Social Summit: Linked In

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It's all about connections in business. Use the power of LInkedIn to build relationships with new prospects while also strengthening existing ones.

Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.

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  • Be creative while including terms you want people to find you for.
  • Be creative while including terms you want people to find you for.
  • Network Statistics. One intro away from 32K professionals
  • Social Summit: Linked In

    1. 1. On October 14th, LinkedIn surpassed 50 million users.<br /> It took 16 months to reach it’s first million and <br />12 days to reach the last million.<br />
    2. 2. The Ultimate Business Networking Event<br />Who Do You Know?<br />Who Do THEY Know?<br />Who Are You Trying to Reach?<br />How Do You Expand Your Network?<br />How Do You Set Yourself Apart?<br />
    3. 3. By the Numbers<br /><ul><li> 45 million users /profiles
    4. 4. Average of 1.5 million US visits per month
    5. 5. 80% of companies using LinkedIn as a primary tool to find employees</li></li></ul><li>By the Numbers<br />Average age: 41<br />Average household Income: $100K+<br />College Grads: 80%<br />Business Decision Makers: 50% <br />
    6. 6. First, Let’s Talk About Me<br />COMPLETE your Profile…<br /><ul><li> Add Your Picture
    7. 7. Include ALL job history
    8. 8. Ask For and Make Recommendations
    9. 9. Optimize EVERYTHING
    10. 10. Job Titles
    11. 11. Updates
    12. 12. Summary</li></li></ul><li>First, Let’s Talk About Me<br />Be Creative and Optimize EVERYTHING<br /><ul><li> Job Titles
    13. 13. Updates
    14. 14. Summary</li></li></ul><li>LinkedIn Who Do They Know?<br />
    15. 15. LinkedIn Who Do They Know?<br />- Always personalize requests!<br />- Include an introduction and why you would like to connect<br />- Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST<br />
    16. 16. Expand Your Network<br />- Look to your existing contacts<br />- Ask them for the intro<br />
    17. 17. Expand Your Network<br />Join Groups & Organizations<br />Some are open and others require invitation<br />Seek Professional Organizations <br />Seek with Potential Customers<br />
    18. 18. Set Yourself Apart<br />Questions and Answers<br />- Search open questions <br />- Offer your expert opinion<br /><ul><li> Don’t know the answer, share it with someone who might</li></li></ul><li>Set Yourself Apart<br />Recommendations<br /><ul><li> Give to receive…. recommend former coworkers, employers and employees</li></ul>- Ask them to reciprocate<br />- Not so glowing, you can hide it<br />
    19. 19. Updates Keep You Connected<br />
    20. 20. Questions?<br />FSC Interactive<br />4122 Magazine Street<br />New Orleans, LA 70115<br />t. 504.894.8011<br />f. 504.894.8012<br />www.fscinteractive.com<br />@fscnola<br />

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