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DIY SEO Tips for Small
Businesses
Stacey Cavanagh
Tecmark
@tecmark
SEO is not the answer to all of
your online marketing problems.
@tecmark
But if your business goal requires
more traffic (and relevant traffic) then
it’s one potential solution
@tecmark
If you don’t have budget to invest
then you’ll need to invest time.
@tecmark
But where should you even
start?
@tecmark
Things that need to happen first
@tecmark
Things that need to happen first
@tecmark
1. Defining goals
Things that need to happen first
@tecmark
1. Defining goals
2. Researching audience, keywords and
competitors
Audience Research
@tecmark
@tecmark
http://goo.gl/YRloq7
@tecmark
http://ubersuggest.org/
Get to grips with the basic
principles
@tecmark
@tecmark
http://moz.com/beginners-guide-to-seo
http://www.bing.com/toolbox/webmaster
https://www.google.com/webmasters/tools/
@tecmark
https://www.analytics.google.com
@tecmark
200+
different rankings signals
Laying excellent technical
foundations…
@tecmark
Adding useful, brilliant and unique
content…
@tecmark
Then building a big brand buzz
around it through inbound links,
social mentions and so on
@tecmark
Start by getting a list of all pages
on your site
@tecmark
@tecmark
http://www.screamingfrog.co.uk/seo-spider/
Prioritise: Meta titles, descriptions
and content
@tecmark
Prioritise: Meta titles, descriptions
and content
@tecmark
Put a plan in place to create on
going content
@tecmark
DIY Link and Engagement
Acquisition Tactics
@tecmark
Link acquisition isn’t about
quantity alone
@tecmark
@tecmark
And “manipulative” link
techniques can get you in trouble.
https://support.google.com/webmasters/answer/66356?hl=...
@tecmark
EGO BAITING!
@tecmark
http://buzzsumo.com/blog/40-fears-that-keep-search-marketers-awake-night/
@tecmark
Resources and Research
@tecmark
http://www.thinkwithgoogle.com/articles/how-advertisers-can-extend-
their-relevance-with-search.html
@tecmark
Distribute images
@tecmark
@tecmark
@tecmark
Share images on Flickr
under Creative Commons
@tecmark
And tell people how to
attribute
@tecmark
@tecmark
@tecmark
@tecmark
@tecmark
@tecmark
@tecmark
Keep up to speed with change
@tecmark
Recommended Reading
http://moz.com/blog
http://www.searchengineland.com
http://www.searchenginewatch.com
http://g...
Thank you
stacey.macnaught@tecmark.co.uk
GET IN TOUCH
@tecmark
http://www.tecmark.co.uk
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DIY SEO Tips for Small Businesses from @face4business #ffblive

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The first in the series of our #FFBLive presentations to help small businesses.

Tips for small businesses with little or no SEO experience who plan to carry out activity to bolster their own SEO activity.

We'd all like the luxury of a big budget and an expert agency, but let's get real: not everyone has it. In this presentation, SEO expert, Stacey MacNaught, shares tips and tricks for small businesses planning to invest the time to go it alone.

If you've got any SEO questions, Stacey and the team will answer them on Twitter @tecmark.

Published in: Marketing
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DIY SEO Tips for Small Businesses from @face4business #ffblive

  1. 1. DIY SEO Tips for Small Businesses Stacey Cavanagh Tecmark @tecmark
  2. 2. SEO is not the answer to all of your online marketing problems. @tecmark
  3. 3. But if your business goal requires more traffic (and relevant traffic) then it’s one potential solution @tecmark
  4. 4. If you don’t have budget to invest then you’ll need to invest time. @tecmark
  5. 5. But where should you even start? @tecmark
  6. 6. Things that need to happen first @tecmark
  7. 7. Things that need to happen first @tecmark 1. Defining goals
  8. 8. Things that need to happen first @tecmark 1. Defining goals 2. Researching audience, keywords and competitors
  9. 9. Audience Research @tecmark
  10. 10. @tecmark http://goo.gl/YRloq7
  11. 11. @tecmark http://ubersuggest.org/
  12. 12. Get to grips with the basic principles @tecmark
  13. 13. @tecmark http://moz.com/beginners-guide-to-seo
  14. 14. http://www.bing.com/toolbox/webmaster https://www.google.com/webmasters/tools/ @tecmark https://www.analytics.google.com
  15. 15. @tecmark 200+ different rankings signals
  16. 16. Laying excellent technical foundations… @tecmark
  17. 17. Adding useful, brilliant and unique content… @tecmark
  18. 18. Then building a big brand buzz around it through inbound links, social mentions and so on @tecmark
  19. 19. Start by getting a list of all pages on your site @tecmark
  20. 20. @tecmark http://www.screamingfrog.co.uk/seo-spider/
  21. 21. Prioritise: Meta titles, descriptions and content @tecmark
  22. 22. Prioritise: Meta titles, descriptions and content @tecmark
  23. 23. Put a plan in place to create on going content @tecmark
  24. 24. DIY Link and Engagement Acquisition Tactics @tecmark
  25. 25. Link acquisition isn’t about quantity alone @tecmark
  26. 26. @tecmark And “manipulative” link techniques can get you in trouble. https://support.google.com/webmasters/answer/66356?hl=en
  27. 27. @tecmark EGO BAITING!
  28. 28. @tecmark http://buzzsumo.com/blog/40-fears-that-keep-search-marketers-awake-night/
  29. 29. @tecmark Resources and Research
  30. 30. @tecmark http://www.thinkwithgoogle.com/articles/how-advertisers-can-extend- their-relevance-with-search.html
  31. 31. @tecmark Distribute images
  32. 32. @tecmark
  33. 33. @tecmark
  34. 34. @tecmark
  35. 35. Share images on Flickr under Creative Commons @tecmark
  36. 36. And tell people how to attribute @tecmark
  37. 37. @tecmark
  38. 38. @tecmark
  39. 39. @tecmark
  40. 40. @tecmark
  41. 41. @tecmark
  42. 42. @tecmark Keep up to speed with change
  43. 43. @tecmark Recommended Reading http://moz.com/blog http://www.searchengineland.com http://www.searchenginewatch.com http://googlewebmastercentral.blogspot.co.uk/ http://www.inbound.org http://backlinko.com/ http://www.seobook.com/blog
  44. 44. Thank you stacey.macnaught@tecmark.co.uk GET IN TOUCH @tecmark http://www.tecmark.co.uk

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