Social Summit: Local Search


Published on

Potential customers are searching for your products and services in your own backyard - are you there for them to find? The importance of local listings to being found.

Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.

Published in: Business
1 Comment
  • Salt Lake City magazine in 2010 celebrated its 20th year covering Utah news, fashion, people and food. The state's only bi-monthly glossy publication, Salt Lake City magazine both print and online has garnered numerous industry awards for editorial, design and sales. We specialize in Salt Lake City dining, Salt Lake City restaurants, park city dining, and Utah dining in general. Feel free to visit us at
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social Summit: Local Search

  1. 1. Local Search Claim Your Business to Own Your Presence Online Social Summit 2010
  2. 2. It All Begins with a Search…
  3. 3. Dig Deeper
  4. 4. Business Cannot Live on Google Alone
  5. 5. Yahoo Locals Yahoo! Local helps you find the things you need in your neighborhood and beyond. It gives you the names and phone numbers of local services and businesses, and also shows you information related to them. For instance, you'll get the name and address of your local deli, the time it opens, whether it accepts Visa, and maybe even how helpful the wait staff is.
  6. 6. DMOZ - Also known as the Open Directory Project. Search for categories where you would want to be listed, or search a competitor. This will allow you to select and submit to the categories that are specific to your industry. Multiple listings can be requested, but are done individually. This is edited by volunteer editors for each of the categories. Highly valued by Google.
  7. 7. YELP Yelp - To get into Yelp, you have to create a regular member account. Then you click on write review and search for a business name that is not there. You are then given the option to add the business. You already know that asking friends is the best way to find restaurants, dentists, hairstylists, and anything local. Yelp does not monitor or edit the comments or reviews made by its members.
  8. 8. Merchant Circle Merchant Circle - Allows businesses to claim their existing listing and provide more detail, or create a free listing if none exist. Opportunities for other businesses on MC have the ability to contact your business through the backend, as you have the same capability. This can be used to make connections with those who offer a complimentary service to yours
  9. 9. New Orleans • WWL TV - • WAFB - • - • Stay Local - • Louisiana Weekly - • Gambit Classifieds- • StayLocal – Real estate • FindMyRoof - • Zillow - • ApartmentRatings - • - • - • - • - Geographic and Industry Specific Listing Opportunities
  10. 10. Travel Sites • TripAdvisor - • Budget Travel - Food • Chowhound - • Restaurant Report - • Restaurants & Institutions - • UrbanSpoon – Services • Angie's List – • Craigslist – www.craigslist.comg Review Sites • Best on the Web - • Tipd - Geographic and Industry Specific Listing Opportunities
  11. 11. Where Else Could I Already Be? • General Directory Sites • Review Sites • Industry Sites • Membership Organizations
  12. 12. Other Online Opportunities