Using Photos to Optimize Social Media


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Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.

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Using Photos to Optimize Social Media

  1. 1. Photos for Fundraising How non-profits can use images in social media 2/21/2013 Page1
  2. 2. FSC Interactive • Online and Interactive Marketing Agency • Specialize in Social Media Strategy, Paid Search Campaigns and SEO • Focus in Hospitality and Tourism Page2
  3. 3. Tiffany Starnes • Vice President of FSC Interactive • PR professional turned online addict • NOLA native with tours on both coasts • Mom to Reily Danger Page3
  4. 4. Page4
  5. 5. Reasons to use social media • • • • • Page5 Build Awareness for your cause Amass an army to help your cause Recruit volunteers Blow your own horn Raise money!!
  6. 6. Why should I post images? Page6
  7. 7. We would like to ask for your support… Page7
  8. 8. Page8
  9. 9. What should I post? Page9
  10. 10. Photos • • • • • Events Faculty Testimonials Quotes Get Creative! P a g e 10
  11. 11. P a g e 11
  12. 12. Infographics • • • • • Industry or cause related Statistics Company successes Who, What When and Why Talking points Service areas P a g e 12
  13. 13. P a g e 13
  14. 14. Where should I post? P a g e 14
  15. 15. P a g e 15
  16. 16. Pinterest What: An online pinboard. Users search, share and collect images creating a virtual scrapbook. Why: 13 Million Users well-educated, those with higher income, and women are particularly likely to use the site Each image is an opportunity to link to you website. It’s easy to re-pin, making it a quick way to gain exposure and grow your community How: Decide on Board themes Make sure that you can regularly upload photos to your website P a g e 16
  17. 17. P a g e 17
  18. 18. Instagram What: A mobile photo sharing application Why: 90M Monthly Active Users, 40M Photos Per Day And 8500 Likes Per Second Doesn’t require or expect professional quality and filters help New web presence offer greater exposure Searchable hashtags allow for easy discovery How: Download the app to your phone Connect to Facebook and Twitter Aim, Shoot, Filter and post! P a g e 18
  19. 19. Instagram P a g e 19
  20. 20. Twitter What: 140 character microblogging platform Why: Highly adopted and fast growing Heavily used by national influencers and press Hashtags for search can uncover great new profiles Instagram photos no longer show in Twitter apps How: Download the app to your phone Be mindful of character length: Photos count for 20 characters Live Tweet from events and include hashtags Tag people in your photos for greater reach P a g e 20
  21. 21. Twitter P a g e 21
  22. 22. Facebook Well, duh, Tiffany! P a g e 22
  23. 23. Use Your Cover Photo And Your Icons! P a g e 23
  24. 24. Highlight Photos P a g e 24
  25. 25. How can you put this to use… Any ideas? P a g e 25
  26. 26. Questions? P a g e 26