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Mike Kujawski (Centre of Excellence for Public Sector Marketing (CEPSM.ca))
Your role as a communications and policy professional in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded digital services, safeguard reputation, and maintain public confidence.
This workshop will explore the current state of global trust in technology and provide participants with possible approaches towards better communicating the value and importance of change and technology disruption, especially if it can lead to improved service delivery.
Participants will be introduced to a social marketing/ behaviour change framework, which aims to move beyond “awareness building” and into attitude and behaviour change. A panel of government communicators will close off the workshop to talk about their experiences communicating tech disruption and key lessons learned.