Greg Trujillo and Carolyn Capern of CT-Social.com talk about Twitter cards and how they can be used for greater engagement. Presented at the 2015 FLBlogCon.com

1. TWITTER CARDS
TO DRIVE
ENGAGEMENT
PRESENTED BY
GREG TRUJILLO & CAROLYN CAPERN
Tweet Along: @CTSocializer | #FLBlogCon

2. What is a
Twitter Card?
allows website owners to
attach rich photos, videos
and media experience to
tweets that drive traffic
to your website

3. How Do Twitter Cards Help
Generate Engagement?
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ADDED VISIBILITY
MULTIMEDIA OPPORTUNITIES
E-COMMERCE BENEFITS

4. Types of Twitter Cards
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APP CARD

5. Types of Twitter Cards
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PLAYER CARD

6. Types of Twitter Cards
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SUMMARY CARD

7. Types of Twitter Cards
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LARGE PHOTO
SUMMARY CARD

8. Types of Twitter Cards
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PHOTO CARD

9. Types of Twitter Cards
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GALLERY CARD

10. How Could I Use Twitter Cards?
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11. SO HOW DO I
SET UP A TWITTER CARD?

12. For Blogger, Tumblr, or Another CMS…
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13. For Self-Hosted WordPress…
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14. #FLBlogCon
Twitter Card Validator
http://cards-dev.twitter.com/validator

15. 64%increase in URL clicks when using Website Cards
(Source: Three)
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16. Website or Lead Generation Cards
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17. #FLBlogCon

18. ANALYTICS
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INFLUENCER
MONITORING

19. ANALYTICS
#FLBlogCon
PERFORMANCE
BENCHMARKS

20. ANALYTICS
#FLBlogCon
MOST-CLICKED
TWEETS

21. KEY TAKEAWAYS
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22. #1
Use multiple types of Twitter Cards to better
display your different types of content.
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23. #2
Implement Twitter Cards using WordPress
plugins or via code if you use Tumblr, Medium,
Blogger, or another CMS.
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24. #3
Twitter Cards can help to increase your
content’s visibility – and paid ads can give them
an extra boost.
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25. QUESTIONS?
GREG TRUJILLO & CAROLYN CAPERN
plus.google.com/+CTSocial | @CTSocializer
www.ct-social.com
projects@ct-social.com
#FLBlogCon