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Digital strategy

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Lecture in digital strategy given at Ichec Brussels management school in March 2017

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Digital strategy

  1. 1. Jacques Folon www.folon.com Partner Edge Consulting Professeur ICHEC Maître de conférences Université de Liège Professeur invité Université Saint Louis (BXL) Université de Lorraine ESC Rennes School of Business DIGITAL STRATEGY
  2. 2. Table of content 1.Strategy (reminder) 2.Context 3.Resistance to change 4.Definition of digital strategy 5.Implementation 6.Conclusion
  3. 3. 1/ STRATEGY (REMINDER)
  4. 4. THE VISION IS ESSENTIAL IN THIS ERA OF TRANSFORMATION
  5. 5. 2. CONTEXT OF DIGITAL TRANSFORMATION
  6. 6. COMPETITION CHANGED
  7. 7. SOCIAL MEDIA = DISRUPTION
  8. 8. INFORMATION SEARCH DISRUPTION
  9. 9. SMARPHONE DISRUPTION
  10. 10. ICT DISRUPTION
  11. 11. TELEWORKING
  12. 12. DIFFERENTIATION
  13. 13. 3.RESISTANCE TO CHANGE
  14. 14. 4.DEFINITION OF DIGITAL STRATEGY
  15. 15. 5/ IMPLEMENTATION
  16. 16. DIGITAL STRATEGY IS TRANSVERSAL
  17. 17. CONCLUSION
  18. 18. sources & references Bud Caddell: https://fr.slideshare.net/bud_caddell/digital-strategy-101-24081694/20- DIGITAL_STRATEGY_101_FIRST_EDITION Bart de Waele : https://fr.slideshare.net/netlash/strategyfordummies/2-Strategy_for_dummiesA_potential_framework John Bennet: https://fr.slideshare.net/JohnBennett21/how-to-develop-a-digital-strategy-28196566?qid=0e644f3b-aac3-408b- a326-23b646118b8c&v=&b=&from_search=1 DUVAL UNION: https://fr.slideshare.net/duvalunionconsulting/managing-your-digital-transformation ALTIMETER : https://fr.slideshare.net/charleneli/top-digital-transformation-trends-and-priorities- for-2016/5-5Technology_Maturity2005_20152010_2020Social_Cloud EARLEY Information: https://fr.slideshare.net/Earley/building-a-digital-transformation-roadmap ALTIMETER: https://fr.slideshare.net/Altimeter/slides-digital-transformation-with-brian-solis/ 6-8CATALYSTSDigital_Transformation SANTOKU : https://fr.slideshare.net/SantokuPartners/70-digital-transformation-statistics?next_slideshow=3 James MacLennan https://fr.slideshare.net/jpmacl/the-five-components-of-a-great-digital-strategy?qid=d8bd8fd3-2642-4eec- bcfa-1d5b0a69d4ee&v=&b=&from_search=3 Jean-Philippe Timsit https://fr.slideshare.net/jeanphilippetimsit/the-art-of-digital-strategy-for-executives?qid=1acec216- a432-466c-b242-1cf4d1003de9&v=&b=&from_search=15 Jenny Williams : https://fr.slideshare.net/jennyatideagarden/perpetual-leadershift-final?qid=1acec216-a432-466c- b242-1cf4d1003de9&v=&b=&from_search=18 Bill Ratner : https://fr.slideshare.net/brattner/philly-techweek2014-digitalstrategy?qid=1acec216-a432-466c- b242-1cf4d1003de9&v=&b=&from_search=22

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