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Example marketing scorecard


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Published in: Business, Self Improvement

Example marketing scorecard

  1. 1. Metrics Month Month Month Month Quarter Goal Year to DateTraffic driven to commerce pages Visits originating from SM Visits originating from Community site Vists that reach consideration Visits that result in sale Revenue generated Visits that result in salePreSales Questions Questions asked Questions answered by company Questions answered by community Views of questions Orphaned postsPresales Blog Posts Comments Views Shares Traffic contributedProduct Content Generation Product reviews created Average review value Comments on reviews Shares of Reviews Product how to articles created Views of how to articles Shares of how to articles Helpful votes on how to articlesSM Campaign Performance Socialization (shares)- organic and driven Participation Views Traffic generated
  2. 2. Leads generated Revenue generatedBrand Sentiment Mentions Share of voice Responses posted Positive outcome