Wms Student Research Conference 2008 Presentation (F Niemi)

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Wms Student Research Conference 2008 Presentation (F Niemi)

  1. 1. Conducting research in the blogosphere... <ul><li>Do traditional qualitative methods work in blog-based research? </li></ul><ul><ul><ul><li>Fa Martin-Niemi </li></ul></ul></ul><ul><ul><ul><li>University of Otago </li></ul></ul></ul><ul><ul><ul><li>School of Business, Department of Management </li></ul></ul></ul><ul><ul><ul><li>Dunedin, New Zealand </li></ul></ul></ul>12th Annual Waikato Management School Student Research Conference – Hamilton, New Zealand 20 October 2008
  2. 2. Why blogging? Why now? <ul><li>Blogging is the next generation of computer-mediated communication (CMC) </li></ul><ul><li>Online communities </li></ul><ul><li>Aspects of social networking </li></ul><ul><li>Increasing popularity </li></ul><ul><li>Increasing organisational use </li></ul>12th Annual Waikato Management School Student Research Conference – Hamilton, New Zealand 20 October 2008
  3. 3. Why research blogs in management? <ul><li>To investigate: </li></ul><ul><li>Connections to knowledge management </li></ul><ul><li>Relationships with communities of practice </li></ul><ul><li>Blogger motivations in knowledge transfer </li></ul><ul><li>Potential organisational benefits </li></ul>12th Annual Waikato Management School Student Research Conference – Hamilton, New Zealand 20 October 2008
  4. 4. Blogging research challenges... <ul><li>Most challenges stem from lack of FTF contact, including: </li></ul><ul><li>Gaining access </li></ul><ul><li>Gaining trust </li></ul><ul><li>Interacting with community members </li></ul><ul><li>Generating rich data </li></ul>12th Annual Waikato Management School Student Research Conference – Hamilton, New Zealand 20 October 2008
  5. 5. My research plan – step 1 <ul><li>Enculturation and gaining access to a blogging community </li></ul><ul><li>Starting a research blog </li></ul><ul><li>Developing relationships </li></ul><ul><li>Reading other blogs </li></ul><ul><li>Attracting a readership </li></ul><ul><li>Networking via online social networking </li></ul>12th Annual Waikato Management School Student Research Conference – Hamilton, New Zealand 20 October 2008
  6. 6. My research plan – step 2 <ul><li>Conducting blog-based interviews ( blogoviews ) </li></ul><ul><li>Posts on my blog </li></ul><ul><li>Comments on other blogs </li></ul><ul><li>Memes using the blogroll </li></ul>12th Annual Waikato Management School Student Research Conference – Hamilton, New Zealand 20 October 2008
  7. 7. My research plan – step 3 <ul><li>Using my blog for fieldnotes </li></ul><ul><li>Documenting observations </li></ul><ul><li>Linking to other sites </li></ul><ul><li>Collaborating with other internet researchers </li></ul>12th Annual Waikato Management School Student Research Conference – Hamilton, New Zealand 20 October 2008

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