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Corporate International Master's - Brochure


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CIM is a global business management program designed to reflect the challenges and complexity of the global business environment. It is a unique opportunity to acquire practical, in-depth knowledge of Emerging Markets with a slight focus on Latin America, and how they relate to the rest of the world.

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Corporate International Master's - Brochure

  2. 2. CIMWashington, D.C. • Rio de Janeiro • Shanghai • Madrid CIMWashington, D.C. • Rio de Janeiro • Shanghai • Barcelona
  3. 3. 5 8 Letter from the Program Directors 12 The Alliance • Georgetown University, McDonough School of Business • ESADE Business School • Brazilian School of Public and Business Administration of the Fundação Getulio Vargas (EBAPE/FGV) 18 Objectives 19 Participants 20 The Program 32 Learning Model • Global Learning Experience 34 Faculty 40 Global Network 41 Key Facts 44 Contact Details Contents
  4. 4. 76 CORPORATE International MASTER'S "I was impressed by the multicultural exposure CIM offers to participants. In class, we had representatives from all continents: the Americas, Europe, Africa, Asia and Oceania. The profes- sors have real life insights to exchange with the class, which makes the con- tent not only academically strong, but also transferable to our professional lives. The support and infrastructure in place is remarkable." Augusto Sales, Partner, KMPG Brazil.
  5. 5. 98 CORPORATE International MASTER'S Characterized by a distinguished core designed to provide all students with a common understanding of fundamental business theory and practice, the Corporate International Master's program provides a rigorous foundation of graduate-level business study appropriate for a top-tier program, drawing upon faculty expertise in international business and a variety of disciplines taught at all three universities: George­town University, ESADE, and EBAPE/ FGV. Participants will be awarded one degree with three accreditations of international recognition: · Executive Master's in International Business from Georgetown University, McDonough School of Business · Corporate Master of Business Administration from ESADE Business School · Mestrado Executivo em Gestão Empresarial, Stricto sensu from Fundaçao Getulio Vargas (EBAPE/FGV) Marco Tulio Zanini Program Director EBAPE/FGV Jose-Luis Guerrero Program Director Georgetown University We welcome your interest in the Corporate International Master's program. It pre- sents a unique opportunity for executives interested in the Latin American mar- ket and their relations with the rest of the world, to enhance their management and leadership skills while strengthening their ability to solve the complex problems of a highly globalized business world. We have designed the program to make the most of the expertise of three world- class schools – Georgetown’s McDonough School of Business, Brazilian School of Public and Business Admi­nistration, and ESADE Business School. Our global exper­tise and network combined with our strength in business strategy and ma- nagement, policymaking, international relations, and leadership make the pro- gram exceptional. We have built on these strengths, developing a curriculum that focuses on the concepts, techniques, tools, and subjects most relevant to the global executive who has a special interest in doing business from or with Latin America as an engine for future economic growth and prosperity. We have also created an en- vironment where you can work closely with accomplished peers, blend insights from leading academics with innovators in business and government, and apply what you learn to the everyday challenges of your organization. With sessions in Washington, D.C., Rio de Janeiro, Shanghai, and Barcelona, you will have an opportunity to learn through immersion, interaction, and networking with collea- gues and organizations in advanced and emerging economies. As you read this brochure we trust you will share our enthusiasm. If you seek an intel­lectual and professional challenge that will position you for leadership and success in the new emerging business environment, we welcome your application. Letter from the Program Directors Pedro Parada Program Director ESADE
  6. 6. 1110 CORPORATE International MASTER'S "The Corporate International Master's program represents a unique course design that combines cultural, educa- tional, and industry diversity among its participants; coupled with high per- formance faculty, excellent facilities and logistic support, the CIM program provides one of the most successful global business masters programs in the world." Vanessa Casali Lima, Controller, Coca-Cola Brazil. We have designed the program to gather the expertise of three world-class schools · Georgetown University's McDonough School of Business. · ESADE Business School. · Brazilian School of Public and Business Administration of the Fundação Getulio Vargas (EBAPE/FGV).
  7. 7. 1312 CORPORATE International MASTER'S Georgetown University McDonough School of Business Georgetown University, McDonough School of Business offers a unique edu- cational experience, enriched by its historic dedication to academic excellence and innovative principled leadership. Rooted in its Jesuit identity, Georgetown aims for the development of every individual by incorporating its ideals of open inquiry, opportunity, dignity, and high achievement. Founded in 1789, George- town is one of the ol­dest and most prestigious academic institutions in the Unit- ed States. The Alliance Robert E. McDonough School of Business Georgetown’s interdisciplinary approach to global business and global politics origi- nated with the trade and diplomacy studies programs pioneered by the School of For- eign Service in the early part of the twentieth century. At a time when business schools concentrated almost exclusively on domestic commerce, Georgetown realized that the world of business was becoming increasingly global in its reach and impact. From its beginning, Georgetown University’s McDonough School of Business has continually strengthened its innovative approach to executive education. More than a decade ago, the school introduced international residencies and integrative courses as key compo- nents of its Executive MBA programs. Today, the McDonough School of Business is known worldwide for its strengths in strategy, international business, global logistics, and finance. Georgetown's McDonough School of Business At A Glance • Ranked 5th in the U.S., Executive MBA by Financial Times. • Ranked 15th globally, Global Executive MBA, Georgetown/ESADE by Financial Times. • Ranked 12th globally, Global Executive MBA, Georgetown/ESADE by The Economist. • New building, providing state-of-the-art facilities. • Georgetown University was founded in 1789 and its business school formed in 1957. Three top Business Schools have joined forces to design an exclusive program.
  8. 8. 1514 CORPORATE International MASTER'S ESADE Business School Since its founding in 1958, ESADE has grown into a world leader in manage- ment and executive education. The school is consistently ranked as one of the top business schools in the world due to its high-quality education, its clear global perspective, and its focus on ethical principles, entrepreneurial spirit, and social responsibility. With more than 46,700 alumni worldwide, ESADE’s influ- ence extends to every corner of the business world. Of particular note are ESADE’s Entrepreneurship Center and Institute for Social Innova- tion. The Entrepreneurship Center has opened the door for many professionals to trans- form business ideas into successful new ventures. With a team of 60 lecturers and tutors, the Entrepreneurship Center helps program participants gain critical business knowl- edge, develop business plans, and master the leadership skills required to successfully shape their new enterprises. Relationships with venture capitalists, angel investors, incubators, technology parks, and governments make the center’s training both highly valuable and immediately applicable. ESADE also hosts the Institute for Social Innovation, which conducts research and establi­shes networks in corporate social responsibility, organizational ethics, and the leadership and management of NGOs. ESADE Business School At A Glance • Ranked 4th in the world, International MBA Programs by Businessweek. • Ranked 5th in the world, Custom Programs by Financial Times. • Ranked 5th in Europe, Executive Education Open Programs by Financial Times. • Ranked 15th globally, Global Executive MBA, Georgetown/ESADE by Financial Times. • Ranked 12th globally, Global Executive MBA, Georgetown/ESADE by The Economist. • First business school in Spain to hold the three most prestigious business school accred tations: AACSB, Equis, and AMBA. • Campuses in Madrid, Buenos Aires and Barcelona and a Business Development strutc- ture focused in Latam. • ESADE was founded in 1958.
  9. 9. 1716 CORPORATE International MASTER'S The faculty is regularly published in top Brazilian and international journals. EBAPE/ FGV has developed joint projects with prestigious universities around the world, pro- viding the opportunity for research collaborations, as well as students and faculty ex- changes. FGV was considered one of the top 30 think tanks in the world, according to the Global Go To Think Tanks Ranking, and the first in Brazil. FGV is ranked first in Brazil and 35th in the world in the first edition of the Alma Mater Index: Global Executives ranking - elaborated by the British magazine Times Higher Education (THE), which lists the best locations for CEO training. Fundação Getulio Vargas (EBAPE/FGV) At A Glance • Ranked among the best institutions in Brazil, according to the General Course Index (IGC in Portuguese), published by the Ministry of Education, achieving the highest score (5), among the top five schools in Rio de Janeiro. • Chosen as the best Executive Master in Administration by Você S/A Magazine. • Partnerships with leading universities across the globe. • High employability rate within top organizations in Brazil. • Winner of the Outstanding Paper Award by Emerald Literati Network Awards for Excel- lence 2011. • EBAPE/FGV was founded in 1952. Brazilian School of Public and Business Administration of the Fundação Getulio Vargas (EBAPE/FGV) The Brazilian School of Public and Business Administration, EBAPE/FGV, is known for its academic excellence and is rated one of the best educational insti- tutions in Brazil. EBAPE’s faculty is comprised of leading researchers involved in important academic research projects.
  10. 10. 18 CORPORATE International MASTER'S The Georgetown-ESADE-FGV Corporate International Master's program has been designed from the ground up. The core courses ensure participants master the fundamental business disciplines and general management skills of a tradi- tional Executive MBA. All elements of the program have been customized and integrated to give participants the concepts and capabilities they need to suc- ceed in an international economy. Core areas of focus include interpersonal dy- namics, cross-cultural communication and negotiation, contextual awareness, managerial mobility, sensitivity to emerging business paradigms, technological and managerial innovation, decision-making in times of uncertainty, and values- based leadership. The Corporate International Master's curriculum is designed for experi- enced professionals and executives of European, North American and Latin American enterprises seeking a world- class business education with a strong international perspective, and are in- terested in both expanding their activi- ties internationally and understanding the keys of success of doing business with the U.S., Latin America, Europe, and China. Objectives Participants The program mirrors the complexity of the global business environment in a number of ways: • Integrating multi-disciplinary topics within modules. • Incorporating participants’ diversity of expe­riences into classroom discus- sions. • Using integrative courses as opportuni- ties to extend and apply new skills and capabilities. • Incorporating international perspec- tives into every aspect of the program. • Capitalizing on each module location to reinforce classroom concepts with exposure to current business issues and problems in the complex, noisy, rapidly changing environment of the global business world. The Corporate International Master's pro- gram provides participants with: • In-depth knowledge of the Latin Ameri- can market and its relationship with Eu- rope, the U.S., and China. • A network of contacts with multination- al managers. • One degree with 3 international accredi- tations granted for one program from three international leading universities. • Practical market knowledge. 30% Director 5% CTO 10% President/CEO 10% Controller 10% Consultant 5% Vice President 5% Partner 20% Manager 5% Administrator General Class Profile Professional Experience Industries Represented (19) Undergraduate Areas of Study Countries of Origin, Residence or Nationality Belgium, Brazil, Colombia, Denmark, India, Peru, Puerto Rico, United Kingdom, United States, Zambia Average Work Experience: 13,5 years 200+ Employees Supervised Average Anual Salary: $92,161 Government, Business, Consulting, International Development, Insurance, Technology, Telecommunications, Education, Healthcare, Financial, Mining, Renewables, Health, Beverages and Food, Defense, Maritime, Real Estate, Automotive, Documentary and Film. Business, Social Science, Engineering, Humanities, Computer Science, Economics, Science, Law, Other. Class Size Men 70% Female 30% Average Age Average Work Experience Approx. 40 38 13,5
  11. 11. 2120 CORPORATE International MASTER'S Module 5 Georgetown University, ESADE & EBAPE/FGV Shanghai Doing Business in China: · Understanding China’s business environment: economic and social trends, regulations, local businesses. · Meetings with CEOs or visits to companies in the region. · Networking activities. Module 7 ESADE Barcelona · Leading Yourself, Others & Organizations · Leading Global Change · Corporate Responsibility & Sustainable World · Global Capstone/ Graduation · Implement Strategy Through Management Module 6 Online Tutorials Master's Thesis Presentation & Graduation Ceremony Rio de Janeiro · LEAD 2 Module 3 EBAPE/FGV Rio de Janeiro · Qualitative Research Methodology · Managing People & Organizations in a Multicultural Environment · Communication & Brand Management in Emerging Economies · Value Added Finance & Global Performance · Innovation Management in Emerging Markets Module 2 Online Tutorials · Marketing · Financial Accounting Module 1 Georgetown University Washington, D.C. · Opening Residency: Intro to Globalization · Global Environment of Business · International Business · Business Government Relations · Global Strategy · Financial Management · Quantitative Research Methodology · Introduction to Corporate Finance Module 4 Online Tutorials · LEAD 1 The intensive 12-month course of study includes four classroom modules in Washington D.C., Rio de Janeiro, Shangai, and Barcelona, alternating with three online modules that provide state-of-the-art blended learning. Coursework focuses on core business disciplines including accounting, de- cision sciences, economics, finance, management, marketing, and strategy. Classes are led by the distinguished faculty of Georgetown University, ESADE, and EBAPE/FGV. The Program
  12. 12. 2322 CORPORATE International MASTER'S Opening Residency: Intro to Glo- balization TheOpeningResidencyaimstointroducetheclass to the basic challenges and solutions of globaliza- tion and has three primary goals. The first goal is to provide the students with an overview of the program by offering short classes that cover some of the basic disciplines of business. The knowledge gained and models studied in these classes will be applied in the analysis of issues currently facing a dynamic international industry using a “live case.” The second goal of the Residency is to give stu- dents knowledge that they can immediately apply in their line of work. The goal is to provide useful insights, recognizing that the student body comes from diverse backgrounds and possesses different know­ledge and experience. The third goal is to establish learning teams that the students will use for the first few months of the program and build “esprit de corps” within each team and among all members of the class. The opening course will help break the ice and create a community amongst the faculty, staff, and students. Global Environment of Business This course examines the political economy of international business. Today, companies increas- ingly rely on nonmarket strategies to help shape the pla­ying field on which they compete. The aim of this course is to examine how these nonmarket strategies interact with the market strategies in a global economy that is strongly influenced by the “visible hand” of governments and populated with overlapping international institutions. In par- ticular, the course starts with nonmarket strategy, then turns to question how “borderless” the global economy really is, explores how World Trade Or- ganization relates to the growing number of pref- erential trade agreements like the North American Free Trade Agreement, and concludes by discuss- ing the tensions between national standards/intel- lectual property and pressures to harmonize global standards. International Business This course will introduce participants to the most important topics related to managing successfully in an international environment. The course will cover five major topics and introduce mana­gers to both core concepts and practical insights in deal- ing with global business. International Trade: What determines the patterns of exports and imports among nations. What are the gains and losses from free trade. Why some industries in a country are more export competitive than others. Foreign Di- rect Investment: How firms make the international expansion decision. The choice among exporting, licensing, foreign direct investment, and non-equity strategic alliances. How the firm’s objectives, its resources and capabilities, and the functioning of markets determine its choice of expansion. Govern- ment Policies on Trade and Investment: Why gov- ernments regulate trade and investment, and how they do it. Effects of tariffs on businesses, workers, and consumers. The multilateral regime: what the World Trade Organization does and how it does it. The globalization controversy. Economic Integra- tion: Benefits and costs of economic union and its effects on companies. Balance of Payments: What a country’s balance of payments is and what does the data mean. Problems of adjusting to imbalances in current and financial accounts; implications for firms. The arguments about fixed versus flexible ex- change rates. Business Government Relations The purpose of the course is to teach students how to analyze normative arguments about what go­ vernment and corporate policies ought to be, how to analyze positive arguments regarding claims made about the effects of government policies on business, how to understand government policy making, and how to forecast changes in government policy. Students have the opportunity to develop knowledge of political institutions, effects of differ- ing government policies on national industrial or- ganisations, and effects of business on government in the U.S. and abroad. They will be able to reflect on the appropriate role of corporations in the demo- cratic political process, and on how civic obligations should affect students in their roles as managers. Global Strategy Though firms know they must compete globally, few know how. This course, through lectures, case discussions, the review of scholarly papers, and projects, helps participants explore the challeng- es and the solutions to competing globally. The course offers insights into the creation of competi- tive advantage for countries and multinationals. We analyze companies and cross-border competi- tion in various industries that originate from vari- ous countries and regions. The course examines international business from the point of view of the multinational firm. We ad- dress issues dealing with the reasons behind FDI, and the location, mode, and timing of FDI. We track the paths taken by multinationals from different industries and regions in their attempt to internationalize. By highlighting the limitations of these historical approaches, we zero in on the concept of a truly global company and identify the specific and unique advantages of multinationality available to such a company. The next section of the course builds an under- standing of the process of globalization and the emerging patterns of conducting international business. The course discusses the tools for achieving a global competitive advantage -- the company’s organizational structure, management systems, culture, leadership, and its strategy. We also examine crossborder strategic alliances -- an increasingly important element in a multinational’s global strategy. Finally, the role of the multinational corporation in society and the ethical dilemmas faced by managers are addressed. Quantitative Research Methodology This course will introduce the participant to a se- ries of research models and paradigms to help or- ganize, hypothesize, and analyze quantitative data. Approaches such as quantitative abduction, de- duction and induction reasoning will be explained together with tools from data mining, probability, and statistics. Tools will include survey data collec- tion and questionnaires, experiments and experi- mental design, probability and sampling, finding data, and statistical analysis. Introduction to Corporate Finance This course introduces the main themes of Corpo- rate Finance: the role of financial markets, valua- tion, selecting good projects, financing the firm and risk management. Module 1 Georgetown University Washington, D.C.
  13. 13. 2524 CORPORATE International MASTER'S Marketing This course provides a managerial orientation to marketing in complex, rapidly changing, global en- vironments. The course design provides students with a working knowledge of activities involved in developing marketing programs and strategies to achieve competitive advantage. Consumer beha­ vior, competitive analysis, environmental analy- sis, market segmentation, marketing research, and o­ther conceptual and analytical tools that fa- cilitate the management of markets will be intro- duced. Major marketing decisions will be studied. The course also examines foreign markets in this same manner, introducing the tools and concepts for management of global markets. In the second part of the course, the major decisions involved in designing a marketing program will be covered, including positioning, product development, pric- ing, distribution, and promotion. The third part of the course provides an integrated strategic view of marketing, including the impact of globaliza- tion, information techno­logy, and implementation challenges. Financial Accounting The course focuses on accounting theory, generally accepted accounting principles, and the interpretation of financial statements. The course covers the basic financial statements, what information they provide, how they fit together, how transactions affect them, and revenue recognition principles. In addition, students will study accounting for inventory, property, plant and equipment, liabilities, leas- es, pensions, taxes, marketable securities, and stockholders’ equity. The course introduces an- alytical tools for assessing profitability and risk, while examining the concepts of quality of earn- ings and its counterpart, the quality of financial position. Economic and strategic factors that affect the interpretation of the rate of return on assets and rate of return on common equity will be discussed. The premise of this course is that students will learn financial statement analysis most effectively by analyzing actual companies. Module 2 Online Tutorials
  14. 14. 2726 CORPORATE International MASTER'S Research Methodology This course aims to prepare students to develop a research project in business management. The complete research process is discussed, from the literature review stage, to hypothesis formulation, methodological design, and data analysis. Two main research strategies are studied: case studies and sur- veys. Statistical tools for quantitative analysis of data are presented to support questionnaire develop- ment and hypothesis testing. Case study planning will be discussed along with tools for analyzing data from different sources, including interviews and documents. We will take a practical approach to the course and focus on providing guidelines for the de- velopment of students’ own research projects. Managing People & Organizations in a Multicultural Environment This course explores people management and val- ue creation within business organizations from the point of view of a multicultural environment. It in- troduces value management creation, and discusses the new business environment and its cross-cultural dilemmas. It also takes a look at value management and value creation through intangible assets, and it looks at culture as an intangible corporate asset. Related topics, aimed at better understanding the multicultural context, like interpersonal trust, leader- ship, incentive systems and organizational culture, are also studied. It then moves on to the importance of building relationships based on trust and organi- zational reputation. It uses concrete examples that demonstrate applicability in multicultural contexts. The relation­ship between culture and marketing is also examined through a brief introduction to semio­tics applied to management studies, in order to build a bridge between marketing and human re- source management strategies. Communication & Brand Manage- ment in Emerging Economies The primary goal of this course is to analyze the marketing environment in emerging economies, identifying the similarities and differences among various emerging markets and their implications in corporate marketing strategy. The second goal is to understand the different stages of progress the emerging markets are in, and the applicability of various communication and brand management strategies for each market. The final goal is to ana- lyze how the aforementioned strategies can create a comprehensive brand architecture that will pro- vide strategic direction, generate motivating brand identities and value propositions for the key brands, develop brand building programs, and result in ef- fective brand management. Value Added Finance & Global Performance The course covers topics such as shareholder val- ue; value-based management; value creation and economic value added; valuation principles; mar- ket va­lue added and excess return; EVA; working capital requirement; comparing excess returns, MVA and EVA; creating value; implementing EVA; the cost of capital: CAPM, beta and WACC; arbitrage pricing theory; financial strategy and value creation; pecking order theory; major ac- counting adjustments; value drivers; and EVA versus cash flow return on investment. Innovation Management in Emerg- ing Markets This course will examine the analytical and empiri- cal basis of the role of technology and innovation manage­ment in firms’ strategies for competitive- ness in the global market place. These issues will be examined from the perspective of advanced econo- mies in association with, and especially from, the perspective of emerging economies. The course will combine theoretical perspectives with practical ex- amplesofsuccessesandfailuresinthemanagement of technology and innovation at the level of firms, industries, clusters and also government policy. The course is centred on three major issues: (i) Techno- logical capability as a strategic asset for the imple- mentation of different types of production-based and innovative activities and for achieving global competitive performance; (ii) Intra- and inter-firm learning strategies as sources of technological capa- bilities; (iii) Impacts of innovation activities on firms’ business performance (technical indicators, produc- tivity, growth) and environment. These issues will be addressed from the standpoint of: (i) A compre- hensive perspective on technology and innovation, which is concerned not only with the technical as- pects of technology and innovation, but the organi- zational, managerial, and institutional dimensions; (ii) A strategic and critical management perspec- tive on technology and innovation, without losing a practical view on implementation mechanisms. The Module 3 EBAPE/FGV Rio de Janeiro course will be implemented on the basis of interac- tive lectures, group exercises followed by presenta- tions, collective discussions of readings (concrete examples of various experiences of innovation strategies), interactions with industry/government experts, technical visits to relevant organizations.
  15. 15. 2928 CORPORATE International MASTER'S Doing Business in China The course aims to offer executives interested in China first-hand contact with the country and its business realities, including the analysis of key issues such as the geopolitical environment, and some of the economic and legal aspects of per- sonnel management under these topics: Strategy in China Overview; Human Resources Manage- ment by guest speaker from Egon Zehnder (TBD); Chinese Political Economy/Culture; Internation- alization of Chinese Firms; Doing Business in China - A View from a Foreign National's Perspec- tive; Geopolitics of China; Chinese Economy in the Global Financial Crisis; Marketing in China. In addition, the program includes company visits and meetings with local executives. The specific objectives of the course are: · Understanding China’s business environment, its economic and social trends, country-specific regulations, aspects of local businesses inclu­ ding strategy, finance, and human resources; · Sharing experiences through meetings with CEOs or visits to companies in the region; · Taking part in networking activities and seek- ing out business opportunities. LEAD 2 In the second half of LEAD, participants should be able to lead others more effectively and deal with challenges such as defining the different roles in a team and how they can be combined to create a high-performance teamwork. The PostProgram consists of individual executive coaching sessions with the aim to help the participant to successfully implement their Individual Development Plan (IDP). Module 5 Georgetown University, ESADE & EBAPE/FGV Shanghai Module 6 Online Tutorials This first half of LEAD consists of two sessions that aim to help participants understand them- selves better and establish the basis for the de- velopment of the face-to-face sessions and the one-to-one executive coaching sessions, a 360º assignment. Participants should be able to better understand their strengths and weaknesses rela- ted to the critical capabilities of successful leader- ship and better lead themselves. LEAD 1 The LEAD Program, developed by Daniel Goleman andRichardBoyatzisandexclusivelyadaptedinEu- rope by ESADE, consists of a series of practical ses- sions and personal exercises carried out via an on- line platform, combined with individual executive coaching sessions. Based on their ideal leadership profile, participants develop a real-world personal development strategy that supports their growth and development as executives. The program con- sists of three phases: PreProgram, Program, and Post­Program. The aim is to help the participants better understand their strengths related to leader- ship capabilities, to mitigate their weaknesses, and to im­prove their ability to successfully develop and manage high-performance teams. PREPROGRAM ONLINE Neethling Brain Instrument 360 DEGREE PROGRAM LEADING YOURSELF, OTHERS AND CONTEXT EXECUTIVE COACHING POSTPROGRAM EXECUTIVE COACHING INDIVIDUAL DEVELOPMENT PLAN (IDP) Module 4 Online Tutorials
  16. 16. 3130 CORPORATE International MASTER'S indicators and the focus on proces­ses. This course examines strategy implementation with special emphasis on the design of the strategic map with a view toward keeping the balance of strategic dif- ferentiation and alignment. Leading Global Change Making a difference is the ultimate standard by which we judge our leaders. But to make a diffe­ rence is not easy. To lead, you must have the abil- ity to inspire by articulating and communicating an exciting vision of the future. However, an in- spiring vision is not enough. You must also have the ability to influence others to work together to realize that vision. The keys to successful influ- ence are building a base of power and demon- strating the political savvy necessary to manage the politics and conflict associated with leading change. The primary objective of this course is to help you understand and master the skills associ- ated with leadership and power. Corporate Responsibility & Sustainable World The purpose of the course is to enhance student appreciation for and ability to deal with ethical, public, and crucial dimensions of problems you will face as managers. The course emphasizes the interplay between the economic dimensions of those problems and their ethical, political, and social aspects. The course is designed to familiar- ize students with the recurring ethical problems faced by managers in their dealings with others inside and outside their company, and the recur- ring normative problems of public policy and regulation concerning business. Students will be introduced to key concepts, principles, and ap- proaches to normative analysis, and given prac- tice in recognizing and evaluating arguments. Students will have the opportunity to reflect on their own values as they relate to the job of the manager. Global Capstone/Graduation This integrative course will focus on a specific industry, guided by industry executives and a pro­ ven, proprietary industry simulation that identi- fies drivers of industry change, devises new cor- porate strategies to improve profitability and gain long-term competitive advantage and negotiates mergers and acquisitions, and identifies partner- ing agreements and alliances. Participants will be required to apply every­thing they learn during the program to succeed. One of the most important benefits of taking a Master's Degree program is the opportunity it offers to consolidate the participant’s expertise by asking him/her to write and defend a Master's thesis. Participants are required to complete and present a Master’s thesis, which is a research project completed after obtaining at least 24 credits from attending lectures offered under the program. The thesis subject should be related to the participant’s work expertise and the program's content, agreed upon between the participant and his research advisor. The advisor is a professor who is a specialist on the subject in question. Master's Thesis Presentation & Graduation Ceremony Rio de Janeiro Leading Yourself, Others, & Organizations This course will allow participants to better unders­tand their strengths and weaknesses re- lated to the critical capabilities of successful lead- ership. The aim is to identify the gap between the actual and required corporate leadership capabili- ties in order to successfully implement strategy. During the face-to-face sessions and the one-to- one executive coaching sessions, the objective is to reduce this gap as much as possible. Partici- pants learn to deal more effectively with the fol- lowing challenges: · Defining the different roles in a team and how they can be combined to create high-perfor- mance teamwork. · Identifying when teamwork is needed and how you can deal with different profiles within your team. · Understanding team development and manage­ ment, as well as key success factors to create bottom-line impact. · Understanding how asymmetrical information and interests can affect team performance. · Analyzing how teams make high-impact deci- sions in stressful situations. Corporate Finance & Performance The primary aim of the course is to understand how to make investment and financing decisions. By the end of the course, you will better unders­ tand the time value of money, the functioning of capital markets, how to evaluate opportunities to raise debt and equity, and how to perform valu- ation of stocks, bonds, and companies. You will also have a greater knowledge of financial data sources, the use of spreadsheets to build financial models, capital budgeting analysis for corporate projects; and portfolio theory. This course empha- sizes the application of finance principles to busi- ness cases, including an introduction to the use of derivatives for risk management. We analyze the international financial environment and the op- eration of global financial markets, the economics of currency markets and foreign exchange risk, the mechanics and corporate uses of derivative, strategic business alternatives, and operational practices to manage risk, the decisions of com- panies as to when to hedge and not, and how to hedge using financial instruments. Organizations need to implement their strategies using key performance indicators which facilitate choos- ing the investments and projects that contribute most to creating a competitive advantage. Flex- ibility requires integration between performance Module 7 ESADE Barcelona
  17. 17. 32 CORPORATE International MASTER'S Learning Methodologies As a participant of the Georgetown- ESADE-EBAPE/FGV Corporate Inter- national Master's program, you will be challenged and strengthened by both the faculty and your classmates. We carefully select seasoned, high-poten- tial participants whose diverse careers, skill sets and cultural backgrounds complement your own. One of the most vibrant features of the Georgetown - ESADE - EBAPE/FGV program is the team approach to learn- ing. You will work collaboratively on coursework and projects, drawing upon the skills, knowledge and backgrounds of your teammates. This dynamic inter- play of interests and strengths increases the value of the experience for every- one. You will develop friendships and professional relationships that will last a lifetime. You will benefit from an ex- pandedworldview,abroaderknowledge base and greater confidence in resolv- ing complex organizational challenges across functions. Each module is a “deep immersion” experience that integrates core MBA courses, specially designed integrative courses, and a series of special topics and briefings. All elements of the mod- ules are developed to take the grea­test advantage of the residency location. While the core MBA courses ensure that you master fundamental business disciplines and general management skills, the integrative courses combine these disciplines and challenge you to apply your management skills to live cases. Every module also gives you time to extend your personal and professional network as well as enhance your glob- al perspective. Networking events will introduce you to local Georgetown, ESADE, and EBAPE/FGV alumni as well as leading local business execu- tives and government officials. Learning Model EMOTIONAL ASPECTS • Evaluation 360° • Executive coaching • Peer coaching • Mentoring • Role-playing • IDPs • Readings and master classes • Cases characteristic of the enterprise • Debates with managers • Training “Clips” • Meetings with professionals of other fields (anthropologists, philosophers) • Meetings with managers • Visits Overseas • Social software (blogs, webinars, social networks), virtual communities • e-learning • e-tutoring • Master Thesis Source: Hugas, 2013 "This program is an excellent opportunity to improve your professional skills without leaving your job. You not only learn from the professors, but also from your peers' professional experiences around the world. The different countries one visits are a great opportunitytoseeotherrealitiesandcultures." Juan Carlos Rosales, Market Risk Vice-president, Citibank Peru and Ecuador. INTELLECTUAL ASPECTS Experiential Aspects CIM
  18. 18. 3534 CORPORATE International MASTER'S Program Directors Jose-Luis Guerrero Cusumano Associate Professor and Faculty at Georgetown's McDonough School of Business and Director of the Center for Intercultural Education and Development at Georgetown University. He is a member of INFORMS, POMS, ASQ and ASA. Member of the editorial board of “Benchmar­ king for Quality Management and Technology: An Internatio­ nal Journal” and the editorial team of the “Journal of Interna- tional Business Study.” Found- ingmemberofTheMultination- al Alliance for the Advancement of Organizational Excellence. He was an examiner for the American National Science Foundation, also, for the Ameri- can National Research Council in the area of Benchmarking and for the Institute of Interna- tional Education. Pedro Parada Balderrama Professor of Strategy and Glo- balization at ESADE Business School. Ph.D. from ESADE Business School. He was trained in the Case Method at the Harvard Business School. He has also participated in the Negotiations Program at Harvard and the Managing Change Program at MIT. He is Co-Academic Director of the Georgetown-ESADE Global Executive MBA program as well as a Visiting Professor at the HEC School of Manage- ment in Paris and SDA Boc- coni in Milan. In addition, he has coordinated and taught courses within the Internation- al Electives offered at Babson College. He is the author of What is Corporate Strategy? in Harvard Deusto Business Review. Marco Tulio Zanini Professor and Program Direc- tor of the Executive Masters in Business Management at the Brazilian School of Public and Business Administration of Fundação Getulio Vargas (EBAPE/FGV). PhD in Man- agement, University of Magde- burg, Germany, and more recently Visiting Professor at the same university. He was a Professor at Fundação Dom Cabral. Extensive Consulting experience in Leadership and Corporate Culture Programs. He has experience in teach- ing, research and consulting in the areas of strategic people management, intangible assets management, trust in organi- zations, leadership and senior management, organizational diagnosis of the strategic intan- gible assets, and intangible as- pects of special military forces. Our classes are led by experienced fa­culty who offer practical and ap- plicable knowledge and are equally committed to our students as mentors beyond the classroom. The faculty members are internatio­ nally recognized leaders in the study of the economic, social, political, and technological forces shaping global business today. They have been educated at many of the finest institutions around the world, and continue to play an active role in the international business com- munity, serving as corporate consult- ants and board members as well as speakers at industry events worldwide. Below are profiles of some of the dis- tinguished faculty. Faculty
  19. 19. 3736 CORPORATE International MASTER'S PaulAlmeida Professorof Strategyand Interna- tionalBusiness,andSeniorAssoci- ate Dean of Executive Education at Georgetown's McDonough School of Business. Ph.D. in Inter- national Business and Strategy, Wharton School, University of Pennsylvania. Georgetown-ES- ADEGlobalExe­cutiveMBAAca- demic Co-Director. He has been widely published in leading jour- nals and is Area Editor for Strat- egy, Innovation and Economic Geography for the Journal of In- ternational Business Studies. He was Chair of the Technology and InnovationManagementDivision of the Academy of Management. Awarded Georgetown’s Faculty Research Award and the Dean’s ServiceAward. MarcBush Karl F. Landegger Professor of In- ternational Business Diplomacy at the Edmund A. Walsh School of Foreign Service and Professor of Government at Georgetown University. He is an expert on in- ternational trade policy and law, andservesasamemberoftheIn- dustryTradeAdvisoryCommittee onStandardsandTechnicalTrade Barriers(ITAC-16),apublic-private groupreportingtotheU.S.Depart- ment of Commerce and United StatesTrade Representative. TeresaCorralesVerdugo Academic collaborator of the De- partmentofControlandFinancial Management of ESADE. Gradu- ate in Business Studies and MBA forESADE.Shehasdevelopedher professionalcareerinthefinancial area as controller and chief finan- cialofficerinlistedcompanies. AndrésCuneo Lecturer of the Department of Marketing Management, ESADE BusinessSchool.Ph.D.inManage- ment Sciences (Marketing) by UniverstitatRamónLlull,MSMar- ketingandMBAfromESADE. PauloN.Figueiredo Professor at the Brazilian School of Public and Business Admi­ nistration of the Fundação Getu- lioVargas(EBAPE/FGV) TechnologyandInnovationMan- agement from SPRU – Science and Technology Policy Research, UniversityofSussex,UK.Founder and editor-in-chief of the Interna- tional Journal of Technological Learning, Innovation and Devel- opment (IJTLID). Founder and headoftheResearchProgramme onTechnologicalLearningandIn- dustrial Innovation Management in Brazil at EBAPE/FGV, which develops relevant stu­dies on in- dustrial innovation in Brazil and other emerging economies. The results of these studies have been published in several academic journals and have been commu- nicatedtogovernmentpolicymak- ersandcorporatemanagers. AlbertoGimenoSandig Professor at ESADE´s Depart- ment of Strategy and General Management. One of the found- ing partners of Family Business Knowledge, a research company specializing in family businesses. Developed a theoretical business model used by many worldwide and applies his management ex- pertise to his own company, Tec- nologías del Medio Ambiente. Has served as the General Man- ager of the United Port Services, SA and as the GM of Productos FritRavich,SL. MiguelÁngelHeras Professor in the Department of Operations Management and Innovation at ESADE. He ad- vises senior management on the introduction of stra­tegy through balanced scorecards and on the transformation of organizations toward a process-based focus. He was a director in the senior man- agementconsultancyfirmRoland Bergerandproductionandorgan- izationdirectorofPhilipsinSpain andBelgium. IstvanKarolyKasznar Professor at the Brazilian School of Public and Business Adminis- tration of the Fundação Getulio Vargas (EBAPE/FGV). Ph.D. in Business Administration from California Coast University, USA. He has experience in the busi- ness, managerial, banking, agri- cultural, educational, corporate and institutional research and consultancyareas,forprivateand public companies both in Brazil andabroad.Heisthecoordinator of the Study Program for States and Municipalities (PEEM/ EBAPE). He is the president of the Technical Commission on Economics and Planning of the Union and Association of Banks, and the Technical Director of In- stitutional Business. JavierMir Professor of Business Policy at ESADE Business School. Mem- ber of several boards of directors. FormerlyCEOofAffinity(Gallina Blanca Purina, 1990-1996) and of JoyCo (Agrolimen Group). Advi- sor of va­rious boards of directors. He has occupied senior posts in North American multinationals with wide involvement in interna- tionalmarkets. CarmenPiresMigueles Professor at the Brazilian School of Public and Business Adminis- tration of the Fundação Getulio Vargas (EBAPE/FGV). Ph.D. in SociologyfromSophiaUniversity, Tokio.Shewasavisitingprofessor at Otto von Gueriche Universität Magdeburg, Germany. She is a consultantforBrazilianandmulti- national corporations. Her special fields are organizational culture, anthropology of consumption, integrated management of intan- gibleassetsandnewinstitutional. HelioA.Reis Professor in the Administra- tion Department of the Brazilian School of Public and Business Administration of the Fundação Getulio Vargas (EBAPE/FGV). Assistant Coordinator of the un- dergraduate course in adminis- tration. He also lectures for FGV's post-graduate courses (Business Strategy,ProductandBrandMan- agement,StrategicPlanning)and tutorscourseworkcompletion. JuanRovira ESADE Professor at ESADE´s Department of People Manage- ment. Presently the Vice Chair for Iberia at Oxford Leadership Academy, Founder and first Di- rector of Universitas Telefónica. Was Global Director of Human Resources at Terra and Head of International Legal Services at BBVA. He specializes in develo- ping human capital within orga- nizations, people management andstrategyimplementation,and executive coaching. MikeRyan TeachingProfessorofInternation- al Business and Policy at George- town University's McDonough School of Business. He conducts researchonthepoliticaleconomy, institutions,andstrategicmanage- ment of the creative and innova- tive industry sectors in emerging economy countries. He also car- ries out research and education projects in cooperation with the Brazilian National Institute for Industrial Property, the European PatentOffice,theOrganizationof American States, the U.S. Copy- right Office, National Institutes of Health Office of Technology Transfer, and Patent and Trade- markOffice. JavierSantiso Professor at ESADE´s Depart- ment of Economics. Currently the Vice President for Global Economy and Geopolitics (ES- ADEgeo), has served as the Chief Economist for Emerging Markets at BBVA and at OECD Development Centre. Tenured professoratSciencesPoParisand lecturedatJohnHopkinsUniver- sity (USA) and HEC School of Management (France). Chosen as a Young Global Leader by the World Economic Forum (Davos) and nominated as one the top 50 most influential people in Ibero- America. Widely published and recognized as an global expert in emerging markets. GuillermoSebastian Coordinator of the group of exe­ cutive coaches in ESADE Madrid and executive coach related to LEADProcess.DegreeinPhysics (UCM), and Diploma in Business Planning and Administration. Mana­gingpartnerandfounderof the company People & Coaching International. He has more than thirty five years of executive man- agingexperience(Unilever,Grupo Pascual, Coopers & Lybrand, De- loitte, Telecinco, etc.). Extensive experience as an executive and professional coach, certified by AECOP (Spanish Association of Executive Coaching and Pro- cesses). CarlesTorrecilla AssociateProfessorintheDepart- ment of Marketing Management at ESADE. Founding director and advisor of Eco­veritas SA, and founding advisor of World- TourPlatforms. He has been an Administrator of Tampahavana SL. His areas of specialization are strategic marketing and the mar- ketingplans. Faculty
  20. 20. 3938 CORPORATE International MASTER'S
  21. 21. 40 CORPORATE International MASTER'S When you begin the Georgetown-ESADE-FGV program, you will immediately join a unique group of accomplished professionals. You and your classmates will work, learn, solve problems and travel the world together. You will develop a community of support and lasting professional relationships with your class- mates and professors, and you will find that the Georgetown-ESADE-FGV pro- gram is more than an academic challenge; it is a once-in-a-lifetime experience of personal and professional development. Global Alumni Connections When you graduate from the Corporate International Master’s program, you will gain access to the combined alumni networks of Georgetown University, McDono­ugh School of Business, ESADE Business School, and EBAPE/FGV. The Georgetown-ESADE- EBAPE/FGV alumni network includes leaders in virtually every field and provides you with an extraordinary array of resources. • More than 184,000 Alumni. • Magazines and newsletters, including news on alumni accomplishments and events. • Regional and national clubs around the world. • Special interest organizations such as the Wall Street Alliance, Business An- gels Club, Entertainment and Media Alliance, Real Estate Club, Latin Ameri- can Alliance and Sports Management Club. These organizations provide net- working, mentoring and career placement opportunities. • Institutional websites with alumni directories, job postings, career services and mentoring contacts. • Class reunions and other institutional events. • Seminars and life-long training opportunities. • On-campus Alumni House in Washington, D.C., with business facilities for alumni. Global Network Key Facts Duration 12 months with 4 additional months to write and present the master's thesis. Degree One diploma with three accreditations of international recognition: • Executive Master’s in International Business from Georgetown University, McDonough School of Business • Corporate Master of Business Administration from ESADE Business School • Mestrado Executivo em Gestão Empresarial, Stricto sensu from EBAPE/FGV Modules 7 modules 3 modules of 11 days (33 days) • Washington, D.C., U.S. - Georgetown University • Rio de Janeiro, Brazil - EBAPE/FGV • Barcelona, Spain - ESADE 1 module of 5 days • Shanghai, China - Georgetown, ESADE EBAPE/FGV 3 online modules • Marketing • Financial Accounting and Management • LEAD 1 LEAD 2 - 360º Assessment 1 Master’s Thesis Final presentation 4 months after Barcelona module - Rio de Janeiro, Brazil - EBAPE/FGV Please note: program, faculty, dates, and fees are subject to change. ESADE Business School, Georgetown University’s McDonough School of Business and Fundaçao Getulio Vargas/EBAPE also reserve the right to cancel this program if in their view the circumstances required for its successful completion do not apply. Georgetown University, ESADE Business School and Fundaçao Getulio Vargas/EBAPE reserve the right to modify the requirements for admission and/or graduation, the program curricula, tuition, fees, and other regulations affecting the student body. Georgetown University, ESADE Business School and Fundaçao Getulio Vargas/EBAPE do not discriminate in their programs, activities, admissions or employment practices on the basis of race, color, religion, national origin, sex, age, marital status, personal appearance, disability, sexual orientation, gender identity or expression, family re-sponsibilities, genetic information, matriculation, political affiliation, or any other basis protected by law. Individuals who have concerns regarding theseissuesareencouragedtocontacttheVicePresidentforInstitutionalDiversityandEquity,locatedinRoomM-36DarnallHall,telephonenumber +1 202 687-4798, at Georgetown University.
  22. 22. CIMWashington, D.C. • Rio de Janeiro • Shanghai • Madrid CIMWashington, D.C. • Rio de Janeiro • Shanghai • Barcelona
  23. 23. Contact Details ESADE Business School Sarah-Jane Stone Av. d'Esplugues, 92-96 08034 Barcelona, Spain Phone +34 935 543 531 Georgetown University, McDonough School of Business Jesse Avila 37th and O Streets, Suite 474 Rafik B. Hariri Building Washington, D.C. 20057, USA Phone +1 202 687 0971 EBAPE/FGV Teodóra Szabó Brazilian School of Public and Business Administration Praia de Botafogo, 190 - 4th and 5th floors CEP 22250-900 Rio de Janeiro Phone +55 21 3799 6216
  24. 24. Three top Business Schools have joined forces to design an exclusive program: • Uniquely designed with a focus on markets • Four intensely challenging international modules • One degree, with three international accreditations • Oficial Mestrado from the Brazilian Education Minister • A diverse curriculum focusing on the most relevant concepts to the global executive with a special interest in doing business from or with Latin America • The unquantifiable value of your peer’s insights, experiences and skill-sets • Access a global network of more than 180,000 alumni worldwide These are the building blocks of the Corporate International Master’s program. General Class Profile Class Size Men 70% Female 30% Average Age Average Work Experience Approx. 40 38 13,5 Industries Represented (19) Government, Business, Consulting, International Development, Insurance, Technology, Telecommunications, Education, Healthcare, Financial, Mining, Renewables, Health, Beverages and Food, Defense, Maritime, Real Estate, Automotive, Documentary and Film. 30% Director 5% CTO 10% President/CEO 10% Controller 10% Consultant 5% Vice President 5% Partner 20% Manager 5% Administrator Professional Experience Undergraduate Areas of Study Average Work Experience: 13,5 years 200+ Employees Supervised Business, Social Science, Engineering, Humanities, Computer Science, Economics, Science, Law, Other. Class Profile What Makes CIM Different? Countries of Origin, Residence or Nationality Belgium, Brazil, Colombia, Denmark, India, Peru, Puerto Rico, United Kingdom, United States, Zambia
  25. 25. $75,000 USD Corporate packages are available for multiple enrollments. Georgetown University, McDonough School of Business Jesse Avila Phone +1 202 687 0971 ESADE Business School Sarah-Jane Stone Phone +34 935 543 531 EBAPE/FGV Teodóra Szabó Phone +55 21 3799 6216 The dates given in this calendar are for information purposes only. The definitive calendar of activities will be confirmed at a later date. This includes tuition, fees, teaching material, accommodation, luncheons and cof- fee breaks, in Washington, D.C., Rio de Janeiro, Shanghai and Madrid. It does not include travel expenses. The travel to the Master´s Thesis final presentation and the graduation ceremony is optional and it is not included in the tuition price. Please note: program, faculty, dates, and fees are subject to change. ESADE Busi- ness School, Georgetown University’s McDonough School of Business, and Brazil- ian School of Public and Business Administration of the Fundação Getulio Vargas (EBAPE/FGV) also reserve the right to cancel this program if, in their view the cir- cumstances required for its successful completion do not apply. • Completed Online Application • Application fee of $175 USD • CV or resume (five years work experience minimum) • Personal Statement of Purpose • Two Letters of Recommendation (both professional) • Academic records (transcripts of all university-level education) • Employer Letter of Support • Proof of English Proficiency (for non-native English speakers) The program’s Admissions Committee will examine and reply to all applications received, informing all candidates about the progress of their admission. Rolling Admissions through June 15th. To ensure that places are available, candidates are advised to begin their admission process as early as possible. Application Checklist: Calendar Fees For further information, please contact: Module 1 -Washington, D.C. 20th September - 2nd October 2015 Module 2 - OnlineTutorials 26th October - 23rd November 2015 Module 3 - Rio de Janeiro 6th - 18th December 2015 Module 4 - OnlineTutorials 19th January - 8th February 2016 Module 5 - Shanghai 20th - 26th March 2016 Module 6 - OnlineTutorials 25th April - 20th May 2016 Module 7 - Barcelona 12th - 24th June 2016 Master’sThesis Presentation Graduation Ceremony - Rio de Janeiro 8th - 11th November 2016 Please visit the Corporate International Master’s website to register for an online information session and to gain a comprehensive overview of the CIM course structure and more detailed information about the content of each specific module. We are looking for a diverse group of men and women from a variety of nationalities and backgrounds, including the humanities and natural sciences. A business background is not required. However, all applicants should have a current international job profile and demonstrate good interpersonal skills and a capacity for leadership. Thoseholdingabachelor’sdegreefromanaccreditedcollege or university are eligible for consideration for admission. In addition, applicants should have five years of postgraduate professional experience and have the quantitative aptitude needed to succeed in a rigorous program. All applicants must have an interview with one of the program directors. This interview allows a personalized dialogue about mutual expectations. This ensures high levels of satisfaction of individual training needs and also guarantees adequate equivalence of knowledge and professional experience among participants. To be eligible for an interview, candidates must apply online at and complete the application check-list. Admissions