eCommerce and mCommerce in South East Asia- Economic Outlook

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eCommerce and mCommerce in South East Asia- Economic Outlook

  1. 1. Investing into S.E. Asia & eCommerceBy Paul Srivorakul
  2. 2. SG, MY, TH – Media Consumption
  3. 3. Visitation to Retail Category GrowsAcross APAC Markets Source: comScore Media Metrix – Multi Country Media Trend Asia Pacific Visitors Ages 15+, October 2011
  4. 4. Ecommerce Evolution• Phase 1: Search (Amazon) Helping people find what they’re looking for at the exact moment they want it.• Phase2: Push (Groupon, & Gilt) Deals on things people probably weren’t looking for, with elements of scarcity, limited time offers, and social baked in.• Phase 3: Discovery (Pinterest, Birchbox, & Svpply) Generating demand through personalized marketing and curation with a seamless transition to buy
  5. 5. Ecommerce LandscapeSource: Luma Partners LLC 2012
  6. 6. Internet is being rebuilt around peoplePeoples profile’s and content are moving with them asthey visit different sites Past Today
  7. 7. Mobile allows for constant connectivity % of daily queries by hourSource: ThinkMobile with Google 2012
  8. 8. Mobile Data Data Data Data Data Data Data Data Data Brand Data Data ContentSocial Advertising Location Data Data Commerce Data Data Data Data Data Data Data Data Data Gamification
  9. 9. BUY THE DVD TO GET THE FULL PRESENTATION FROM THE PRESTIGIOUSSPEAKERS.Kindly email to info@reblexgroup.com to purchase the DVD

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