The Business Model Canvas PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS What type of key What customer needs What kind of Who are our key activities do we do we satisfy? relationship do we partners? perform? What problem do we maintain with our Who is our help our customers customers? customer? What is our solve? Personal contact? For whom do we motivation to work Automatic? Self-‐ create value? with partners? What advantages do service? KEY our products and DISTRIBUTION Can we distinguish What key resources RESOURCES services provide our CHANNELS diﬀerent customer do we acquire customers with? segments? through partners? What key resources Through what does our proposition What products and channels do we deliver What key activities do require? services do we deliver our products and our partners perform? to our customers? services? Physical? Intellectual? Human? Financial? COST STRUCTURE REVENUE STREAMS What are the inherent costs in our current business model? What revenue streams do we generate? What is the size of each cost? What is the size of each revenue stream?
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