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ICCMSN2008 KM Storytelling

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ICCMSN2008 Presentation on SME Knowledge Transfer through Social Networking:
Leveraging Storytelling for Improved Communication

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ICCMSN2008 KM Storytelling

  1. 1. SME Knowledge Transfer through Social Networking: Leveraging Storytelling for Improved Communication Fa Martin-Niemi, Richard Greatbanks Department of Management School of Business, University of Otago, New Zealand 13 June 2008
  2. 2. MBA Research Project <ul><li>Exploratory case study revealed more questions than answers </li></ul><ul><li>Can SMEs could use Knowledge Management (KM) for growth and competitive advantage </li></ul><ul><li>Bias towards large organisation research </li></ul>13 June 2008
  3. 3. Knowledge Management (KM) <ul><li>Using knowledge creation, transfer and adoption for organisational advantage </li></ul><ul><li>Explicit (codified) knowledge </li></ul><ul><ul><li>Transmittable </li></ul></ul><ul><ul><li>Knowing-about </li></ul></ul><ul><li>Tacit (implicit) knowledge </li></ul><ul><ul><li>Difficult to articulate </li></ul></ul><ul><ul><li>Context specific </li></ul></ul><ul><ul><li>Knowing-how, knowing-why, caring-why </li></ul></ul>13 June 2008
  4. 4. Case Study <ul><li>Small New Zealand firm with international offices </li></ul><ul><li>Dual growth strategy </li></ul><ul><ul><li>Building on current knowledge </li></ul></ul><ul><ul><li>Developing entirely new knowledge </li></ul></ul>13 June 2008
  5. 5. Case Study Findings 13 June 2008
  6. 6. Increasing the number of offices <ul><li>Knowledge transfer focus </li></ul><ul><li>Collaborative work practices </li></ul><ul><ul><li>Informal discussions (same location) </li></ul></ul><ul><ul><li>IM, texting, email (different locations) </li></ul></ul><ul><ul><li>Video/Teleconferences </li></ul></ul><ul><li>Knowledge dissemination </li></ul><ul><ul><li>Storytelling </li></ul></ul><ul><ul><li>Shared digital workspaces (network file systems, email) </li></ul></ul>13 June 2008
  7. 7. Knowledge Transfer through Storytelling <ul><li>Organisational structure </li></ul><ul><li>Traditional storytelling </li></ul><ul><ul><li>Synchronous </li></ul></ul><ul><ul><li>Linear </li></ul></ul><ul><ul><li>Direction set by teller </li></ul></ul><ul><li>Socially networked storytelling </li></ul><ul><ul><li>Asynchronous </li></ul></ul><ul><ul><li>Participatory </li></ul></ul><ul><ul><li>Personalised by all participants </li></ul></ul>13 June 2008
  8. 8. Increasing the number of practices <ul><li>Focussed on knowledge creation and innovation </li></ul><ul><li>Combining existing organisational expertise </li></ul><ul><li>Building on advances from external resources </li></ul>13 June 2008
  9. 9. KM and Social Networking Themes <ul><li>Immersion </li></ul><ul><li>Engagement </li></ul><ul><li>Personalisation </li></ul><ul><li>Developing communities </li></ul><ul><li>Overcoming physical limitations </li></ul>13 June 2008
  10. 10. Opportunities for further research <ul><li>Analysing the gap between KM, SMEs and strategy </li></ul>13 June 2008

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