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15 mei 2014
B2B en socia...
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Agenda
Social Hub team, Eneco
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Individuele aandacht
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Social Stories - Eneco & B2B - Fedor van Herpen
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Social Stories - Eneco & B2B - Fedor van Herpen

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Tijdens Social Stories #6: B2B en social media: neemt Fedor van Herpen (Social Media Adviseur bij Eneco) je mee in de route van Eneco Zakelijk waar medewerkers, MT en directie samen business impact voor Eneco realiseren - wat nou als dat lastiger blijkt dan verwacht?

LinkedIn profiel: https://www.linkedin.com/in/fjvanherpen
Twitter: http://www.twitter.com/fjvanherpen
Website: http://www.brand-connected.com
Social Stories #6: B2B en social media: http://www.socialinc.nl/content/social-stories-6-b2b-en-social-media-26

Published in: Business
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Social Stories - Eneco & B2B - Fedor van Herpen

  1. 1. ................................................................................................. 15 mei 2014 B2B en social Business impact voor Eneco Zakelijk Fedor van Herpen - @fjvanherpen
  2. 2. ................................................................................................. ........................................................................ Introductie 2
  3. 3. Agenda Social Hub team, Eneco Business, Strategie, Leads, Twitter, Return on Investment, Management, Social Media, Campagnes, ABN Amro, Activatie, Medewerkers, Sales, rapportages, LinkedIn , Kan de bocht niet maken, Video, Social heroes, Toekomst, Plan van Aanpak, Positionering, YouTube, Social Inc, Co- creatie, Strategie, Social Hub team, Eneco Business, Strategie, Leads, Twitter, Return on Investment, Management, Social Media, Campagnes, ABN Amro, Activatie, Medewerkers, Sales, rapportages, LinkedIn , Kan de bocht niet maken, Video, Social heroes, Toekomst, Plan van Aanpak, Positionering, YouTube, Social Inc, Co- creatie, Strategie, Social Hub team, Eneco Business, Strategie, Leads, Twitter, Return on Investment, Management, Social Media, Campagnes, ABN Amro, Activatie, Medewerkers, Sales, rapportages, LinkedIn , Kan de bocht niet maken, Video, Social
  4. 4. ................................................................................................. ........................................................................ Social Media Strategie 4
  5. 5. ................................................................................................. ........................................................................ Social Hub Team 5
  6. 6. ................................................................................................. ........................................................................ VOORBEELDEN Waar komen we vandaan en waar gaan we naar toe? 6
  7. 7. 7
  8. 8. ................................................................................................. ........................................................................ Conversatie op gang brengen 8
  9. 9. ................................................................................................. ........................................................................ Training 9
  10. 10. ................................................................................................. ........................................................................ Training 10
  11. 11. ................................................................................................. ........................................................................ Als de CEO een handje helpt 11
  12. 12. ................................................................................................. ........................................................................ Kennisdeling 12
  13. 13. ................................................................................................. ........................................................................ Social Care team Zakelijk 13
  14. 14. ................................................................................................. ........................................................................14
  15. 15. ................................................................................................. ........................................................................ Ook de kleine dingen meetbaar 15
  16. 16. Individuele aandacht 16
  17. 17. ................................................................................................. ........................................................................ Interne activatie – Social heroes 17
  18. 18. ................................................................................................. ........................................................................ Klantbehoud en New Business 18
  19. 19. ................................................................................................. ........................................................................ We gaan vooruit 19
  20. 20. ................................................................................................. ........................................................................ Successen & Learnings • Kleine stappen – Quick wins: email handtekening – Persoonlijke aanwezigheid op LinkedIn is gestegen – Social advertising – “Social enthusiasts” • Grotere stappen – Social in B2B campagnes – Social care team – Social rapportages – Directie is mee: Directeur Zakelijk, enkele MT leden. • Aandachtspunten: – Alle pijlers van social strategie verdienen aandacht – Aantonen waarde aan MT en individuele medewerkers – Collega’s enthousiast krijgen om content te maken – Social nog geen onderdeel van business plannen 20

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