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Final marketing project


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Final marketing project

  1. 1. Interscope Records Marisa Finkelstein, Krystal Metcalf, Rebecca Nesi, Isabelle Redman, and Michaela Weglinski
  2. 2. Background and History <ul><li>Originally three labels under Universal Music: Interscope, A&M, and Geffen </li></ul><ul><li>Founded in 1990 by Jimmy Iovine under Time Warner, working closely with Death Row Records </li></ul><ul><li>Hip-Hop and Rock centered Many genres after merger </li></ul>
  3. 3. Budget <ul><li>Major Label/SAMPLE BUDGET </li></ul><ul><li>(Known Artist) </li></ul><ul><li>Expected Goal... 500,000+ Units </li></ul><ul><li>Retail Price: $16.99 </li></ul><ul><li>Wholesale Price: $7.99 </li></ul><ul><li>Potential Revenue: $3.995 million </li></ul><ul><li>Fixed Costs: </li></ul><ul><li>Studio $500,000 </li></ul><ul><li>Advertising/ $1,000,000 </li></ul><ul><li>Promotion </li></ul><ul><li>Manufacturing/ $500,000 </li></ul><ul><li>Packaging ($1/CD) </li></ul><ul><li>Total Fixed $2,000,000 </li></ul><ul><li>Artist Advance: $1,000,000 </li></ul><ul><ul><ul><li>___________ </li></ul></ul></ul><ul><ul><ul><li>$3,000,000 </li></ul></ul></ul><ul><li>Potential Profit: $995,000 * </li></ul><ul><li>* assuming no budget overruns </li></ul><ul><li>What if... 1 million in sales </li></ul><ul><li>Wholesale Price: $7.99 </li></ul><ul><li>Potential Revenue: $7.99 million </li></ul><ul><li>Fixed Costs: $2,000,000 </li></ul><ul><li>Artist: $1,000,000 ** </li></ul><ul><li>** excluding profit participation </li></ul><ul><li>Potential Profit: $4,990,000 </li></ul>
  4. 4. MTV <ul><li>MTV gets back to the music, for one day they play only Interscope artist’s music videos </li></ul><ul><li>We have major artists, like Lady Gaga, make a playlist of their favorite videos and have those playing sporadically. </li></ul><ul><li>Throughout some of the videos, secret codes come up and they can be used for free downloads or discounts on merchandise </li></ul>
  5. 5. Improving the Website <ul><li>More organized </li></ul><ul><li>Visually appealing </li></ul><ul><li>Easily accessible </li></ul><ul><li>More detailed information </li></ul><ul><li>Building an online fan community </li></ul>
  6. 10. Fan Community <ul><li>Describe possible benefits of joining: </li></ul><ul><li>Follow RSS feeds and artist blogs </li></ul><ul><li>Select artists of interest – receive email, Facebook, Twitter updates </li></ul><ul><li>Concert updates, promotional materials (merchandise, album releases, tour information) </li></ul>
  7. 11. Twitter <ul><li>Live Interviews using </li></ul><ul><li>Interaction between artists and fans </li></ul><ul><li>Interaction between artists under Interscope </li></ul><ul><li>Free Swag </li></ul><ul><li>Promoted Tweets </li></ul>
  8. 12. Tweeterview <ul><li>Open up to the Twitterverse: Users must follow and tweet question to @Interscope </li></ul><ul><li>Either first and/or best 20 will be chosen and asked to artist live. </li></ul><ul><li>Length of questions: 140 -Your twitter name=available characters </li></ul><ul><li>Users chosen will receive free autographed copy of latest album </li></ul>
  9. 13. Q1: Who is your inspiration? Lady GaGa answers here
  10. 14. <ul><li>More interactive </li></ul><ul><li>Provide links to Myspace music page </li></ul><ul><li>Constantly update information on group page </li></ul><ul><li>Promote changes on website </li></ul><ul><li>Remind people to register on to become part of their music community </li></ul><ul><li>Advertise tweeterviews through statuses </li></ul>Interscope Records