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Building Value Through Content “Getting Big Results with Quick Wins”               Thomas Martino    Director of Marketing...
Background• Live Nation Entertainment: VIP Online Marketing• InternMatch: Director of Marketing   • Employee #1   • Grew o...
Identifying The Quick Wins What content should we create?                   @TheTmartino tmartino12@gmail.com
Asking the Right Questions   • What’s valuable for users?   • What content experience will users love?   • What’s the orga...
Quick Win Strategy     1      Keyword Research     2      Build Relevant Content     3      Repeatable Process            ...
Step #1: Keyword Research            @TheTmartino tmartino12@gmail.com
The Low Competition OpportunityTerm:             Computer Science InternshipsLocal Searches:   6,600 (broad match)Competit...
Step #2: Build Relevant Content               @TheTmartino tmartino12@gmail.com
Relevant Content ResultsTerm:             Computer Science InternshipsLocal Searches:   6,600 (broad match)Competition:   ...
Step #3: Repeatable Process              @TheTmartino tmartino12@gmail.com
The Big Wins• Authority builds• Progressively moves towards high competition  keywords• Little wins in aggregate are the b...
Thanks!         Thomas Martino          @TheTmartino      tmartino12@gmail.com                @TheTmartino tmartino12@gmai...
T.martino foun dconf preso
T.martino foun dconf preso
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T.martino foun dconf preso

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T.martino foun dconf preso

  1. 1. Building Value Through Content “Getting Big Results with Quick Wins” Thomas Martino Director of Marketing @ InternMatch @TheTmartino tmartino12@gmail.com
  2. 2. Background• Live Nation Entertainment: VIP Online Marketing• InternMatch: Director of Marketing • Employee #1 • Grew organic unique visitors from 26,000 to 600,000 per month @TheTmartino tmartino12@gmail.com
  3. 3. Identifying The Quick Wins What content should we create? @TheTmartino tmartino12@gmail.com
  4. 4. Asking the Right Questions • What’s valuable for users? • What content experience will users love? • What’s the organic opportunity? @TheTmartino tmartino12@gmail.com
  5. 5. Quick Win Strategy 1 Keyword Research 2 Build Relevant Content 3 Repeatable Process @TheTmartino tmartino12@gmail.com
  6. 6. Step #1: Keyword Research @TheTmartino tmartino12@gmail.com
  7. 7. The Low Competition OpportunityTerm: Computer Science InternshipsLocal Searches: 6,600 (broad match)Competition: Low Google Trends Nov. 2011 May 2012 @TheTmartino tmartino12@gmail.com
  8. 8. Step #2: Build Relevant Content @TheTmartino tmartino12@gmail.com
  9. 9. Relevant Content ResultsTerm: Computer Science InternshipsLocal Searches: 6,600 (broad match)Competition: Low 3,686 Visits 600 Visits 514% @TheTmartino tmartino12@gmail.com
  10. 10. Step #3: Repeatable Process @TheTmartino tmartino12@gmail.com
  11. 11. The Big Wins• Authority builds• Progressively moves towards high competition keywords• Little wins in aggregate are the big win @TheTmartino tmartino12@gmail.com
  12. 12. Thanks! Thomas Martino @TheTmartino tmartino12@gmail.com @TheTmartino tmartino12@gmail.com

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