Data Mining & Social Network AnalysisEric Robson
Introduction• What is Data Mining?• How is it relevant to the mobile world?• What can be discovered?• Techniques and technologies used: – Matrix and Network Theory – Semantic Analysis – Statistical Analysis – Predictive Analytics – Visualisation
TSSG & 3CS R&D• Service Reporting – Data Warehousing: ETL, Star Schema;• Service Analytics – Predictive Analytics: Classification, Clustering, Frequent Pattern Mining• Service Recommendation – Passive Collaborative Filtering
A Case Study of our Industry Engagement• Using Social Network Analysis in the Criminal Intelligence Domain – Internal Intelligence • Land Registry • Ports Authority • Revenue • Court Transcripts – Open Source Intelligence (OSINT) • Newspapers • Internet Forums • Social Networking Websites• Uncover people and relationships previously unknown to the authorities.• S.N.A. techniques to discover social patterns in criminal organisations.
TSSG & 3CS’s Near-Term R&D• National – PADIE • Large scale Data Warehousing project for processing Data – Content Recommender • Content recommendation based on semantic analysis of reviews.• European – Societies • Community Smart Spaces. – SNAP • Professional services social network. Dynamic relationships created based on semantic analysis of current situation.
TSSG and 3CS Long-Term R&D Roadmap• Volume of Data increasing – ROI for data storage is increasing.• Structured Data Vs Unstructured – Marketing – Identifying Key Product Influencers• Context Enabled Services – Mobile based services – Location, Time, presence• Data Privacy – Laws governing data privacy becoming increasingly strict – Public knowledge and understanding of privacy issues becoming more apparent.
Industry Predictions for 2014• Internet searching to be replaced by personal social networks.• Changes to data protection and ownership laws. – Empowering people to manage their own data.• Changes to privacy laws and expectations will completely change Social Networking Websites. – Privacy laws as a competitive weapon?
ContactEric RobsonKnowledge Discovery and DatabasesTSSG, Waterford Institute of Technologyerobson@tssg.orghttp://ie.linkedin.com/in/erobson+353 51 302960 (w)