The 8th annual Florida Blogger & Social Media Conference Presented by Your Southern Ford Dealers (aka #FLBlogCon) is on Saturday, September 29th at Full Sail University. More info: http://floridablogcon.com

1. FLORIDA BLOGGER &
SOCIAL MEDIA CONFERENCE
PRESENTED BY YOUR
SOUTHERN FORD DEALERS
2018

2. IT’S THE YEAR OF THE CREATOR
And We’re Celebrating You!
Bloggers are not just writing long form posts
with the occasional photo anymore. Bloggers
have evolved into the ultimate content
creators: writing, taking and manipulating
photographs, directing and starring in videos
ranging from product reviews and red carpet
premiers to full-blown talk shows.
Bloggers are radio show hosts, podcasts
recorders, and multimedia producers utilizing
augmented reality. Some have even started
developing their own smartphone apps and
Alexa skills. For all the things bloggers now
do, our hats are off to you!
All artistic manipulations in this event guide
were created using the Photo Lab app.

3. OUR PHILOSOPHY
FLBlogCon was founded on the principles of openly sharing experiences and expertise with others.
This conference provides one day where we cast aside differences in backgrounds, blogging topics,
and competitive goals, and instead we embrace coming together in the spirit of cooperation,
helpfulness, and friendship.
We know you will honor this philosophy and focus on the great role models of professionalism set by
yourself and your fellow bloggers. Most importantly, we want all bloggers to feel welcome and
included, no matter their experience or background. Thank you for helping to make this happen!
Remember to use the hashtag #FLBlogCon when posting!

4. Preparing for the Conference

5. IMPORTANT LINKS
Online Agenda: FloridaBlogCon.com/2018-agenda
Conference Guide: Slideshare.net/FLBlogCon
We’re paperless so remember to find the agenda online!
First time attending?
Be sure to join the FLBlogCon First Timers Facebook
group. Anna-Marie Walsh will be posting important
information as well as pre-conference get together.

6. Dress
Dress is casual. This is an all day conference, so be sure to dress comfortably!
You will see attendees in jeans and t-shirts as well as dresses and high heels (the fashion bloggers).
Electronics
Full Sail University is equipped to provide
us with some kicking wi-fi, so bring on your
devices! Smart phone, laptop iPad, tablet,
etc.
Bring a charger - we'll have plenty of
power strips for you to recharge!
Be sure to plan your day beforehand by
visiting our online agenda and download
your personalized schedule to your smart
phone.
Remember, we are paperless, so you want
to have a device to download conference
materials as well as to be able to view
online agenda.

7. Reminders
If you don't have a mobile device, you will want to print your agenda and bring it with you.
Parking, snacks, water and coffee, lunch, and the after party are all included.
Bring your business cards, so you can network with other bloggers, brands, and PR pros in attendance.
Prepare your elevator pitch - what is your blog about? Be sure you can describe it succinctly and
effectively to others.
Bring a smile and put your best foot forward. Remember, we are ALL there to learn from each other, no
matter our blogging experience or skill level.

8. Take a selfie next to your favorite Ford car (not while driving!)
Post the pic and tag it with #FordSelfie18
Be entered to win a Ricoh Theta 360° Camera
Post on Twitter or Instagram - or both!
Winner will be announced at the After Party
POST A #FORDSELFIE18

9. PARTICIPATE IN #FLBLOGGING4GOOD
This year’s recipient of #FLBlogging4Good is MicheLee Puppets,
a local organization. Since 1985, MicheLee Puppets has provided
entertaining and educational performances in schools. Their live
shows, videos, and educational resources address current issues
and impact thousands of children and youth by promoting respect,
responsibility, and positive choices.
1. Visit the website to find out about
MicheLee Puppets and their mission:
MicheLeePuppets.org.
2. Write a blog post, create a video or
podcast mentioning MicheLee
Puppets’ mission.
3. Post to Twitter or Instagram tagged
with #FLBlogging4Good.
4. You are then entered to win an
Amazon Echo.
Write a blog post. Do some good. Win a prize.

10. VOTE FOR YOUR FAVORITE
Nominations Open August 1st.
Bloggers can be nominated in categories
according to their main blogging niche. The
top 3 nominations will advance to final
voting.
Final Voting Opens September 1st.
Winners in each category will be announced
at the After Party. The top vote-getter will be
announced as 2018’s Creator of the Year!
2018 Sunshine Blog Awards Presented by Your Southern Ford Dealers

11. ATTEND THE PRE-PARTY
Majors Motors: 2000 North Orange Avenue, Orlando FL 32804
With over 60 rare and classic cars on display, Majors Motors (and its upstairs M Bar & Lounge) are
the perfect way to kick off to this year’s FLBlogCon Presented by Your Southern Ford Dealers!
Friday, September 28th, at Majors Motors starting at 7 pm

12. THE VENUE
Full Sail University - Take a virtual tour now!

13. PARKING
GPS: 141 Park Drive
Winter Park, FL 32792
Parking is free and there is
a reserved lot as shown.

14. LUNCH
Lunch is provided by Tijuana
Flats, a proud partner of
#FLBlogCon for 6 years now!
Consider tweeting them a thank
you for their support of bloggers
everywhere!
Thanks, @TijuanaFlats!

15. In the Ford Studio
Our “In the Ford Studio” will be back again this year. It’s your turn to
be interviewed on camera. (Dancing is NOT optional!)

16. AFTER PARTY
This year’s After Party will feature
experiences in podcasting, virtual
reality, augmented reality,
networking, drinks and more!
Plus, the winners of the Sunshine
Blog Awards Presented by Your
Southern Ford Dealers will be
announced!

17. QUICK LOOK: AGENDA
Time Management for
Busy Bloggers
Blog Business
Think Outside the
Box: Brands and
Bloggers Creating a
Beneficial
Relationship Together
Marketing/PR Social Media Content Promotions
Lights, Camera, Demo!
Staging and Lighting
for Photography
Advanced Pinterest
Tactics
Upping Your Influence
and Gaining Media
Attention
How to Present
Yourself as an
Influencer (Beginner)
Pitching to the Brands
of Your Dreams
(Intermediate)
Working with Brands
as a Serious Influencer
(Advanced)
Diversify Your
Monetization
Add Drop-shipping To
Your Blog
Utilizing Micro
Influencers in Your
Marketing
Hosting an Influencer
Event: The Power of
Social
Google Ads and
Golden Ratios
Professional
Podcasting for Brand
Messaging
Twitter Isn’t for Twits -
It Might be Your Most
Powerful Network
The Power of
YouTube, Video, and
PandaVision
Search Engine
Optimization and Why
You’re Doing It Wrong
Content for Beginners:
Templates, Calendars,
and Tricks of the Trade
Leverage the Power of
Storytelling through
Instagram
Voice Apps and the
Future of Content - It’s
Now!
How to Get Your Brand
Covered by Local and
National Media
10 Ways to Promote
Your Blog for Free
Instagram TV and How
It Changes the Game In
Promoting

18. THE SPEAKERS

19. Dennis Littley
Food and Travel Blogger
AskChefDennis.com

20. Kierra Bryant
Spiritual Health and Wellness Blogger
TheGoddessPlug.com

21. Diana Griffith
Podcaster and Business Blogger
OrlandoBossLady.com

22. Josh Elledge
Marketing and Media Influencer
UpMyInfluencer.com

23. Ashley Grant
Ghostwriter and Influencer
FamousAshleyGrant.com

24. Josh Murdock
Food and Edtech Blogger
ProfessorJosh.com

25. Nadia Vanderhoof
Communications and Marketing
Orange County, Florida

26. Meagan
Goepferich
Parenting and Education Blogger
MorethanaHomeschoolMom.com

27. Caroline Castaneda
Marketing Director
Dr. Phillips Center for the Performing Arts

28. Christie Cronan
Parent Blogger and Influencer
RaisingWhasians.com

29. Kim Vij
Education and Parent Blogger
The Educators' Spin On It

30. Laura E. Richeson, APR
Marketing and Public Relations Professional
PRFirmOrlando.com

31. Lisa Wilk
Food Blogger and Influencer
TasteCookSip.com

32. Anna-Marie Walsh
Food Blogger and Influencer
BeautyandtheBeets.com

33. Christoper Kernstock
Social Media Professional
RedLobster.com

34. Niccole Mucci
Travel, Parent, and Lifestyle Blogger
TheCreativeSAHM.com

35. John Saccheri
Video Producer and Disney Vlogger
BigFatPanda.com

36. Joscelyn Ramos
Campbell
Parent Blogger and Brand Influencer
MamiofMultiples.com

37. Bess Auer
Radio Show Host and Blogger
Smarketing.News

38. Victoria Yore
Travel Blogger and Influencer
FollowMeAway.com

39. Jenn Ross
Food Blogger and Restaurant Owner
DajenEats.com

40. Justice Mitchell
Marketing and Public Relations
MagruderLaserVision.com

41. Erica Acevado
Food Blogger and Published Author
TheCrumbyKitchen.com

42. Steve Bell
Disney, Travel, and Military Vet Blogger
MilitaryDisneyTips.com

43. Walter Phuego
Mutlimedia Producer
Studio17TV.com

44. Scott Mann
Creative Director
HighForge.com

45. Ricardo Williams
Host and Emcee
Nerd Nite Orlando

46. Whitney Gonzalez
Social Media Planning and Public Relations
CityWhit.com

47. THANK YOU SPONSORS

48. facebook.com/yoursouthernforddealers

51. Did You Miss Our DEEP DIVE?
Our 6-Month Program Into Creating Killer Content
Presented by Your Southern Ford Dealers
We did a DEEP DIVE into
creating different types of
content. 20+ webinars, 4
meetups, and tons of good
information shared!
FloridaBlogCon.com/deep-dive
#DEEPDIVE

52. Click here to see the webinars from our DEEP
DIVE into Writing.
#DEEPDIVE

53. Click here to see the webinars from our
DEEP DIVE into Photography.
#DEEPDIVE

54. FLBlogCon’s Radio Show
Mondays on WPRK 91.5 FM from 9 am - 10 am
http://smarketing.news
Click here to see the webinars from our DEEP
DIVE into Design.
#DEEPDIVE

55. Click here to see the webinars from our
DEEP DIVE into Video.
#DEEPDIVE

56. Click here to see the webinars from our
DEEP DIVE into Podcasting.
#DEEPDIVE

57. Click here to see the webinars from our
DEEP DIVE into IRL Meetups.
#DEEPDIVE

58. Write Your Book in 4 Weeks & Become a Published Expert in Your Field!
RichterPublishing.com

60. Doghead Simulations
Virtual Reality Meeting Rooms - Experience It at the After Party!

61. 5th Annual Book Festival & Author Awards
October 13th at the Coliseum in St. Pete

62. Tickets Are Still Available!
FloridaBlogCon.com
Use the discount code GUIDE18 for 10% off!
And special thanks to this year’s primary planning team:
Anna-Marie Walsh Josh Murdock Bess Auer
(Sponsorships are still available, too. Email joshlmurdock@gmail.com)