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Search Like a Pro: Sources and Strategies for Conducting Effective Research

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Tips and techniques to cut through information overload and find better-quality information faster.

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Search Like a Pro: Sources and Strategies for Conducting Effective Research

  1. 1. www.fsoresearch.ca Search Like a Pro: Sources and Strategies for Conducting Effective Research CICBV Webinar - Nov. 30, 2016
  2. 2. www.fsoresearch.cawww.fsoresearch.ca Hello! I’m Marjan Farahbaksh FSO Research & Information marjan@fsoresearch.ca 647-504-4540
  3. 3. www.fsoresearch.cawww.fsoresearch.ca What do you do when you can’t find the information you’re looking for on Google? WHY don’t you find what you need on Google?
  4. 4. www.fsoresearch.cawww.fsoresearch.ca THE THREE SINS OF SEARCH Limiting the search to Google as the only search engine Assuming the information can be found through Google Not using Google effectively
  5. 5. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY1
  6. 6. www.fsoresearch.cawww.fsoresearch.ca Source: Google Inside Search, “How Search Works” https://www.google.com/insidesearch/howsearchworks/thestory/index.html
  7. 7. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Change your settings on Google.ca
  8. 8. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Change your settings of Google.ca ◦ Change the number of results per page
  9. 9. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Change your settings on Google's "My Activity" site; delete your history and turn it off More on searching and browsing privately: https://support.google.com/websearch/answer/4540094
  10. 10. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Develop your search strategy ◦ Brainstorm for keywords, synonyms, and alternative terms ◦ Create search query by grouping keywords and concepts ◦ Execute search and analyze results ◦ Modify query and repeat
  11. 11. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Brainstorm for keywords, synonyms, and alternative terms ◦ Industry forecasts for electric cars Cars Forecast Vehicles Trend Automobiles Outlook
  12. 12. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Use synonyms and alternative terms
  13. 13. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Create search query by grouping keywords and concepts ◦ (electric cars OR electric vehicles OR electric automobiles) (trends OR forecast OR outlook)
  14. 14. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Execute search and analyze results using the CRAAP test ◦ Currency: The timeliness of the information ◦ Relevance: The importance of the information for your needs ◦ Authority: The source of the information ◦ Accuracy: The reliability, truthfulness, and correctness of the content, and ◦ Purpose: The reason the information exists Source: http://libguides.library.ncat.edu/content.php?pid=53820&sid=394505
  15. 15. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Rinse and repeat ◦ Search is iterative ◦ New information and sources lead to modifications and additional searches
  16. 16. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Terms and their order matter
  17. 17. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Terms and their order matter
  18. 18. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Use Boolean operators ◦ Exact phrase - “electric cars” (also works with single words to force Google to search for the exact word) ◦ OR - “electric cars” OR “electric vehicles” OR “electric automobiles” ◦ Exclude terms with minus sign - “electric vehicles” -bicycles -bikes
  19. 19. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Use Google’s advanced search operators ◦ Filetype: command will limit results to a specific document type “marketability discount” OR “discount for lack of marketability” filetype:ppt OR filetype:pptx ◦ Intitle: command will limit results to webpages and documents that have your term in the title intitle:“marketability discount” OR intitle:“discount for lack of marketability” ◦ Site: command will limit results to a specific site or domain type (electric cars OR electric vehicles OR electric automobiles) (forecast OR trend OR outlook) site:.org
  20. 20. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Use Google’s limiters ◦ Date limiter
  21. 21. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Use the Wayback Machine for point-in- time captures ◦ To pull up all archived pages for a site: https://web.archive.org/web/*/http: //www.SITENAME.EXT/*
  22. 22. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Use Google’s limiters ◦ Country limiter
  23. 23. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Pay attention to Images
  24. 24. www.fsoresearch.cawww.fsoresearch.ca USE GOOGLE EFFECTIVELY Combine them! ◦ Use Google’s Advanced Search screen
  25. 25. www.fsoresearch.cawww.fsoresearch.ca USE OTHER SEARCH ENGINES2
  26. 26. www.fsoresearch.cawww.fsoresearch.ca USE OTHER SEARCH ENGINES Google vs. Bing: “electric vehicles” “industry trends”
  27. 27. www.fsoresearch.ca USE OTHER SEARCH ENGINES Bing ◦ Second-most popular search engine ◦ More consumer- oriented than Google ◦ Advanced search operators Yandex ◦ Russian search engine ◦ Excellent advanced commands ◦ Advanced search operators ◦ Advanced search screen DuckDuckGo ◦ Completely anonymous searching ◦ Uses Bing and other indexes ◦ Advanced search operators
  28. 28. www.fsoresearch.ca Million Short ◦ Removes the most popular sites ◦ Uses Bing’s index ◦ Excellent for long-tail, niche searches USE OTHER SEARCH ENGINES
  29. 29. www.fsoresearch.ca Zanran ◦ “Google for data” ◦ Identifies data-rich tables, graphs, charts, etc. ◦ Provides additional options for narrowing down the search USE OTHER SEARCH ENGINES
  30. 30. www.fsoresearch.cawww.fsoresearch.ca USE OTHER SEARCH ENGINES Look out for Authority
  31. 31. www.fsoresearch.cawww.fsoresearch.ca USE THE “HIDDEN WEB” AND PREMIUM DATABASES 3
  32. 32. www.fsoresearch.cawww.fsoresearch.ca USE THE “HIDDEN WEB” ◦ Not indexed by search engines ◦ Estimated to be 500x larger than the surface web ◦ Includes catalogues, databases, government records, premium resources, etc.
  33. 33. www.fsoresearch.cawww.fsoresearch.ca USE THE “HIDDEN WEB” Look out for Authority Find the front page ◦ Combine search terms with database OR dataset to find links to searchable resources ◦ Combine search terms with resources OR portal OR “online tool” to find further links ◦ Look for industry associations or trade journals
  34. 34. www.fsoresearch.cawww.fsoresearch.ca USE THE “HIDDEN WEB” Look out for Authority Look out for Authority
  35. 35. www.fsoresearch.ca Millie ◦ Good source of industry news for a number of industries ◦ Customizable dashboards and advanced search capabilities USE THE “HIDDEN WEB”
  36. 36. www.fsoresearch.cawww.fsoresearch.ca USE PREMIUM DATABASES Look out for Authority Lower-cost or pay-as-you-go options ◦ BVResources ◦ Alacra Premium • Over 150 databases (including transactions databases, industry reports, analyst reports, etc.) • Per-per-view pricing model
  37. 37. www.fsoresearch.cawww.fsoresearch.ca USE A PROFESSIONAL
  38. 38. www.fsoresearch.cawww.fsoresearch.ca USE A PROFESSIONAL Look out for Authority Use the experts ◦ Your firm’s librarians/research specialists ◦ AIIP (Association of Independent Information Professionals) - “Knowledge Delivered”
  39. 39. www.fsoresearch.cawww.fsoresearch.ca Thanks! ANY QUESTIONS? marjan@fsoresearch.ca 647-504-4540 www.fsoresearch.ca

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