1.
DIY SEO Tips for Small
Businesses
Stacey Cavanagh
Tecmark
@tecmark

2.
SEO is not the answer to all of
your online marketing problems.
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3.
But if your business goal requires
more traffic (and relevant traffic) then
it’s one potential solution
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4.
If you don’t have budget to invest
then you’ll need to invest time.
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5.
But where should you even
start?
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6.
Things that need to happen first
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7.
Things that need to happen first
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1. Defining goals

8.
Things that need to happen first
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1. Defining goals
2. Researching audience, keywords and
competitors

9.
Audience Research
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10.
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http://goo.gl/YRloq7

11.
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http://ubersuggest.org/

12.
Get to grips with the basic
principles
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13.
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http://moz.com/beginners-guide-to-seo

14.
http://www.bing.com/toolbox/webmaster
https://www.google.com/webmasters/tools/
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https://www.analytics.google.com

15.
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200+
different rankings signals

16.
Laying excellent technical
foundations…
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17.
Adding useful, brilliant and unique
content…
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18.
Then building a big brand buzz
around it through inbound links,
social mentions and so on
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19.
Start by getting a list of all pages
on your site
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20.
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http://www.screamingfrog.co.uk/seo-spider/

21.
Prioritise: Meta titles, descriptions
and content
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22.
Prioritise: Meta titles, descriptions
and content
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23.
Put a plan in place to create on
going content
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24.
DIY Link and Engagement
Acquisition Tactics
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25.
Link acquisition isn’t about
quantity alone
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26.
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And “manipulative” link
techniques can get you in trouble.
https://support.google.com/webmasters/answer/66356?hl=en

27.
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EGO BAITING!

28.
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http://buzzsumo.com/blog/40-fears-that-keep-search-marketers-awake-night/

29.
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Resources and Research

30.
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http://www.thinkwithgoogle.com/articles/how-advertisers-can-extend-
their-relevance-with-search.html

31.
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Distribute images

32.
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33.
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34.
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35.
Share images on Flickr
under Creative Commons
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36.
And tell people how to
attribute
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37.
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38.
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39.
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40.
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41.
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42.
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Keep up to speed with change

43.
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Recommended Reading
http://moz.com/blog
http://www.searchengineland.com
http://www.searchenginewatch.com
http://googlewebmastercentral.blogspot.co.uk/
http://www.inbound.org
http://backlinko.com/
http://www.seobook.com/blog

44.
Thank you
stacey.macnaught@tecmark.co.uk
GET IN TOUCH
@tecmark
http://www.tecmark.co.uk