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  1. 1. Innovation Anytime, Anywhere, by Anyone Ideation International, Inc.
  2. 2. <ul><li>Institutionalize a system for continuous innovation based on Ideation-TRIZ methods, tools and a commitment to partnerships that produces the following results: </li></ul><ul><ul><li>Your company is an industry or market leader in its core competencies and products </li></ul></ul><ul><ul><li>Problem-solving and innovation skills are accelerated throughout the enterprise </li></ul></ul><ul><ul><li>Intellectual property portfolios are enhanced and protecting future directions of your products and services </li></ul></ul>Ideation International, Inc
  3. 3. <ul><li>Creativity is idea generation </li></ul><ul><li>Innovation is implementing ideas in ways that create economic value in your business world </li></ul>$ $ $ Ideation International, Inc Creativity Innovation
  4. 4. <ul><li>Products are becoming a commodity </li></ul><ul><li>Technology, products or IP are mature </li></ul><ul><li>Seems impossible to design around competition’s patents </li></ul><ul><li>Busy dealing with recalls for failures or safety </li></ul><ul><li>System performance not meeting expectations or standards </li></ul><ul><li>Toughest problems seem unsolvable </li></ul><ul><li>Global competition is winning (shorter time-to-market) </li></ul><ul><li>“ Innovation Director? I’ll connect you to HR” </li></ul><ul><li>“ My idea was finally accepted despite the system” </li></ul><ul><li>“ Innovation requires people with genius genes ” </li></ul>Ideation International, Inc
  5. 5. <ul><li>Products are becoming a commodity </li></ul><ul><li>Technology, products or IP are mature </li></ul><ul><li>Seems impossible to design around competition’s patents </li></ul><ul><li>Busy dealing with recalls for failures or safety </li></ul><ul><li>System performance not meeting expectations or standards </li></ul><ul><li>Toughest problems seem unsolvable </li></ul><ul><li>Global competition is winning (shorter time-to-market) </li></ul><ul><li>“ Innovation Director? I’ll connect you to HR” </li></ul><ul><li>“ My idea was finally accepted despite the system” </li></ul><ul><li>“ Innovation requires people with genius genes ” </li></ul>Ideation International, Inc
  6. 6. <ul><li>Innovation Mgt. is where Quality Mgt. was in the 80s </li></ul><ul><ul><li>Billions spent on R&D each year with uncertain ROI </li></ul></ul><ul><ul><li>Time to market measured in years for a typical company </li></ul></ul><ul><li>Ideation has codified innovation making it a step-by-step procedure anyone can use </li></ul><ul><ul><li>This means reliable, repeatable results </li></ul></ul>Ideation International, Inc “ The future of business will require that innovation is something employees do as a routine business practice”
  7. 7. Ideation International, Inc C I-TRIZ = I-TRIZ Experience Factor “ Innovation has nothing to do with how many R&D dollars you have…it’s not about money. It’s about the people you have, how you’re led, and how much you get it” – Steve Jobs Personal Knowledge Personal Capabilities Personal Motivation x x The people you have Management Support x How you’re led x 1 + C I-TRIZ How much you get it
  8. 8. <ul><li>Does leadership see innovation as a core value? </li></ul><ul><ul><li>If Quality is a core value, why not Innovation? </li></ul></ul><ul><li>How are you directing the future of your technology, systems and products? </li></ul><ul><ul><li>What triggers innovation in your organization? </li></ul></ul><ul><li>Do people in your organization believe that innovation is part of their job? </li></ul><ul><ul><li>Does mgt have a measurable innovation goal as part of annual performance? </li></ul></ul><ul><ul><li>Are innovation metrics part of your “balanced scorecard” </li></ul></ul><ul><ul><li>Is innovation training a priority? </li></ul></ul><ul><li>How do you invent? </li></ul><ul><ul><li>How fast can you solve tough problems? </li></ul></ul><ul><ul><li>Do you have an operating system for innovation? </li></ul></ul><ul><li>How do you create, use and manage knowledge? </li></ul>Ideation International, Inc
  9. 9. <ul><li>A company with an innovation culture has institutionalized a reproducible, reliable, lean system for generating solutions to problems and creating process/product innovations for gaining and sustaining a highly competitive edge and new ways of creating value and wealth. </li></ul><ul><ul><li>All organizations have “ innovation workers ” using a system for directed continuous innovation </li></ul></ul>Ideation International, Inc
  10. 10. Ideation International, Inc Business Age (Wave) Land Workers (Farmers) Factory Workers Office Workers Information Workers Knowledge Workers Innovation Workers
  11. 11. Ideation International, Inc SPECIALIZED NO YES GENERALIZED NO YES (------------) Information Worker Broad (------------) Knowledge Worker Deep Innovation Worker (Dynamic Specialization) (------------) (------------) (------------) (------------)
  12. 12. Ideation International, Inc Time Solutions Deadline All Possible Solutions Rapid Knowledge Accumulation Solutions Needed to Make Good Decision Gradual Knowledge Accumulation Confident Decision Point Forced Decision Point Engineering Grad (With I-TRIZ) Experienced Engineer (Without I-TRIZ) First to Market
  13. 13. Ideation International, Inc Lean-6Sigma Voice of the Customer Directed Evolution Suggestion Systems Product Process Incremental Dramatic I-TRIZ Dramatic Process & Product Innovation
  14. 14. Ideation International, Inc Patents represent the best definition of what constitutes “INNOVATION” Inventive Principles (operators) All Patents (Inventors) Inventive Patents 95% of World Wide Research Results Analogous Known Problem > New Problem Trial & Error DELAYS Best Solutions > I-TRIZ > Exhaustive Solution Set Available Resources Solution?
  15. 15. Ideation International, Inc Knowledge within Company Knowledge within Industry Knowledge throughout Society All that is knowable Personal Knowledge I-TRIZ BEAM
  16. 16. Ideation International, Inc <ul><li>Inventive Problem Solving (IPS) </li></ul><ul><ul><li>Generate multiple innovative solutions to meet consumer’s spoken expectations </li></ul></ul><ul><li>Anticipatory Failure Determination (AFD) </li></ul><ul><ul><li>Reduce failure risk for consumer’s spoken & unspoken expectations </li></ul></ul><ul><li>Directed Evolution (DE) </li></ul><ul><ul><li>Strategically evolve future generations of technological systems & products to drive consumer excitement ! </li></ul></ul><ul><li>Control of Intellectual Property (CIP) </li></ul><ul><ul><li>Maximize IP value and create patent fences around the directed evolution of technology & products </li></ul></ul>
  17. 17. Ideation International, Inc System Function & Performance Customer Satisfaction Spoken Expectations (Fair Value) Unspoken Expectations Unexpected Excitement Kano Model of Quality DE CIP IPS AFD Value = Quality Cost
  18. 18. Ideation International, Inc All Useful Functions (Product & Process) ↑ All Harmful Functions (Product & Process) ↓ Ideality ensures Systems Thinking… & Systems Doing! Ideality = Quality (Product) ↑ Cost (Process) ↓ Consumer Value =
  19. 19. Ideation International, Inc Automatically generates directions for system improvement (37 directions for this diagram)
  20. 20. Ideation International, Inc “ Osborn’s Direction” Decreasing of psychological inertia, activation of human motivation, organization of effective teamwork “ Altshuller’s Direction” Utilization of evolution patterns and methods of idea generation based on evolution patterns “ Miles’ Direction” Re-structuring of existing knowledge for effective application of the creative process Ideation –TRIZ Combination of all effective approaches to creative problem solving and control of technological evolution
  21. 21. Ideation International, Inc Advanced Software Tools 1946 1982 1985 1992 1997 2000 2012 Classical TRIZ Era 40 Principles Patterns of Evolution ARIZ-85 AFD Directed Evolution® Advanced TRIZ Tools Re-Structuring of Theoretical Base Non-Technological Applications Directed Evolution® and IP Control Era Kishinev Era Ideation-TRIZ Era TRIZ Advancements
  22. 22. Ideation International, Inc <ul><li>Four Original Key Findings </li></ul><ul><ul><li>Definition of the Inventive Problem </li></ul></ul><ul><ul><li>Levels of Inventions </li></ul></ul><ul><ul><li>Patterns of Inventions </li></ul></ul><ul><ul><li>Patterns of Evolution </li></ul></ul><ul><li>Three Main Premises </li></ul><ul><ul><li>Contradictions </li></ul></ul><ul><ul><li>Ideality & Resources </li></ul></ul><ul><ul><li>System Approach </li></ul></ul><ul><li>Four Analytical Tools </li></ul><ul><ul><li>Algorithm for Inventive Problem-Solving (ARIZ) </li></ul></ul><ul><ul><li>Substance-Field Analysis (Su-Field) </li></ul></ul><ul><ul><li>Innovation Situation Questionnaire (ISQ)® </li></ul></ul><ul><ul><li>Problem Formulator® </li></ul></ul><ul><li>Seven Knowledge-Based Tools </li></ul><ul><ul><li>40 Innovation Principles & Contradiction Table </li></ul></ul><ul><ul><li>Separation Principles </li></ul></ul><ul><ul><li>76 Standard Solutions </li></ul></ul><ul><ul><li>Effects </li></ul></ul><ul><ul><li>Pattern/Lines of Evolution </li></ul></ul><ul><ul><li>Selected Innovation Examples </li></ul></ul><ul><ul><li>System of Operators </li></ul></ul><ul><li>Four Main Applications </li></ul><ul><ul><li>Inventive Problem Solving (IPS) </li></ul></ul><ul><ul><li>Anticipatory Failure Determination (AFD) </li></ul></ul><ul><ul><li>Directed Evolution (DE)® </li></ul></ul><ul><ul><li>Management of Intellectual Property </li></ul></ul>Classical TRIZ New by Ideation Advanced by Ideation
  23. 23. Ideation International, Inc VISION & MISSION Industry Markets Processes Products Services Technologies Resources Enterprise Portfolio Intellectual Property Center of Innovation Innovation Engine (I-TRIZ)
  24. 24. Ideation International, Inc Financial Perspective Business Intelligence Knowledge Application Business Core Competencies, Investments & Assets Business Environment Directing the Evolution of Technological Systems Supplemental I-TRIZ Based Research of Historic and Inherited Ideas Controlled Growth Sales Growth Earnings Growth
  25. 25. Ideation International, Inc Commercialization Innovation Front End Improved Stage Gate Business Unit Idea Selection Process Platform Technology Concepts Leveraging Existing Customer Value Chain Highly Innovative and Profitable New Business Options Leveraging: Core Competencies and generated by Market Attack Teams Business Team Commercialization Manufacturing Finance & R&D Directed Evolution™ Anticipatory Failure Determination Inventive Problem Solving New Product Development
  26. 26. Ideation International, Inc Continuous Innovation Continuous Improvement <ul><li>Lean-6Sigma Reduces : </li></ul><ul><ul><li>Customer Dissatisfaction & Cost of Poor Quality </li></ul></ul><ul><ul><ul><li>Waste </li></ul></ul></ul><ul><ul><ul><li>Defects </li></ul></ul></ul><ul><ul><ul><li>Lead Time </li></ul></ul></ul><ul><li>I-TRIZ Accelerates : </li></ul><ul><ul><li>Lean-6Sigma & Product Commercialization </li></ul></ul><ul><ul><ul><li>Problem Prevention & Problem Solving </li></ul></ul></ul><ul><ul><ul><li>Technology & Product Breakthroughs </li></ul></ul></ul><ul><ul><ul><li>Market Share Growth & Market Evolution </li></ul></ul></ul>
  27. 27. Ideation International, Inc Activities Ideation Services I-TRIZ Strategic planning <ul><li>Revealing future needs </li></ul><ul><li>Finding possibilities for enhancing existing and developing new products and markets </li></ul><ul><li>Predicting government and other regulations influencing the business </li></ul><ul><li>Revealing possible actions of competitors </li></ul>DE Non-Tech IPS AFD-FP R&D <ul><li>Enhancing exiting designs and technologies (cost reduction, increasing quality and number of useful parameters and features ) </li></ul><ul><li>Next generations’ designs and technologies </li></ul>CIP DE AFD-FA AFD-FP IP Protection & Enhancement <ul><li>Evaluating and enhancing invention disclosures </li></ul><ul><li>Strengthening patents, protecting patents from inventing around </li></ul><ul><li>Structuring intellectual property, converting it into a cash cow </li></ul>CIP DE
  28. 28. Ideation International, Inc Activities I-TRIZ services I-TRIZ Production <ul><li>Eliminating production defects, quality improvement </li></ul><ul><li>Cost reduction, increasing productivity </li></ul>IPS Marketing <ul><li>Inventing new product applications and markets </li></ul><ul><li>Predicting future needs </li></ul><ul><li>Revealing possible actions of competitors </li></ul>DE Non-Tech IPS Warranty <ul><li>Predicting and preventing potential undesired events and harmful effects </li></ul><ul><li>Timely unveiling root causes of occurred undesired events and their elimination </li></ul>AFD-FA AFD-FP IPS HR <ul><li>Increasing employees’ creative potential </li></ul><ul><li>Increasing employees’ satisfaction from work </li></ul>Education & Software
  29. 29. Ideation International, Inc Distance Learning On-Site Workshops Facilitation Technology Think Tank Coaching SWOT Reports Patent Circumvention Patent Fencing Forecasting Commercial & Custom Software I-TRIZ Training & Software Tools I-TRIZ Application & Project Work Intellectual Property Enhancement
  30. 30. <ul><li>Established in 1992 </li></ul><ul><ul><li>Headquartered in Farmington Hills, Michigan </li></ul></ul><ul><ul><li>World’s most experienced group of TRIZ masters and certified TRIZ specialists </li></ul></ul><ul><li>Conducted business with over 5000 enterprises worldwide </li></ul><ul><ul><li>Active in 40 countries and 60 universities </li></ul></ul><ul><ul><li>Trained over 250,000 individuals worldwide </li></ul></ul><ul><li>Conducts continuous research and advancement of TRIZ methodology </li></ul><ul><ul><li>Expanding into non-technical arenas and in general to all manmade systems </li></ul></ul>Ideation International, Inc
  31. 31. <ul><li>Cost reduction, warrantees, recalls, new design, patent circumvention, failure analysis, failure prediction, training </li></ul>Ideation International, Inc <ul><li>GM </li></ul><ul><li>Ford </li></ul><ul><li>Chrysler </li></ul><ul><li>Eaton </li></ul><ul><li>W.E.T. </li></ul><ul><li>BorgWarner </li></ul><ul><li>Dana Corporation </li></ul><ul><li>Rockwell Int’l Automotive </li></ul><ul><li>TRW Automotive </li></ul><ul><li>ITT Automotive </li></ul><ul><li>Dura Automotive </li></ul><ul><li>Navistar </li></ul>
  32. 32. <ul><li>Increased efficiency and quality, decreased costs and time to market, removed technological roadblocks </li></ul>Ideation International, Inc <ul><li>Break squeal </li></ul><ul><li>Brake roughness </li></ul><ul><li>Noise and vibration </li></ul><ul><li>Transmission </li></ul><ul><li>Air bag </li></ul><ul><li>Bumper corrosion </li></ul><ul><li>Door </li></ul><ul><li>Automotive cables </li></ul><ul><li>Fuel tank rotation </li></ul><ul><li>Zero emission design </li></ul><ul><li>Electrostatic paint </li></ul><ul><li>Tail light </li></ul><ul><li>Seat cover </li></ul><ul><li>Wind tunnel </li></ul><ul><li>Plastic fuel tank </li></ul><ul><li>Walking bearing </li></ul><ul><li>Truck mirror </li></ul><ul><li>Ringing and hinging </li></ul><ul><li>Car seats cooling and heating </li></ul><ul><li>Zero defect engineering </li></ul>
  33. 33. <ul><li>Sign NDA & secrecy agreements </li></ul><ul><li>Meeting with executives to understand vision & strategy </li></ul><ul><ul><li>Culture, Vision and Mission for 3, 5 and 10 years ahead </li></ul></ul><ul><ul><li>Strategy to become a market and technological leader </li></ul></ul><ul><ul><li>Existing critical business and technological challenges and a plan to overcome them </li></ul></ul><ul><ul><li>What are the milestones and criteria of success of becoming a global leader </li></ul></ul><ul><ul><li>Competitive intelligence system - SWOT </li></ul></ul><ul><li>Establish a 3-year action plan with timeline, milestones, metrics and partnership agreement with Ideation International, Inc. </li></ul><ul><li>Select and assign an appropriate individuals from both companies to oversee and champion the partnership </li></ul><ul><li>Establish training program, website and checkpoints to meet setup goals </li></ul>Ideation International, Inc
  34. 34. The World’s Leading TRIZ Scientists & Experts <ul><ul><li>www.IdeationTRIZ.com </li></ul></ul><ul><ul><li>Farmington Hills, MI </li></ul></ul><ul><ul><li>(248) 737-8854 </li></ul></ul>Ideation International, Inc Zion Bar-EL CEO & President Alla Zusman Director of Product Dev. Boris Zlotin Chief Technological Officer Director of AFD Svetlana Visnepolschi Valdimir Proseanic Director of IP Services Kirill Sklobovskiy TRIZ Application Specialist Valeriy Prishinsky, Director of Analytical Services
  35. 35. Ideation International, Inc
  36. 36. <ul><li>Automotive </li></ul><ul><li>Chemical </li></ul><ul><li>Electronic </li></ul><ul><li>Medical </li></ul><ul><li>Aerospace </li></ul><ul><li>Aviation </li></ul><ul><li>Energy </li></ul><ul><li>Food </li></ul>Ideation International, Inc 3M Allied Signal Boeing BP Amoco Chrysler Conoco-Phillips Creighton University Dana Corporation Dow Chemical DuPont Exxon-Mobil Ford General Motors Hitachi Honeywell Johnson & Johnson Kent State University Liverpool John Moores University Lucent Technologies Medtronic Motorola NASA National Semiconductor Navistar International Nortel (Northern Telecom) Pratt & Whitney Rice University Ridge Tool Company Rockwell International S.C. Johnson Shell Oil Texas University Toyota TRW Automotive Unisys US Air Force US Army US Navy Vanderbilt University W.E.T. Automotive Western Michigan University Xerox
  37. 37. Ideation International, Inc “ Using Invention on Demand and Directed Evolution, Ideation’s I-TRIZ staff helped us turn one patented surgical device into a core of products that we used to start a company.    Our company has received its second round of venture-backed funding and will be selling its first products in the next few months.  Without Ideation’s help we would have licensed our technology and would be waiting for a royalty stream for a very long time.  For medical devices, I-TRIZ has proven to be the best way to attack a future market, solve design problems and to get the most out of the intellectual property we have.” Lee I. Fenicle, Director Intellectual Resources Management Creighton University
  38. 38. Innovation Anytime, Anywhere, by Anyone Ideation International, Inc.

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