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DROM Clients - Armani, Issey Miyake,


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Armani, Issey Miyake,

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DROM Clients - Armani, Issey Miyake,

  1. 1. SEPTEMBER 09COMING next NEW WINS drom Air«From Acqua di Parma to Cartier» «Happy hour men» by Gin Tonic trendIN THE«Yves Saint Laurent»«Giorgio Armani» FASHION«Issey Miyake» Winter 2009 / 2010«Prada»«Nina Ricci»«Lolita Lempicka»«Guerlain»
  2. 2. COMING next HOUSE : Shiseido GROUP : Shiseido group FRAGRANCE : «Zen for men» LAUNCH DATE : September 2009 HOUSE : Acqua di Parma GROUP : LVMH Group FRAGRANCE : «Magnolia Nobile» LAUNCH DATE : September 2009 HOUSE : Cartier GROUP : Richmont Group FRAGRANCE : «Les Heures du Parfum» LAUNCH DATE : 2009 HOUSE : L’Artisan Parfumeur GROUP : Fox Paine & Co FRAGRANCE : «Havana Vanille» LAUNCH DATE : 2009
  3. 3. IN THE Air HOUSE : Yves Saint Laurent G R O U P : L’ O r é a l F R A G R A N C E : « Pa r i s i e n n e » L A U N C H DAT E : S e p t e m b e r 2 0 0 9CONCEPT :L ive and Love not a second to lose ! Here is the portrait of a Parisian imagined by Yves Saint Laurent perfumes, fronted by Kate Moss (she OLFACTIVE FAMILY :was not born in Paris, but Paris has adopted her) who - Floral, Fruity, Powdery,is incredibly free, to think and to act. MuskyParisienne is a floral woody with powdery and mus-ky accents. Top notes opening on a vinyl accord, aninescapable reference to gloss, nail varnish and thehigh-heels of the true Parisian.The floral heart plunges us into damask rose andpowdery violet. The darker base notes are envelopedin patchouli, vetiver and musk.The crumpled bottle-look carry our imagination to thepink sheets that this Parisian has just left.
  4. 4. IN THE Air HOUSE: Giorgio Armani G R O U P: L’ O r é a l FRAGRANCE: «Idole d’Armani» L A U N C H DAT E : A u g u s t 2 0 0 9 B OT T L E D E S I G N E R : G i o r g i o A r m a n iCONCEPT :T his latest perfume by Armani pays tribute to women who have inspired the Creator of the brand. Top notes open on the fresh andfruity accents of davana and bitter orange. Theheart is essentially floral with a note of rose wa-ter. The Idole signature is determined by saffron,styrax and patchouli at the bottom give it an all-together sophisticated touch. OLFACTIVE FAMILY : - Floral, Fruity, Green, Chypre.
  5. 5. IN THE Air OLFACTIVE FAMILY : - Citrus , Green, Floral. H O U S E : I s s e y M i y a ke G R O U P: Beauté Prestige International F R A G R A N C E : « A S c e n t b y I s s e y M i y a ke » L A U N C H DAT E : S e p t e m b e r 2 0 0 9 B OT T L E D E S I G N E R : Arik LevyCONCEPT :A fragrance inspired by nature. The major cha- racter of A scent is the use of green tonalities. Galbanum is present from the beginning, andenvelopes itself in crispy hyacinth and verbana to re-veal a floral note of jasmine in the heart. The mi-nimalist-like bottle was created by the designer ArikLevy, and represents a chunk of glass carved from theblock. The differences in bottle-size are marked notby height but by the thickness of the bottles. A scent,plays the alternative luxury card.
  6. 6. IN THE Air H O U S E : Pr a d a G R O U P: Puig Beauty & Fashion Group F R A G R A N C E : « L’ E a u A m b r é e » L A U N C H DAT E : S e p t e m b e r 2 0 0 9 B OT T L E D E S I G N E R : Fabien BaronCONCEPT :P romises a fresher and more modern interpretation of Prada Amber. Ope- ning notes of lemon mingling withheart notes of may rose, and dry-down no-tes of amber, patchouli, vanilla and oppo- OLFACTIVE FAMILY :ponax. The bottle is the same as the first - Woody, Ambery, Floral,one but done in gradated shades of grey Citrus.and black. The box is white-pebble in co-lour, recalling Prada leather goods. Thepress campaign was shot by Steve Meisel.
  7. 7. IN THE Air HOUSE: Nina Ricci G R O U P: Pu i g B e a u t y & Fa s h i o n G r o u p FRAGRANCE: «Ricci Ricci» L A U N C H DAT E : S e p t e m b e r 2 0 0 9 B OT T L E D E S I G N E R : N i n a R i c c i s t u d i oCONCEPT :T his new eau de parfum wraps itself OLFACTIVE FAMILY : in a floral bouquet (centifolia, tube- - Floriental, Fruity, Woody. rose, and moonflower in the heart).Top notes are sparkling thanks to berga-mot and rhubarb zest. Base notes featuresandalwood and cedar wood. The faceof Ricci Ricci is Jessica Stam, a bold andglamorous cat woman. The bottle recallsthe ribbon concept – a key element in theRicci collections – deep pink in colour.
  8. 8. IN THE Air H O U S E : L o l i t a L e m p i c ka G R O U P: Pa c i f i c C r e a t i o n Pa r f u m s FRAGRANCE: «Si Lolita» L A U N C H DAT E : J u l y 2 0 0 9 B OT T L E D E S I G N E R : M i c h e l C h a r r i e rCONCEPT :A four-leaved clover-shaped bottle created by Michel Charrier, an ultra-feminine and fun packaging make up the latest eau de toiletteSi Lolita. Catherine Dauphin - perfumes director ofthe brand, wanted to marry the feminine and mas-culine through floral notes - wild sweet pea, helio- OLFACTIVE FAMILY :trope, wallflower - and spiciness – elemi, pink pep- - Floriental, Spicy, Fruitypercorns – at the heart of Si Lolita. The perfume Citrus.opens on top notes of fresh piquant bergamot, whi-le the base notes rest on amber and tonka bean.The visual is signed by Christian Moser, and showsa young woman in an artist’s studio in Montmartre,giving it an all-together Parisian air.
  9. 9. IN THE Air HOUSE: Guerlain G R O U P: LV M H G r o u p FRAGRANCE: «Idylle» L A U N C H DAT E : S e p t e m b e r 2 0 0 9 B OT T L E D E S I G N E R : O r a - Ï t oCONCEPT : OLFACTIVE FAMILY :T he rose, so often present in the perfumes of - Chypre, Floral Rose, the Guerlain house, stars again in this new Green, Musky. Idylle perfume of chypre facets, a rose witha fruity signature enveloped in a mist of musk.Nora Arnezeder incarnates Idylle, captured by thephotographer Paolo Reversi. The film interpretesthe myth of Zeus et of Danaé, Idylle comes in abottle designed by Ora Ïto, a futuristic designer,suggesting the soft curves of a woman’s body anda drop of golden rain.
  10. 10. NEW WINS drom OLFACTIVE FAMILY : H O U S E : G i n To n i c - Fougère, Citrus, Green, G R O U P: M a u r e r & W i r t z Marine, Woody. FRAGRANCE: «Happy Hour men» L A U N C H DAT E : J u l y 2 0 0 9CONCEPT :T PERFUMER: he twin fragrance Gin Tonic happy hour are just like the gin tonic fashion line : trendy ! - PARIS Gin Tonic happy hour men is based on aharmony of sicilian mandarin, juicy lime and icedmint leaves with a lacing of refreshing caipirinha– a sparkling, fruity experience!The Gin Tonic happy hour bottle is designed tolook like a long drink glass, with a cool closureclamp on top. The lively sparkling spots crisp blue– as well as the matching uptake tube designedto look like a drinking straw – add fresh, zestyaccents.Gin Tonic happy hour – it´s time to be happy ! Alexandra
  11. 11. FASHION trend Top trendy materials... Lacquered leather Chiffons & lace Total velvet Tweeded whoolWINTER FASHION TRENDS 2009 / 2010 Yves Saint Laurent Marc Jacobs Balenciaga Givenchy Stella Mc Cartney Gianfranco Ferré Desquared Balmain Balmain Armani Ungaro MaloDandy women 80’s style Chicissime Bad girlCostume or three-piece suit, Dresses and jackets with shoul- Anti-bling bling, elegance and Gray jeans, studded flat / highwomen look masculine and deli- der pads, leather tulip skirts, luxury, the true french chic boots, rangers spirit, perfectover an androgynous elegance. flashy accessories and very short revisited in 2009. jackets, big silver-chain nec- t-shirts, the 80’s are back... klaces, mittens... the rock’n chic spirit is trendy this winter.This winter fashion colours are BLACK and... 1/ Studded bag (Sonia Rykiel). 2 / Thigh boots (Marc Jacobs). 3/ Very high heels (Gucci). 4/ Studded boots (Louboutin). 5/ Padded bag with hans chain (Lanvin).Dark Blue Iron Bronze Electric Purple Red Flame Warm Olive Pastel Nude MUST HAVE