Ken Krogue, Founder, President and Chief Strategy Officer for InsideSales.com, delivered the keynote address at the RootsTech 2016 Innovator Summit on February 3, 2016, in Salt Lake City, Utah. This slide deck includes his words of wisdom for entrepreneurs, innovators, and business leaders on how to move from a start up to a Unicorn.

1. From Startup to Unicorn
Ken Krogue, Founder, President, & Chief Strategy Officer – InsideSales.com
© 2015 by Intellectual Reserve, Inc. All rights reserved.

2. BACKGROUND

3. COMPANY

4. #1 IN SOCIAL CURRENCY… WHY?
SALESPEOPLE ARE
ONLY PAID ON
RESULTS…

5. +
THINGS LEARNED ALONG THE WAY…

6. INNOVATION
Applying what works in
other worlds in yours…

7. GO SELL
SOMETHING…

8. KEEP A FRESH
PERSPECTIVE
http://bit.ly/OrangeCord

9. FIND WHAT
WORKS, THEN
FOCUS, FOCUS,
FOCUS
http://bit.ly/LearnFromTrees

10. KNOW WHAT YOU
REALLY SELL
WHAT RESULT DO YOU DELIVER?

11. PROVIDE CRAZY
VALUE

12. DIVERT A RIVER… DON’T DIG A WELL

13. SWIM WITH THE SHARKS

14. DOES ONE PERSON MATTER?
Cyber warriors - Forbes The 2500 rule

15. EVEN A SINGLE COMMENT MATTERS…
http://bit.ly/CurrencyDigitalMedia http://bit.ly/DeathOfSEOForbes

16. http://bit.ly/lrmstudy
RESEARCH MARKETING…
http://bit.ly/ShortLifeLeads

17. ONLY RAISE MONEY
WHEN YOU DON’T
NEED IT
FORCE YOURSELF TO EXECUTE,
OPERATE, AND SERVE THE
CUSTOMER

18. FIND INVESTORS WHO INVEST IN YOU

19. MANAGE
BY THE
NUMBERS
PREDICTIVE
ANALYTICS
& BIG DATA

20. Moneyball Trailer
n https://youtu.be/AiAHlZVgXjk

21. OAKLAND’S PAYROLL
http://www.sportingcharts.com

22. OAKLAND’S WINS
http://www.sportingcharts.com

23. DIGITAL MEDIA
RULES…

24. 15X
HIGH GROWTH COMPANIES

25. Platforms
HIGH GROWTH MEDIA

26. CONTENT + DISTRIBUTION
Results Matter…

28. GIVE BACK
ALONG THE WAY
SALESFORCE FOUNDATION 1/1/1
INSIDESALES.COM DO GOOD FOUNDATION 1/1/1

29. +
WHY I LOVE FAMILY HISTORY AND
SOCIAL MEDIA

30. FAMILY REUNIONS EVERY DAY!

31. FAMILY FACEBOOK
EVENTS

33. WORKING ON THE KROGUE LINE FOR 2 YEARS…

34. MY CUZ WAS 2 BLOCKS AWAY!

35. +
WHAT WOULD I DO IF I WERE YOU?

36. THINGS TO WATCH…
APPS CONVERGING
TO PLATFORMS
FROM GROWTH TO
PROFITABILITY
RESULTS FOCUS
WEARABLE
TECH…LIFE
MANAGEMENT
PREDICTIVE
ANALYTICS
DNA-DISCOVERIES

37. TELL YOUR OWN STORY…
THE BOY SCOUT BLOG – 130,000 THE VOICE OF SCOUTING – 270,000

38. MOBILIZE YOUR PEOPLE…
1. CORE
2. Coach
3. Curator
4. Creator
5. Collaborator
6. Consultant
http://bit.ly/socialcert

39. Social Media
Advisory Board
Social Media Certification Program

40. GENEALOGY
MERIT BADGE
(ONLINE COURSE)

41. JOINS US AND THE SCOUTS SATURDAY!