Business Model Innovation supported byuse of Value Models     fV l M d lArne J. Berre SINTEF, Norway, Arne.J.Berre@sintef....
Abstract A business model describes the rationale of how an organization creates                                         ...
Osterwalder: “A business             model describes the rationale of“BMI Cube”   how an organization creates,            ...
Value concepts    Value                 VALUE FLOW                           Value   Sender                               ...
Value Analysis Baseline     Value                             Entities                          Worlds     Activity       ...
Business Value definition areas                    Telecom and Informatics   6
Cloud shared Business Model canvas                   Telecom and Informatics   7
VDML (Value Delivery Modeling Language)     (in progress as OMG standard                for 2013)                        P...
VDML in context                  Telecom and Informatics   9
VDML Metamodel                 Telecom and Informatics   10
VDML – Value NetworkVDML – Business activity network                    Telecom and Informatics   11
Role of VDML in Business ModelInnovation                   Telecom and Informatics   12
Future areas Additional user communities for Business Model  Innovation and deployment, i.e. Finance, Services, … Busine...
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Business Model Innovation supported by use of Value Models
Arne J. Berre SINTEF, Norway

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5 4-arne berre

  1. 1. Business Model Innovation supported byuse of Value Models fV l M d lArne J. Berre SINTEF, Norway, Arne.J.Berre@sintef.noHenk de Man Cordys Netherlands hdman@cordys com Man, Cordys, Netherlands, hdman@cordys.comPeter Lindgren, AAU, Denmark, pel@production.aau.dkBjørn Morten Ursin-Holm, Induct, Norway, bmuh@inductsoftware.comAndrew Hinchley IC Focus, UK, ahinchley@yahoo co uk Hinchley, Focus UK ahinchley@yahoo.co.ukFInES Cluster meeting, Brussels, October 12th, 2012 Arne.J.Berre@sintef.no Telecom and Informatics 1
  2. 2. Abstract A business model describes the rationale of how an organization creates g delivers, and captures value. Business innovation for digital enterprises can thus be described and supported through an active use of value models. The NEFFICS project (www.neffics.eu) has developed both a framework for Business value models and a modeling language for the representation of value models. The modeling language is currently going through a standardisation process in OMG under the label VDML, Value Delivery Modeling Language. This language can provide an underlying representation of various business model innovation frameworks, which can be used to support business innovation for digital enterprises. It will be shown how a multi level b i l l business value f l framework can b supported th k be t d through VDML h h VDML, how business innovation can be supported through a cloud based platform, and also how VDML can relate to other innovation areas like product, process and service innovation . innovation. Foundations from NEFFICS, www.neffics.eu Telecom and Informatics 2
  3. 3. Osterwalder: “A business model describes the rationale of“BMI Cube” how an organization creates, delivers, and captures value”. Telecom and Informatics 3
  4. 4. Value concepts Value VALUE FLOW Value Sender Recipient Value capture Value distribution Value Value creation consumption Telecom and Informatics 4
  5. 5. Value Analysis Baseline Value Entities Worlds Activity People Things Real Virtual Merged Value Creation (input) Value Capture (flow) Value Distribution (flow) Value Consumption (output) Drivers Culture & Structures Regulations Technology Volatility & Social Norms ( (intra- & inter- ) Risk Knowledge Time The main scope and focus of NEFFICS analysis of value Telecom and Informatics 5
  6. 6. Business Value definition areas Telecom and Informatics 6
  7. 7. Cloud shared Business Model canvas Telecom and Informatics 7
  8. 8. VDML (Value Delivery Modeling Language) (in progress as OMG standard for 2013) Porter Value Chain Organization Value Stream Model Capability Model VDML Value Network Business REA-Resource Model Event Agent Innovation Shared Services Telecom and Informatics
  9. 9. VDML in context Telecom and Informatics 9
  10. 10. VDML Metamodel Telecom and Informatics 10
  11. 11. VDML – Value NetworkVDML – Business activity network Telecom and Informatics 11
  12. 12. Role of VDML in Business ModelInnovation Telecom and Informatics 12
  13. 13. Future areas Additional user communities for Business Model Innovation and deployment, i.e. Finance, Services, … Business model analysis Business model simulation (Monte Carlo, System Carlo Dynamics, Discrete event simulation, …..) Business collaboration infrastructure/execution  Arne.J.Berre@sintef.no @ Telecom and Informatics 13

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