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Weaving Webinars into Early Childhood Workforce Registries

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A presentation delivered at the National Workforce Registry Alliance Conference, Alexandria, VA, September 8, 2017

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Weaving Webinars into Early Childhood Workforce Registries

  1. 1. 1 Weaving Webinars into State Registry Approval: Balancing accessibility with accountability and quality Fran Simon, M.Ed. Chief Engagement Officer Engagement Strategies National Workforce Registry Alliance Annual Conference September 8, 2017 Founder and Producer Early Childhood Investigations Webinars
  2. 2. A little about me… Early Care and Education | 35+ years B.A. & M.Ed Early Education Child Care Administrator 15 years Marketing & Tech Executive ECE Curriculum Publishing Engagement Executive National ECE Association Connector | Business Consultant to ECE Sector NPOs & Companies
  3. 3. • 3 My personal mission is to connect the workforce with expertise
  4. 4. About you…
  5. 5. 5 Your experience with webinars… I have participated in and hosted webinars I have only participated in webinars I have heard of webinars What is a webinar?
  6. 6. 6 Your organization’s acceptance of webinar hours for ongoing PD… My organization approves some webinars I do not know My organization is trying to decide My organization does not approve webinars
  7. 7. 7 Agenda (my assumptions) You want to learn how webinars can help providers in your state and still maintain high standards for PD.
  8. 8. 8 I am a webinar advocate but a realist with a lot of concerns. One more thing! A disclaimer… 1. FOFB (Fear of fly-by “training”) 2. Quality 3. Accountability 3. Engagement
  9. 9. It’s almost the end of 2017 Distance learning has been around since long before the Internet. Internet-driven remote learning has evolved over more than two decades. Early care and education is behind in accepting the benefits and accepting the challenges of using technology as a part of the solution to workforce capacity and quality issues. Registries are on the forefront. The decisions you make about integration of e-learning in professional development are critical. Let’s figure out webinars.9
  10. 10. Webinar Basics 10
  11. 11. Webinars are different than live professional Development… For more than the obvious reasons…
  12. 12. 12
  13. 13. 13 Your registry’s process for accepting various types of online learning… Great! The process works for us, educators, and webinar providers I do not know It’s hard for all involved It works for us and for educators, and that’s fine. It is a work in progress and we want to figure it out.
  14. 14. Webinars, online meetings and webcasts Collaboration # of attendees Purpose Online Meeting Highly interactive Multi-way communication 2-20* Remote Business meetings ****** Staff , client or board meeting Webinar Limited 2- way communication 2-500 Remote presentation ****** Conference session or training Webcast 1-way communication 2-Thousands Remote broadcast of information to large audiences ***** Keynote 14
  15. 15. Trainer to Learners Synchronous (at the same time) Asynchronous (self-paced) One to one Coaching Mentoring On the job Tutoring Video conferencing Reading Researching Documenting Reflecting Experiencing Online Modules One to many Webinars Live or online classroom Keynotes Webcasts Online self-paced courses Video Books Many to many (Professional Learning Communities) Chat Video conferencing Live or online discussions Live or online study groups Bulletin boards Online groups Where do webinars fit in professional development 15
  16. 16. 16 A single webinar can have many purposes It may look like PD, but is it really?
  17. 17. Source Example Primary Purposes Associations and organizations Zero To Three, NAEYC, Get Ready to Read… Prof dev- Topical Advocacy, Member info Marketing Product Vendors/Publishers Hatch, Frog Street, Teaching Strategies… Marketing Prof Dev- Topical Product Demonstrations Higher Education Walden, Rassmusen Attracting new students Prof Dev- Topical Webinar Providers EdNet (Prek-College) (MDR) Marketing for sponsors Email list sales to vendors Prof Dev- topical Early Childhood Investigations Capacity building PD Prof Dev- topical Marketing for sponsors Types of webinars 17
  18. 18. Everyone who plays a role in webinars impacts quality, accessibility, accountability, and outcomes 18 PresenterHostOrganizer Also information creators Registrant Information consumers Attendee Recording viewer Information creators Dream Funder
  19. 19. The structure for quality, accessibility, accountability, and outcomes 19 Supervisors Registry Licensing State The learner Presenter Content provider
  20. 20. Potential 20
  21. 21. Anyone with a computer + Internet or a mobile device can participate. Powerful capacity building potential The obvious! Webinars reach people around the world who might otherwise never be able to connect 21
  22. 22. 22 When implemented well… webinars can almost replicate conference workshops or classroom learning. Otherwise… like keynote addresses, videos, podcasts or lectures.
  23. 23. Can be implemented independently or or in groups 23
  24. 24. Despite challenges, small group and personal interactivity is possible with online meetings and webinars
  25. 25. 25 • webcams • hand-raising • screen sharing • drawing tools • handouts • polls • Questions • back channel- chat • show apps and websites The presenter and learners engage through
  26. 26. The producer or host can do more to engage: •Send out links to participants • Respond to comments • Add tidbits of information • Act as a color commentator • Troubleshoot •Take over in case of failure
  27. 27. 27 Online meetings and video conferencing… can replicate small classroom or one-on-one learning experiences, like: •Coaching •Mentoring •Remediation
  28. 28. Chat log from a webinar 28
  29. 29. Challenges 29
  30. 30. 30 • Finding training • Compliance with registries • Quality and variety of the content • Ensuring attendance & participation • Issuing certificates to qualified attendees Challenges for teachers
  31. 31. Challenges for Producers/Hosts/Sponsors 31 • Presenter’s qualifications • Compliance with registries • Quality and variety of the content • Ensuring attendance & participation • Issuing certificates to qualified attendees
  32. 32. Challenges for Presenters 32 • Quality of the content • Personal interaction & engagement • Gauging interest & understanding
  33. 33. 33 • Planning training for individuals and groups • Finding qualified PD for individuals and groups • Ensuring attendance & participation • Compliance: licensing requirements • Application of learning Challenges for Administrators/Directors
  34. 34. 34 • webinar “sponsoring” organizations are credible • presenters are credible and qualified • teachers’ attendance Challenges for Registries: Ensuring:
  35. 35. Overcoming challenges 35
  36. 36. Myth: When learners attend webinars, there’s no accountability for attendance and participation. Fact: The data collected before and during webinars offers great potential. 36
  37. 37. 37 The value of data collect from registrants and attendees in webinars is often overlooked
  38. 38. 38 Registration form- Pre-session data
  39. 39. Attendee activity at a glance 39 In-session, real time meta-data: Group interest and attendance
  40. 40. • Track attentiveness • Control mics • Send personal messages • Dismiss and block 40 In-session individual participant activity
  41. 41. Interactivity: Backchannel 41 Respond to questions here.
  42. 42. Reference materials offered to attendees 42 In-session extensions: Handouts
  43. 43. Excerpt of in-session and post-session data collected from attendees 43 Interest rating factors: (R) Registration Data -Percent of completed optional questions (P) Polling- Percent of answered poll Qs (Q) Q&A/Chat ([The number of times an attendee initiated dialogue] (A) Attentiveness- % of time the slide Viewer is the primary window on the attendee's screen (S) Survey- % of completed survey questions - (L) Attendance Length
  44. 44. Actual attendance data 44~70% of absentees return to watch the recording
  45. 45. Audience activities 45 Start Set point Waiting to begin
  46. 46. 46 The dreaded “Fly-by” PD effect
  47. 47. The Healthy Professional Development Diet approach can mitigate “fly-by” On the job 35% Coaching 15%Peer 5% Face to Face 20% Webinars 10% Self-paced 10% Conferences 2% Reading/research 3% 47 ©Copyright, Fran Simon, 2017
  48. 48. 48 Edgar Dale
  49. 49. 49 Blended strategies
  50. 50. 50 Asynchronous offline and online Reading, researching, video, virtual self-paced + Practical application in the program or classroom Face-to-face Formal training Online meetings Small group coaching follow up An example: Blended strategies in action Webinar Orientation
  51. 51. 51 It’s all about balance.
  52. 52. Producing Webinars seems 52 It takes a lot to produce, promote, host, and manage certificates and follow up.
  53. 53. And… there is nothing easy about weaving webinars into registry processes 53
  54. 54. Think 54 Your insights, too!
  55. 55. 55Fran Simon | Fran.Simon@EngageStrat.com Early Childhood Investigations Webinars ECEwebinars.com Early Childhood Investigations Consultant Directory ECEexperts.com Engagement Strategies EngageStrat.com

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