Social Summit: Time Management


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Who has time for all those social networks? Nobody. But your business could benefit from using the right social networks with clear goals in mind.

Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.

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  • Create a community you are comfortable with
  • Social Summit: Time Management

    1. 1. Time Management and Social Media<br />Social Summit 2010<br />
    2. 2. 7 Social Media Myths <br />Debunked<br />If I am on onesocial network, I’ve got to be on all of them<br />Social networks are for kids<br />Social networks are for uploading videos of your kids<br />Social media takes too much time<br />Social media is a waste of money<br />Social media isn’t trackable<br />Social media won’t help my business make money<br />
    3. 3. If I am on one social network,I’ve got to be on all of them<br />Social media, just like traditional media, doesn’t require your participation in every area. <br />Create as big or small of a community as your are comfortable with.<br />
    4. 4. Social networks are for kids<br />The average social network user is 37 years old.<br /> source:Pingdom)<br />
    5. 5. Social media is for people to upload videos of their kids<br />YouTube is the 2nd largest search engine behind Google…who happens to own them.<br />
    6. 6. Social media takes too much time<br />Your mileage may vary but roughly 1 hour a day or 5 hours a week can maintain an effective social media presence for a small business.<br />
    7. 7. Social media is a waste of money<br />Facebook, Twitter, LinkedIn and YouTube – four of the top social networking sites – are all free for businesses and individuals.<br />
    8. 8. Social media isn’t trackable<br />There are more than 20 different social-media tracking tools for Facebook, Twitter and other online-media sites. <br />
    9. 9. Social media won’t help my business make money<br />Dell has made more than $1 million in the past 6 months utilizing Twitter.<br />
    10. 10.
    11. 11. Process and Protocol<br />In order to successfully run a social media campaign you have to have a process in place. Process will increase accountability, effectiveness and efficiency.<br />
    12. 12. Schedule<br />How much time will you spend on a Daily weekly and monthly basis and how will you allocate those hours? <br />
    13. 13. Facebook Sample Schedule<br />Daily <br />Update Status related information<br />Comment on Wall postings<br />Add links to recent articles or stories about the hospital<br /> <br />Weekly<br />Message Facebook Fans with programming and events<br />Add news stories/press to Facebook wall<br />Add relevant Facebook fan pages to your Favorites <br />Assign duties<br />Monthly<br />Develop talking points to utilize on Facebook for upcoming month<br />Create photo albums of past events, employee profiles, etc…<br /> <br />
    14. 14. Twitter Sample Schedule<br />Daily<br />Respond to direct Tweets <br />Review search columns and join conversation where appropriate<br />Respond to search Tweets referring to relevant content<br />Weekly<br />Find and follow 10 new people <br />Research competitors on Twitter for examples of best practices<br />Identify 5-10 opportunities to RT<br />Identify 5-10 opportunities to respond to other Tweets<br />Analyze links<br />Assign tasks<br />Monthly<br />Review website traffic<br />Review Twitter Analytics<br />Review trending keywords<br />
    15. 15. Schedule<br />
    16. 16. Tools<br />Having the right protocol and tools in play will help you achieve a successful and well-managed social media campaign.<br />Here are some tools we use and recommend…<br />
    17. 17. Your Inbox<br />Set a reminder everyday to check or update your social networks and set your social networks to update you through your Inbox.<br />
    18. 18. Your Phone<br />About 1-in-3 adults now have phones with apps on them so use them! Your phone will save you time when access social networks on the go.<br />
    19. 19. Your Team<br />There is no greater tool in your tool-kit than the team you work with.<br />Encourage them to embrace online networks, include it their e-mail signatures, write blog posts, etc…<br />
    20. 20. CoTweet<br />CoTweet is a Twitter application that<br />helps to organize your twitter stream,<br />messages and friends. <br />
    21. 21. Selective Tweets<br />Selective Tweets is a Facebook application that allows you to update Facebook directly from Twitter, cutting out an extra step and saving time.<br />
    22. 22.<br /> is a free URL-shortener which provides you with the opportunity to shorten links and track them through social media.<br />
    23. 23. FSC Interactive<br />1943 Sophie Wright Place<br />New Orleans, LA 70130<br />t. 504.894.8011<br />f. 504.894.8012<br /><br />www.facebook/<br />@fscnola<br />