6. FOMS _Data Mining_ Analysis_ Eric Robson

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6. FOMS _Data Mining_ Analysis_ Eric Robson

  1. 1. Data Mining & Social Network AnalysisEric Robson
  2. 2. Introduction• What is Data Mining?• How is it relevant to the mobile world?• What can be discovered?• Techniques and technologies used: – Matrix and Network Theory – Semantic Analysis – Statistical Analysis – Predictive Analytics – Visualisation
  3. 3. TSSG & 3CS R&D• Service Reporting – Data Warehousing: ETL, Star Schema;• Service Analytics – Predictive Analytics: Classification, Clustering, Frequent Pattern Mining• Service Recommendation – Passive Collaborative Filtering
  4. 4. A Case Study of our Industry Engagement• Using Social Network Analysis in the Criminal Intelligence Domain – Internal Intelligence • Land Registry • Ports Authority • Revenue • Court Transcripts – Open Source Intelligence (OSINT) • Newspapers • Internet Forums • Social Networking Websites• Uncover people and relationships previously unknown to the authorities.• S.N.A. techniques to discover social patterns in criminal organisations.
  5. 5. TSSG & 3CS’s Near-Term R&D• National – PADIE • Large scale Data Warehousing project for processing Data – Content Recommender • Content recommendation based on semantic analysis of reviews.• European – Societies • Community Smart Spaces. – SNAP • Professional services social network. Dynamic relationships created based on semantic analysis of current situation.
  6. 6. TSSG and 3CS Long-Term R&D Roadmap• Volume of Data increasing – ROI for data storage is increasing.• Structured Data Vs Unstructured – Marketing – Identifying Key Product Influencers• Context Enabled Services – Mobile based services – Location, Time, presence• Data Privacy – Laws governing data privacy becoming increasingly strict – Public knowledge and understanding of privacy issues becoming more apparent.
  7. 7. Industry Predictions for 2014• Internet searching to be replaced by personal social networks.• Changes to data protection and ownership laws. – Empowering people to manage their own data.• Changes to privacy laws and expectations will completely change Social Networking Websites. – Privacy laws as a competitive weapon?
  8. 8. ContactEric RobsonKnowledge Discovery and DatabasesTSSG, Waterford Institute of Technologyerobson@tssg.orghttp://ie.linkedin.com/in/erobson+353 51 302960 (w)

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