Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Power Listening.Online


Published on

How to improve the skills about emphatic listening

  • Be the first to comment

  • Be the first to like this

Power Listening.Online

  1. 1. September 2012 Executive Management SOUNDVIEW Book Summaries ®Power ListeningMastering the Most Critical BusinessSkill of AllTHE SUMMARY IN BRIEF Nothing causes bad decisions in organizations as often as poor listening. Itoften makes the difference between profit or loss; between a cohesive team or afractured one; between a long career or a short one. Countless managers are toldon their performance reviews to “become a better listener.” But that’s more easily by Bernard T. Ferrarisaid than done. Bernard T. Ferrari, adviser to some of the nation’s most influential executives,has seen firsthand why listening isn’t a soft skill — it’s the most powerful tool atany businessperson’s disposal. He makes a compelling case that anyone canimprove from a mediocre listener to a power listener. It just takes a commitment CONTENTSto practice some new skills and habits. Part I: Listen Up! Anyone can learn how to shape and focus a conversation, make others feel Page 2respected, stay focused on what’s really important and uncover the hidden pieces What Kind of Listenerof information that can change everything. Are You? Don’t assume that power listening will take more time than your old listening Page 2style. On the contrary, you’ll waste far less time in unproductive exchanges. You’ll Part II: Sorting the Chaosmore easily sort through the informational chaos coming at you. You’ll stop Page 4rehashing the same conversations over and over. Your decisions will be wiser andmore effective. Perhaps best of all, you’ll develop the reputation as someone “easy What Is the Plan? Page 5to talk to” — one of the greatest compliments for any leader. How Will We GetIN THIS SUMMARY, YOU WILL LEARN: It Done? Page 6 • The six common archetypes of bad listeners and their communication habits. Part III: Reaping • How to keep quiet and allow others to lead a conversation. the Benefits • The five questions that form the framework of effective, powerful listening. Page 7 • The best methods for turning listening into four problem-solving techniques. Changing Your Organization Through ListeningPublished by Soundview Executive Book Summaries®, 500 Old Forge Lane, Suite 501, Kennett Square, PA 19348 USA Page 8© 2012 Soundview Executive Book Summaries® • All rights reserved. Reproduction in whole or part is prohibited.Concentrated Knowledge™ for the Busy Executive • www.summary.comVol. 34, No. 9 (3 parts), Part 1, September 2012 • Order #34-21
  2. 2. THE COMPLETE SUMMARY: POWER LISTENING by Bernard T. Ferrari The author: Bernard T. Ferrari is the chairman and founder of Ferrari Consultancy and a 20-year veteran of McKinsey & Co. as a leader of the North American Corporate Finance and Strategy Practice and the firm’s Health Care Practice. Power Listening: Mastering the Most Critical Business Skill of All by Bernard T. Ferrari. Copyright © 2012 by Bernard T. Ferrari. Summarized by permission of the publisher, Portfolio/Penguin, a member of the Penguin Group (USA) Inc. 189 pages, $25.95. ISBN: 978-1-59184-462-4. To purchase this book, go to or Summary copyright © 2012 by Soundview Executive Book Summaries®, 1-800-SUMMARY. For additional information on the author, go to 4. Listening is the front end of decision making. PART I: LISTEN UP! It’s the surest, most efficient route to informing the judgments you will need to make.Listening Is Worth the Effort Highly developed listening skills increase your focus When someone talks about a meeting they’ve attend- and sense of control. You will see the change in youred, or recounts a conversation they’ve had, they’ll often own performance and productivity. More important,say something like, “At that point, I stopped talking for good listening skills will enable you to bring forth morea moment. It was good to catch my breath and rest for a fully developed ideas from the people around you. Inbit.” It’s an interesting comment, because it creates the the best of all worlds, it can facilitate streamlined analy-impression that talking involves more effort than listening. sis, more focused planning and more sure-handedIn fact, just the opposite should be true. This misinter- decision making. Gpretation — that listening is somehow equivalent toresting — leads people to believe that listening is a pas- What Kind of Listener Are You?sive, rather than an active endeavor. From that false To improve your listening skills, you must first figurepremise naturally flows the assumption that listening can out exactly what is keeping you from seeking and hear-be a time waster, rather than an effective means of ing the information you need. Here are six of the moreadvancing the ball. common archetypes of bad listeners: There are four major reasons to view good listening in The Opinionator. At the heart of an Opinionator’sthe business setting as a critical activity, and a strenuous problem is the tendency to listen to others really only toone at that: determine whether or not their ideas conform to what 1. Listening is purposeful. A disciplined busi- the Opinionator already knows to be true.nessperson enters a conversation with a clear understand- The Grouch. Whereas the Opinionator’s listening ising of what the conversation needs to accomplish. limited by his belief that his ideas are right, the Grouch 2. Listening requires control. Even when you’re is blocked by the certainty that your ideas are wrong.on the receiving end of a communication, you need to The Preambler. Television pundits have become thesteer and filter the incoming information in order to very embodiment of the poor-listening archetype, theaccomplish your purpose. Preambler. The Preambler’s windy lead-ins and ques- tions are really stealth speeches, often designed to box 3. Listening requires total focus and engage- his conversation partner in. The Preambler uses thisment. When you listen with intent, you must bring a questioning technique to steer the conversation, sendheightened awareness to the conversation so that you out a warning, or to produce a desired answer, as if thecan formulate the right questions, and generate the nec- dialogue had been scripted.essary interjections and interruptions to advance the The Perseverator. The Perseverator talks too much,conversation productively. in the way the Preambler does, but presets difficulties 1-800-SUMMARY Published by Soundview Executive Book Summaries® (ISSN 0747-2196), 500 Old Forge Lane, Suite 501, Kennett Square, PA 19348 USA, a division of Concentrated Knowledge Corp. Published monthly. Subscriptions starting at $99 per year. Copyright © 2012 by Soundview Executive Book Summaries ®.Available formats: Summaries are available in several digital formats. To subscribe, call us at 1-800-SUMMARY (240-912-7513 outside the United States), or order onlineat Multiple-subscription discounts and corporate site licenses are also available.Rebecca S. Clement, Publisher; Sarah T. Dayton, Editor in Chief; Andrew Clancy, Senior Editor; Amanda Langen, Graphic Designer; Contributing Editor; Andrew Clancy2 Soundview Executive Book Summaries®
  3. 3. Summary: POWER LISTENINGthat are more subtle but no less confounding. The pected places, so the best listeners solicit informationPerseverator may appear to be engaged in productive from sources far and wide, knowing that any of theirdialogue, but if you pay attention, you might notice that colleagues might have a surprising nugget of wisdom tohe’s not really advancing the conversation. As often as offer. Managers often bucket their colleagues into cer-not, he’s actually editing on the fly, fine-tuning what he tain roles and assume they can provide useful insightis saying through constant reiteration. only into areas that are close to their expertise. Respect The Answer Man. Everyone likes to be the problem means taking seriously everything people say to you andsolver. An extreme version of this is the Answer Man. giving them the benefit of the doubt. Even that quietThis is the person who starts spouting solutions before intern in the sales department might be able to offer athere is even a consensus about what the challenge morsel of information that could help you arrive at amight be, signaling that he is finished listening to your better solution.input in the conversation. The manager I encountered who demonstrated the The Pretender. The Pretender isn’t really interested most wonderful way of getting information and show-in what you have to say. Maybe he’s already made up ing respect for those who gave it to him was the COOhis mind on the subject; maybe he’s distracted by other of a hospital. He remarked once that he simply couldn’tmatters; maybe he has to put on a show of listening for run a place as complex as a hospital without solicitingpolitical reasons. Whatever the reason, we’d all be better information and ideas from everyone. He respected eachoff if he would drop the pretense. and every employee and patient, and they all returned You are likely a good listener at times. However, if that are honest with yourself, you will recognize that This COO succeeded because he opened his mind tomany of these archetypes of bad listening apply to you at the possibility that everyone around him was smart indifferent times and in different situations. You might be his or her own way and had a good idea or two. A greata Grouch on certain subjects or at different moments in motivator, to be sure, but what made this COO a greatthe business cycle, but act more like a benign Pretender manager was his ability to create concrete actions basedin other circumstances. You need to be able to recog- on input he received during his walkabouts. Whether itnize the behavior of each of these types, in yourself as concerned signage in the hallways or how staff greetedwell as in others, as the first step toward improving your incoming patients, he made sure to mine every conver-listening skills and raising the overall level of communi- sation for those pearls of insight. Gcation and decision making in your organization. G How to Keep Quiet –– Most ofRespect Your the TimeConversation Partner Chances are that you’ve heard someone invoking the Indra Nooyi, the CEO of PepsiCo, recalls in an inter- 80/20 rule somewhere recently. It applies to listening asview with Fortune that the best advice her father gave well. My guideline is that my CP should be speaking 80her about working with others was, “Assume positive percent of the time, while I speak only 20 percent of theintent.” If you do, she said, “You will be amazed at how time. Further, I seek to maximize my 20 percent. I canyour whole approach to a person or problem becomes make my speaking time count by spending as much of itvery different. You are trying to understand and listen as possible posing questions, rather than holding forthbecause at your basic core you are saying, ‘Maybe they with my opinions and observations.are saying something to me that I’m not hearing.’” People in leadership positions often feel a certain pres-Indeed, most people you work with want to do their sure to steer, direct or control conversations within theirjob well — and to help you do yours better, too. organizations. But don’t be misled. Your choosing to lis-Generally speaking, it’s safe to assume that you chose ten more than speak does not mean you’ve ceded con-your conversation partner (CP), or they have chosen trol of a conversation. Well-directed questioning andyou, because of that implicit covenant. minimal but well-timed commentary can help people Of course, sometimes it is you, not your CP, who bring forward new facts, open their minds, think in newneeds to provide the solution to a problem, and you ways, and come up with better ideas. Ultimately, a goodengage your CP because you think he or she might be listener gains more control over the problem at handable to help. Here, again, the conversation depends on and comes to better decisions.respect. Revelations and insights can come from unex- Soundview Executive Book Summaries® 3
  4. 4. Summary: POWER LISTENING Often, in business or organizational settings, our ten-dency to interrupt people in conversation arises from PART II: SORTING THE CHAOSour impatience to seek closure, or our need to strokeour egos in conversation. Any great listener must become the master of the The first thing to do when you feel the urge to inter- question. Building an information framework will assistrupt is to — keep quiet! You need to control your you in developing the right questions. It will allow youinstincts and reflexes when you’re listening. Don’t say to sift, sort and classify the chaotic rush of incominganything — no responses, no comments — before tak- information, so that you can apply it to your decisioning a moment to think about how it will affect the making and get to actions that make a difference.speaker and the course of the conversation. As a practi- When I think about this framework I picture a set ofcal matter, when I consciously pause in a conversation, I file drawers representing the broad categories of businesslike to count five beats in my head. Now, if you suc- problem solving and action. The categories that workceed in keeping still and quiet, you might create a for me are mandate, plan, team, execution and personal.moment or two of uncomfortable silence. Don’t be These are broad and general categories that, together,afraid of that. Most people abhor silence and they have a are comprehensive enough to cover most of the issuesnatural tendency to fill empty silences with commentary. that managers face. GHowever, you could be very surprised by what insight-ful comments your CPs blurt out during these lulls.Sometimes I find it helps to simply nod a little, just so What Is the Mandate?they know I’m not zoning out. G Most of the conversations you have in the work envi- ronment won’t overtly confront such cosmic questions as whether a company should exist or how to improveChallenge All Assumptions education in the United States, but you would probably Much of the time, we remain blissfully ignorant of the be surprised how often problem solving in business canassumptions that govern our decision making. In many be derailed by a simple misperception or misalignmentcases, we don’t become fully conscious of them until about the mandate of an organization. What is the com-they are challenged. And then, our natural stubbornness pany’s basic purpose? It’s essential mission? Why are wekicks in, and we often dig our heels in, certain of the all here?correctness of those operating assumptions. The problem You might think that this kind of question only con-is that, unfortunately, this feeling of certainty does not cerns CEOs and others at the highest levels of manage-guarantee that something is actually true. It’s not neces- ment. Not so. In fact, I would go so far as to say thatsarily the end product of infallible reasoning. Rather, the most common factor I’ve witnessed in business fail-certainty is a feeling, a good feeling — like calm or even ures is a lack of agreement about the company’s mandatejoy. The neurologist Robert Burton tackles this phe- throughout the workforce.nomenon of feeling like you know something in his Mandate discussions can be brief and much more spe-eye-opening book On Being Certain: Believing You Are cific than the grand, open-ended conversations triggeredRight Even When You’re Not. by a question like, “Why does the company exist?” Burton assembles a wealth of experimental evidence to Without doubt, however, agreement about the answersargue that the feeling of certainty is just that — a feel- to those big questions should inform each nitty-grittying, or mental state resulting from chemical reactions in discussion. Whatever level you are working at in thethe brain — and doesn’t necessarily connect to actual organization, it’s important to make sure you and thefacts. If these “certainties” prove to be false assumptions, CP see success exactly alike.they can be truly toxic to your business. Conversations Here are the questions that appear on the file foldersprovide occasions to examine and challenge our assump- in my “Mandate” drawer:tions. Certainty and the assumptions it guards wreak Question 1: Why are we here? This is a fundamen-havoc because they shut down our hearing. The refrain, tal question, but a practical, not metaphysical, one. What“I know the answer already” is a sure symptom of all the are the enduring, overarching aspirations? What is thepathologies exhibited by the Opinionator, the fundamental reason for being? On what does the organi-Preambler, the Answer Man, and the other archetypal zation base its identity? This is where you have to start.bad listeners. G Use this question or your version of it to ensure that4 Soundview Executive Book Summaries®
  5. 5. Summary: POWER LISTENINGyou and any CP have a shared understanding of the been able to glean the most thoughtful, complete, hon-group’s mandate. Get clarity here, at this level of est, and accurate information from everyone involved.abstraction, and then proceed to the other questions. Question 2: What are the specific initiatives that Question 2: Are there any misalignments? Any will help achieve the objectives? Steps must belack of alignment or acceptance of a mandate can have described and understood in more practical detail thedisastrous consequences for a company or organization. nearer you approach the time of actual execution. The best leaders listen to, monitor and then manage I am ruthlessly exacting when it comes to listeningthe complicated interplay of conflicting mandates, a fluid and questioning about initiatives. What I’m really sensi-phenomenon that requires ongoing attention and regular tive to is wasted motion. You would be wise to enterreassessment. The dynamic tension generated by the into conversations about planned initiatives with themultiple mandates of different stakeholders provides grist presumption that they are likely to be too complicatedfor the mandate discussion again and again, and can pro- or too numerous to be manageable. While listening forduce richer, more beneficial shared mandates when individual initiatives that are clear, simple and easy tomanaged thoughtfully. communicate, a good litmus test is that the aggregate of Question 3: Can we work with this mandate? initiatives undertaken by an organization add up to aIt’s one thing for a mandate to be inspiring on an emo- plan that is both credible and achievable.tional or intellectual level, but it also has to be practical. Question 3: What is the timeline? The thing thatIt must fertilize planning and execution. There are three managers have the most trouble anticipating and predict-component questions you need to answer to fill up this ing is pace. Planners and strategists in business need toparticular file folder: challenge the timeline rigorously. Challenge the under- • Does the mandate capture the imagination and pinnings by pointed questioning until you understand energy of the leadership team? the complete sequence of events related to an objective • Can the mandate be communicated more broadly or initiative, including relevant contingencies. to all the stakeholders? Fill this file folder until it’s bursting, if necessary; it’s • Can the mandate be translated into a plan? G the only way to schedule and sequence any plan with confidence. It will help you pay particular attention to milestones along the way. Are you and your CP inWhat Is the Plan? agreement about how often, and by what standards, you Every business that seeks to improve its performance will mark your progress, in order to maintain confidenceneeds a plan to realize its mandate. Mandate is the desti- in your schedule?nation, but without a well-drawn plan for getting there, Question 4: What assets are required, and areeven the most finely chiseled mandate becomes just an they available? Different types of initiatives require dif-amalgam of moonbeams and vapors. A thoughtful and ferent types of assets to ensure that you keep momentumworkable plan is formed and amended through many and get to the finish line successfully.conversations about how to move forward. The head- You and your CP should imagine there are subfoldersline question for a plan is simple: “What are you going to fill for all the items in the required inventory for car-to do now?” rying out the plan. Bear in mind that even after you’ve The first folder in the “Plan” drawer that I generally identified all the necessary assets, you still have only halfseek to fill, and then to update as appropriate, concerns the information you need. You must also determinethe concrete objectives that form the backbone of whether those assets will be available when you needany plan. them. You don’t want to be waiting for the cavalry Question 1: What are the specific objectives that when the time for battle is now.begin to move a company toward its mandate? Question 5: What are the risks we will be fac-There are two components to the objectives question: ing? When it comes to discussions about risk, I can turnFirst, we listen for how the objectives contemplated by to the writings of McKinsey colleague Lowell Bryan.the CP are aligned with the mandate. Then we listen for Bryan suggested laying out multiple initiatives thatthe clarity of the objectives, and carefully consider the would allow an organization to proceed with its strategyprocess that generated them. I try to ascertain whether, while regularly re-evaluating its commitment to any onewhen the decision was made, those responsible had cov- initiative as it came closer to maturity. He illustrated thisered all their bases, asked all the right questions, and idea using a grid, with one axis representing risk, and Soundview Executive Book Summaries® 5
  6. 6. Summary: POWER LISTENINGthe other representing the proposed time frame, on Question 3: What are the roles of thewhich he laid out the initiatives under way. This team members?allowed for spot assessments of which initiatives were in Question 4: Will this assignment be good forthe pipeline and the level of uncertainty or risk associat- the individuals on the team?ed with each. Later, Bryan added the dimension of the Question 5: What are the inescapable realities?return anticipated from each initiative. G Question 6: How is the chemistry? Question 7: What are the consequencesWhat Is the Team? of performance? A “team” is any group of people working together The CEO embraced this approach as he made thewith a common purpose, whether it is assembled by personnel decision. He sourced information and ideasdesign or comes together organically. The team doesn’t about the two candidates from across his managementhave to denote a formal work team designed and assem- team and his board of directors, ensuring that he had abled by management. Even the hiring of a single indi- deep reserve of data that could inform his decision. Atvidual for a job is an exercise in team building. the end of this process, I think he was surprised by the It’s frighteningly easy to make a bad call about people, decision he came to: the position of COO went toand the results of a misstep here can be disastrous. I was Larry. Larry’s commitment and his singular style provedconsulting to the CEO of a large health-insurance com- to be the winning edge; 18 months into his tenure, thepany who needed to replace the COO he himself had company had re-established its forward momentum andbrought in only a year and a half before. was looking toward the future with optimism. G He chose a candidate from outside the company, aman I’ll call Chandler, who was very much in theCEO’s image. His hiring of Chandler –– an executive so How Will We Get It Done? There are a few critical elements that are essential tomuch like him –– might have reflected the CEO’s con- successful execution. The labels on the file folders in myviction that he could have done the COO’s job himself, Execution drawer –– decision-making, information,had he enough hands. As it turned out, Chandler was complexity, and rhythm –– may be rather broad, butsimply the wrong man for the job. The company’s per- this is by design. Problems related to unanticipated com-formance continued to deteriorate, and the new COO plexity or a poorly defined chain of responsibility, forwas removed after only 18 months. example, will arise at any level of an organization. The CEO needed to bring in a new COO quickly. Question 1: How are we making decisions?One candidate, Larry, had virtually grown up there, Listening for how decisions are made and ensuring thatstarting out in the mailroom and working his way up everyone involved understands the chain of commandthrough all levels of the operation over a 30-year career. and who has what kind of authority will, of course,The other man, Russell, had been with the company increase any organization’s odds of smooth and success-only a few years less than Larry, most of which he spent ful execution of its plan. This leads us to the secondin the executive ranks. On the outside, Russell cut a challenging decision-making question: What happenssomewhat more polished figure, as if he were more nat- when unexpected stuff threatens to take us off course?urally suited to stand at the right hand of the CEO, but Perhaps it sounds a little counterintuitive, but there mustLarry was as competent and determined as Russell. be clearly articulated procedures at the outset, so thatNeither candidate was the obvious first choice. people on the team can know what to do when seismic Instinct and intuition, while undeniably relevant when events shake the best-laid comes to assembling good teams or fixing dysfunc- Question 2: Are we getting the right informa-tional ones, can only take you so far. tion at the right time? In an environment where a I encouraged the CEO to use the following questions couple of keystrokes can produce a flood of data at anyto focus his listening as he interviewed the two candi- time, managers can be stymied by too much informationdates and sought feedback about them from other mem- as easily as by too little. If good execution depends onbers of his management team: good information, it is incumbent on managers to Question 1: What capabilities do we need? ensure the integrity of the information on which they Question 2: What are the mind-sets of the base their decisions. They need to qualify the sources. team members? Just as important, they need to determine what data are6 Soundview Executive Book Summaries®
  7. 7. Summary: POWER LISTENINGrelevant and important to their ongoing assessments, and might run counter to the organization’s plans for thatwhat merely constitutes noise. person, or to the short-term needs of the organization, Question 3: How do we manage complexity? A or possibly even to the overall mandate –– the moregood leader assumes the job of defining the complexity effectively you’ll be able to filter your listening.of an operation. He makes sure the team understands Question 3: How does this person interact withwhat it is they need to be concerned about and what colleagues and others? As tough as it is to work sidethey can ignore. By carefully listening to his or her by side with an abrasive personality, it’s an even greaterteam, a manager can identify the developments and con- challenge to manage one. Conversations with problem-ditions that are outside the field of play, and then define atic personalities demand that you filter your listening inthe boundaries, thus reducing complexity. an unusual manner. You have to be on guard. Every Question 4: Do we have a rhythm? Managerial conversation has value, and you need to make the deci-rhythm, to me, means a time-regular set of interactions; sion to listen past the unpleasantness so you can staybe they one-on-one discussions or larger meetings, man- tuned in for the nuggets of gold that earned your CP aagers must commit to maintaining a communications place at the table to begin with.calendar. With regular and ongoing interactions you Question 4: What is the person’s level of self-establish a discipline in a company that ensures the gath- awareness? By determining your CP’s level of self-ering of focused and timely information, and allows for awareness, you can understand how he may or may notprecise measurements and calm decision making. G be consciously filtering what he says to you. It can be a listening challenge –– a little like having to listenIs It Getting Personal? through multiple layers of studio enhancement so that The reality of business life is that in all our communi- you can hear someone’s true voice on a recording. Gcations, we share some aspects of ourselves. Everythingwe communicate reveals something about who we PART III: REAPING THE BENEFITSare, how we think, what we feel, and what we thinkis important. Much more intriguing to me, and relevant to good I’ve observed that the best listeners in the businesslistening, is an individual’s intrinsic personality, analo- environment are able to access and utilize a handful ofgous to the more subtle secondary colors that decorate powerful problem-solving techniques more readily andhis or her life. These characteristics do not wax and more often than their peers. First, they are acutelywane with passing moods; they define a person’s aware of everything that their idiosyncratic filing systemvery nature. already contains or needs to contain. They move quick- ly to fill in the missing pieces of information, either It’s not possible to open a file folder for every charac- from other areas of their stored memory or from anter trait that a person might display. Instead, I’ve devel- external source.oped a series of questions that enable me to tease outpractical and useful information about the ways in which Second, they rapidly shuffle and recombine any or alla person’s character might govern his or her behavior of the stored information, constantly adding to theand color his or her communication. options and alternatives available for consideration. This compare-and-contrast technique, allowing them to dis- Question 1: What does this person value? The miss a progression of inferior options, makes good deci-core values and beliefs of a person can come into play in sions more likely. The process of comparing and con-the context of business discussions. For instance, some trasting allows leaders to distill the choices down untilpeople commit themselves to peak personal perfor- only the best options remain.mance, while others make the group ethos their primaryconcern. The point is that understanding the values at Leaders can then assess these options using a thirdthe core of your CP’s nature will help you listen more technique. During the Renaissance, in Italy in particular,accurately to the essence of his or her conversation. when patrons, magistrates or church officials had to select an architect or artist for an important project, Question 2: What are the individual’s personal they occasionally employed the principle of paragone,aspirations? The more you are attuned to an individ- which translates literally as “comparison.” Works of artual’s personal aspirations –– and the more sensitive you would be placed next to each other so that their relativecan be to the many ways in which those aspirations Soundview Executive Book Summaries® 7
  8. 8. Summary: POWER LISTENINGmerits could be weighed. What makes paragone particu- meetings –– these are the building blocks of culture.larly effective in the business world is that even though Though cultures evolve organically more often thanit involves comparing two efforts or two proposals side by design, there is no doubt that they are shaped, inby side, it is not necessarily intended to force a simple large part, by company leaders. Managers set the stan-either-or decision between the two. The assumption is dards within their organizations through their interac-that each of the options has value, so the observer –– tions with others. They use their conversations and dis-that is, the decision-maker –– can take the best elements cussions as tools, not only to better their own perfor-of each, and combine them into an entirely new option. mance, but also to lead by example, to demonstrateIn the best circumstances, the amalgam that results could what they believe to be or what they would wish to be,have advantages over either of the two original options the acceptable norms and boundaries for behavioron its own. and performance. You can think of the fourth approach to problem Good listening means having productive and respectfulsolving as the natural product of combining the first interactions. You will find that as you listen better andthree techniques. The best business listeners I’ve your interactions with colleagues improve, you willobserved –– not coincidentally, some of the most effec- actually begin to affect the behaviors of those aroundtive business leaders as well –– have honed their ability you and the culture of the organization or unit that youto call up an array of option sets at any decision point in manage. Here’s how, through good listening, you willtheir operation. Furthermore, they embrace the oppor- make positive cultural change happen in your business:tunity to test however many option sets are necessary • Foster a more discipline and productive organization.before making any decisions. And they do some of this • Ensure the free and open flow of informationtesting out loud through discussion with their col- and ideas.leagues. These executives understand the dangers ofjumping too quickly to a point solution before test dri- • Establish a reverence for fact-based discussions.ving all the viable alternatives. • Generate new insights and more creative solutions. On occasion, this process of developing and compar- • Build an organization that excites and energizesing options falls short of surfacing a clear favorite. In its people. Gsuch instances, the absence of an obvious choice mayindicate that, for some reason, the timing isn’t right formaking a decision. Even in the fast-moving and fluid Conclusion My final message is this: There’s no time like the pre-business environment, your first decision may be about sent. Start your new listening journey right now, bywhether or not a decision needs to be made and acted trying to substitute one good listening practice thaton at all or, alternatively, whether it needs to be made seems most natural to you for one bad one that younow or later. Delaying a decision can test the mettle of have identified.even the best of executives. G As with so many efforts at self-improvement, half the battle is already won the moment you make the decisionChanging Your Organization to try and the commitment to apply yourself. I hopeThrough Listening you’re excited by the prospect of the fuller and richer world that good listening can open up for you. I know Not only can the quality of your listening determine I am. Gyour own individual performance, but it can also shapethat of your organization. RECOMMENDED READING LIST Because it influences the performance of each individ- If you liked Power Listening, you’ll also like:ual, a business’s culture is critical in determining how 1. Just Listen by Mark Goulston. Veteran psychiatrist and business coachwell a business performs in the collective. Yet what is Mark Goulston reveals the secret to how to get through to anyone, evenculture actually built on? How does it evolve within an when productive communication seems impossible.organization? At its essence, a corporation’s culture is 2. Everyone Communicates, Few Connect by John C. Maxwell. How can you really connect with others? It’s a skill anyone can learn. Here, Maxwellreally the sum of all the many hundreds and thousands offers his proven method — Five Principles and Five Practices — so youof personal interactions between its members. Face-to- can connect one-on-one, in a group, or with an audience.face conversations, discussions, presentations, debates and 3. Win by Dr. Frank I. Luntz. Learn how top performers win in all areas of human endeavor by utilizing superb communication skills.8 Soundview Executive Book Summaries®