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Product School - Tinder Meetup


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Published December 3rd, 2016, in Technology.

Presentation for an in-class assignment during a class at Product School in NY.

Product School
Times Square
New York, NY
Fall 2016



Published in: Technology
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Product School - Tinder Meetup

  1. 1. Tinder Meetup
  2. 2. Tinder Today ▸ 2 10 million daily active users Out of 50 million total users 1 million paying users After launching Tinder Plus in February 2015
  3. 3. Opportunity Hypothesis ▸ Offering the Tinder Meetup feature that provides date venue suggestions will entice more of the 49MM existing (non- Plus) Tinder users to trade-up to Plus 3
  4. 4. MVP 4 Functional Uses - Provides date reco’s based on Facebook interests (i.e. restaurants, bars, etc.) Emotional Uses - Breaks the ice - Expedites the meet
  5. 5. Key Success Metrics ▸ Percentage increase of Tinder Plus (premium) users ▸ Percentage increase of Tinder Plus users who are using Tinder Events 5
  6. 6. Mockup 6
  7. 7. GTM Plan - 4 P’s 7 ▸ Product: Date venue recommendations ▸ Price: Feature included with Tinder Plus subscription ($9.99/$19.99 per month) ▸ Place: Additional page within conversations section ▸ Promotion: Add “Where to meet” button within “It’s a Match!”
  8. 8. GTM Plan: Messaging 8 Serious Sam ▸ 18-29 years old and is serious about meeting up with the person he or she is matched with. ▸ “No longer ask where, just when.” Dedicated Daniel ▸ 30-50 years old and dedicated to meeting up with their potential spouse. ▸ “Focus on getting where right.”
  9. 9. 9 THANKS! Any questions?