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• Communicating FOREST EUROPE (FE_communication_ELM_Feb-2014.pdf)

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Presentation made for the FOREST EUROPE Expert Level Meeting that took place in Valladolid, Spain, on 4-5 February 2014.

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• Communicating FOREST EUROPE (FE_communication_ELM_Feb-2014.pdf)

  1. 1. Communicating FOREST EUROPE 2013 overview, 2014 proposals
  2. 2. Communicating FOREST EUROPE: 2013 review Main results: • FOREST EUROPE website • FOREST EUROPE social networks: • Facebook official page • Twitter official account • Youtube official channel • Show off your forest video and photo contest
  3. 3. FOREST EUROPE website Up-to-date information: • News / newsletters • Events • Publications • Integrated social media Main results: • 39.892 visits (+324,61% 2013 vs. 2012)
  4. 4. FOREST EUROPE website
  5. 5. FOREST EUROPE Facebook official page Main results: • Content production: • 269 posts published (+327,0% 2013 vs. 2012) • Interaction: • 7.067 likes + comments + shares (+1.740,4% 2013 vs. 2012) • Community: • 1.017 fans (+398,5% 2013 vs. 2012) • Visibility: • 692.802 visits + scope (+578,2% 2013 vs. 2012)
  6. 6. FOREST EUROPE Facebook official page
  7. 7. FOREST EUROPE Facebook official page
  8. 8. FOREST EUROPE Twitter official account Main results: • Content production: • 1.074 tweets sent (+133% 2013 vs. 2012) • Interaction: • 1.083 mentions + clicks (+111,5% 2013 vs. 2012) • Community: • 539 followers (+52,3% 2013 vs. 2012) • Visibility: • 572 retweets (+164,8% 2013 vs. 2012)
  9. 9. FOREST EUROPE Twitter official account
  10. 10. FOREST EUROPE Youtube official channel Main results: • 7.821 views (+276,2% 2013 vs. 2012) • 17 subscribers (+112,5% 2013 vs. 2012) • Video most viewed: Photo and Video Contest (5.638 views)
  11. 11. FOREST EUROPE Youtube official channel
  12. 12. Show off your forest video and photo contest Main results: • • • • 2.11o participants (contestants + voters) 316 contestants, from 39 countries 810 photographs 19 videos
  13. 13. Show off your forest website Main results: • 146.602 page views • More than 600 external references to the contest website
  14. 14. Communicating FOREST EUROPE: 2014 proposals 2014 work and new proposals: • Continuation of the on-going work • FE website further improvement • Social networks further improvement • Development of new communication materials • New edition of the Show off your forests contest
  15. 15. Communication strategy 2014 2014 new proposals: • FE website further improvement New contents, updated information • Social networks further improvement Specific feeds to specific target groups • Development of new communication materials Infographics • New edition of the Show off your forests contest “Your forest, your story”; photo/ video contest for mobile devices
  16. 16. Communicating FOREST EUROPE 2013 overview, 2014 proposals

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