mission © Fabio Arangio - Graphic designer & instructor
  16. 16. who do you target your services to? your mission © Fabio Arangio - Graphic designer & instructor
  17. 17. who is the client/user you are targeting? who is the client/user you can reach? how specific/generic is your target? who do you target your services to? your mission © Fabio Arangio - Graphic designer & instructor
  18. 18. now that you know who you can offer your service to... © Fabio Arangio - Graphic designer & instructor
  19. 19. how you offer your design service and how unique is your way your mission © Fabio Arangio - Graphic designer & instructor
  20. 20. your way your mission that makes you unique as a designer © Fabio Arangio - Graphic designer & instructor
  21. 21. your way? © Fabio Arangio - Graphic designer & instructor
  22. 22. list what is important for you when designing why you want/like to be a designer the design style(s) you feel comfortable with how/if you would like your design to affect people and/or society the fundamental values your design should express how you can put all these aspects together your way? © Fabio Arangio - Graphic designer & instructor
  23. 23. now that you cleared your mind write it down in one brief paragraph your mission statement © Fabio Arangio - Graphic designer & instructor
  24. 24. now that you cleared your mind start to develop your image according to your mission promote yourself with a plan and a strategy © Fabio Arangio - Graphic designer & instructor
  25. 25. a case Fidia Gioielli (Jeweller) © Fabio Arangio - Graphic designer & instructor
  26. 26. for you per te para ti pour toi für dich あなたのために 对你
  27. 27. Fidia celebrates 40 years. The most beautiful age, a magical moment of contact between the maturity and the splendor of a person. The Fidia jewel always accompanies and enhances the natural beauty of every woman. 40 years later with the same enthusiasm as the first day. Always and only for you. Fidia compie 40 anni. L’età più bella, momento magico di contatto tra la piena maturità e lo splendore della persona. Da sempre il gioiello Fidia accompagna e valorizza la naturale bellezza di ogni donna. 40 anni dopo con lo stesso entusiasmo del primo giorno. Sempre e solo per te. 40years

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