Paul Carder, Founder & Managing Director at The Occupiers Journal

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Paul Carder, Founder & Managing Director at The Occupiers Journal spoke at the FM & Property Event 2011

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Paul Carder, Founder & Managing Director at The Occupiers Journal

  1. 1. How to get ahead with LinkedInand social mediaPaul Carder19thOctober 2011http://www.fmandpropertyevent.compaul.carder@occupiersjournal.com
  2. 2. 19 October 2011 2Occupiers Journal Limited (OJL)I meet witha lot ofpeople!& research& writing& online....5,000+ connections on LinkedInLinkedIn group manager15,000+ direct access via groupsGroups:Facilities Management ProfessionalsInternational (14k members+)- largest FM group; even IFMA!Occupiers Journal:End User only (c.550 end users)Open Group (1,250+; 10 subs)Linkedin: http://uk.linkedin.com/in/paulcarder
  3. 3. Contents1. Social media ‘explosion’ / ease of use 42. LinkedIn 6– Building Your Profile– Groups– Example: Occupiers Journal – Global Network– Network Statistics– Group Management1. Twitter 21– Connecting LinkedIn and Twitter1. Blogs (e.g., Wordpress) 232. YouTube 2419 October 2011 3Occupiers Journal Limited (OJL)Slide
  4. 4. Social Media....explosion!19 October 2011 4Occupiers Journal Limited (OJL)
  5. 5. Social Media....ease of use!19 October 2011 5Occupiers Journal Limited (OJL)
  6. 6. 120 million professionals use....19 October 2011 6Occupiers Journal Limited (OJL)
  7. 7. 19 October 2011 7Occupiers Journal Limited (OJL)5,000+ connections on LinkedInLinkedIn group manager15,000+ direct access via groupsGroups:Facilities Management ProfessionalsInternational (14k members+)- largest FM group; even IFMA!Occupiers Journal:End User only (c.550 end users)Open Group (1,250+; 10 subs)Linkedin: http://uk.linkedin.com/in/paulcarder
  8. 8. 19 October 2011 8Occupiers Journal Limited (OJL)LinkedIn: Building Your ProfileStep 1Step 2 Asks you for your email contactsStep 3 Asks you to confirm your email address Easy!!
  9. 9. 19 October 2011 9Occupiers Journal Limited (OJL)LinkedIn: Building Your ProfileStep 4Already, you can link to other social media
  10. 10. 19 October 2011 10Occupiers Journal Limited (OJL)LinkedIn: Building Your ProfileChoose “Basic” – unless you’re in Sales?FREE !!
  11. 11. 19 October 2011 11Occupiers Journal Limited (OJL)LinkedIn: Building Your ProfileStep 5Done!!
  12. 12. 19 October 2011 12Occupiers Journal Limited (OJL)LinkedIn: Building Your Profile
  13. 13. 19 October 2011 13Occupiers Journal Limited (OJL)LinkedIn: Groups368871565514092138061205898798927461145133740365535853500224622002121185112531024802562140
  14. 14. 19 October 2011 14Occupiers Journal Limited (OJL)LinkedIn: Occupiers Journal – Global Network (occupiers/end-users only)563 members18 subgroupsBlog:(Wordpress)
  15. 15. 19 October 2011 15Occupiers Journal Limited (OJL)LinkedIn: Occupiers Journal – Global Network (occupiers/end-users only)Subgroups
  16. 16. 19 October 2011 16Occupiers Journal Limited (OJL)LinkedIn: Network StatisticsAv. 243 connectionsin our industry?
  17. 17. 19 October 2011 17Occupiers Journal Limited (OJL)LinkedIn: Network Statistics
  18. 18. 19 October 2011 18Occupiers Journal Limited (OJL)LinkedIn: Group Management (Submission Queue)
  19. 19. 19 October 2011 19Occupiers Journal Limited (OJL)LinkedIn: Group Management (Participants)
  20. 20. 19 October 2011 20Occupiers Journal Limited (OJL)LinkedIn: Group Management (Appointing ‘Managers’/ ‘Moderators’)
  21. 21. 19 October 2011 21Occupiers Journal Limited (OJL)Twitter: Link only your most important Linkedin Updates onto Twitter
  22. 22. 19 October 2011 22Occupiers Journal Limited (OJL)Twitter: Use #in to send only your most important Tweets to Linkedin#inSends your Tweet toyour Linkedin UpdateYou can do it fromyour PDA/i-Phoneetc….easy!
  23. 23. 19 October 2011 23Occupiers Journal Limited (OJL)Wordpress : spread the ‘word’ via Twitter & LinkedIn
  24. 24. 19 October 2011 24Occupiers Journal Limited (OJL)Use it! : great media for smartphones & tablets
  25. 25. 19 October 2011 25Occupiers Journal Limited (OJL)Edward de Bono discusses wealthy Greek thinkers (history!)
  26. 26. Thankyou!Paul CarderLinkedIn http://www.linkedin.com/in/paulcarderBlog (wordpress)http://occupiersjournal.wordpress.com/Twitter http://twitter.com/occupiersemail paul.carder@occupiersjournal.comoccupiers@ntlworld.comTel: +44(0)7970 406477Skype: paul.carder.ukUnwired http://www.unwired.eu.com/WorkTech TV http://www.unwired.eu.com/tv.php19 October 2011 26Occupiers Journal Limited (OJL)

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