Local SEO is increasingly becoming an important tool in marketing for local businesses. Local search engine optimization is extremely important for SMEs with a defined service area,
because we live in a world where more and more "mobile" is being sought.
W H Y I T I S I M P O R T A N T F O R
Y O U R C O M P A N Y
6 LOCAL SEO TIPS TO START IMMEDIATELY
5 Add your location to titles and meta descriptions.
Do not forget to mention the location of your company in the meta-text of your page. This
is the short descriptive text that you find under the title of your page in the search results.
1. Claim your Google My Business page. Google wants to show the most relevant
results for each for a local search. Companies with complete and correct information
are found better with the right search queries. Fill in your profile as completely as
possible. Through Google My Business you can fill in where you are located, what you
sell and what your opening hours are.
Search engine optimization is
important for every company
that wants to attract online
customers. Local search
engine optimization is
extremely important for SMEs
with a defined service area,
because we live in a world
where more and more
"mobile" is being sought.
Local search engine
optimization is very
mobile devices and
product and/or a
service in a particular
place, city or region
2. Ask your customers for reviews.
Ask customers to leave reviews on your
website, your Google My Business page or
Facebook. Reviews not only help build trust.
Google also uses them as a ranking factor for
your position in local search results. Because
people find reviews important, they are also
3. Relevant links on local pages.
Are there local business directories that you
are not yet on? Think for example of sites of
municipalities, of local business associations
or of companies that provide additional
services. Links from relevant local pages to
your website are good for your local SEO
4. Optimize the texts on your website.�
It is smart to mention on certain pages of your website
where you offer your services. Combine this with the
specific service or product you deliver. Do you have, for
example, a Spanish tapas restaurant? Mention on your
homepage that you are 'the tastiest Spanish tapas
restaurant in Estepona'. Beware: do not exaggerate. A
few location notifications per page are sufficient.
�Of consumers rely
on the internet to
find a local business
B E F O U N D ! C O N T A C T F M L T O D A Y �
6 Add Google Maps to your website.
The 'about us' or contact page on your website is a good place
to do this. A map on your website is important for two reasons:
It makes it easy for visitors to find your company.
You create a link between your company website
and your physical address. That is another way in
which Google links your location to your company.