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Social Media: Getting Your Feet Wet


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A basic primer on online marketing, with explanations of the different fields, tools, and tutorials on how to start getting social.

FSC Interactive is and online marketing firm in New Orleans that specializes in Social Media, SEO and Paid Search.

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Social Media: Getting Your Feet Wet

  2. 2. Online Alphabet Soup
  3. 3. Online Search Engine Optimization Keywords Content Links Site Architecture Findability
  4. 4. Online Social Media Optimization Goals Monitoring Adjusting Growing Tools
  5. 5. Online Social Media Marketing Customer Service Listening Conversation Interaction Promotion
  6. 6. Online Search Engine Marketing Keywords Targeted Crafted Message Immediate Results Facebook Google AdWords Linked In
  7. 7. Listen
  8. 8. Listen Google Alerts
  9. 9. Listen Social Mention
  10. 10. Listen Google Insights
  11. 11. Listen Quantcast
  12. 12. Let’s Get Social… Cocktail Party Etiquette <ul><ul><li>1. Don’t talk all about yourself </li></ul></ul><ul><ul><li>2. Find the people who interest you </li></ul></ul><ul><ul><li>3. Try to add value to the conversation </li></ul></ul><ul><ul><li>4. Follow up with your new friends </li></ul></ul>
  13. 13. Let’s Get Social… It’s as easy as 1,2,3 <ul><li>1. Build Your Profile </li></ul><ul><li>2. Build Your Network </li></ul><ul><li>3. Build Your Reputation </li></ul>
  14. 14. Basics Building Blocks <ul><li>C ommunity development and support </li></ul><ul><li>Instant updates, feedback and discussions </li></ul>
  15. 15. In the realm of search engines, Yahoo ( ) provides the most loyal visitors at 15%, followed by Google ( ) and Bing ( ) with around 12% each.
  16. 16. Facebook Stats
  17. 17. Facebook Build Your Profile <ul><li>Sign up for appropriate account type: </li></ul><ul><ul><li>Profile - Individual person </li></ul></ul><ul><ul><li>Page - Business, brand, sports team </li></ul></ul><ul><ul><li>Group - Association or Club </li></ul></ul>Or Page? <
  18. 18. Facebook Profile or Page?
  19. 19. Facebook Page or Group?
  20. 21. What are you doing? <ul><li>In 140 characters </li></ul>
  21. 22. Twitter Stats
  22. 23. Speaking the language <ul><li>RT @andyknola I love #McGhee alum! </li></ul>
  23. 24. Replies <ul><li>@ denotes a tweet sent to another Twitter user. </li></ul><ul><li>@xtofer @sloane See you in the park. </li></ul>
  24. 25. Retweet <ul><li>Like forwarding a message in e-mail. </li></ul><ul><li>Grows exponentially </li></ul><ul><li>Makes people feel good </li></ul><ul><li>RT @adeletiblier Need 100 signatures. Sign here: Pls RT! </li></ul>
  25. 26. Direct Message <ul><li>DM is a private message that you can only send to those who follow you. </li></ul><ul><li>D Adeletiblier Here’s my e-mail address </li></ul>
  26. 27. Hashtag <ul><li># makes a term into a keyword that is searchable </li></ul><ul><li>@tiffanystarnes is speaking in tongues at #twtno101 </li></ul>
  27. 28. Twitter Management Sample Applications
  28. 29. <ul><li>RT @andyknola I love #McGhee alum! </li></ul>Better?
  29. 30. Social Local
  30. 31. Social Sharing
  31. 32. Social Sharing
  32. 33. Analyze Measure and Value <ul><li>As important as learning the tools and using them correctly is making sure you are reaching those initial goals and learning how to track the performance of your outreach. </li></ul><ul><ul><li>Popularity and Engagement </li></ul></ul><ul><ul><li>Performance of Message </li></ul></ul><ul><ul><li>Behavior of Audience </li></ul></ul>
  33. 34. Analyze Popularity
  34. 35. Analyze <ul><ul><li>Google Analytics is a free tool that provides an easy to use application showing the breakdown of traffic behavior to your website – how visitors found your site and what they do when they get there. </li></ul></ul><ul><ul><li>You can track all online sources including referring sites, paid search terms, email blasts, paid banners and more. </li></ul></ul>
  35. 36. Analyze
  36. 37. Analyze Performance/ Tracking
  37. 38. Analyze Tracking and Budurl both allow you to have an account and track multiple URLs. is the default for most Twitter applications. Google is not yet widely available, but keep an eye on it…
  38. 39. Analyze Messaging <ul><li>Which message works best? </li></ul><ul><li>Optimize </li></ul><ul><li>Adjust Strategy </li></ul><ul><li>Test Again </li></ul>
  39. 40. Analyze Search Engines
  40. 41. Questions? <ul><li>FSC Interactive </li></ul><ul><li>4122 Magazine Street </li></ul><ul><li>New Orleans, LA 70115 </li></ul><ul><li>t. 504.894.8011 </li></ul><ul><li>f. 504.894.8012 </li></ul><ul><li> </li></ul><ul><li>@fscnola </li></ul>