Hilton in the Community Foundation:       What role for business groups in homeless policy?One corporate foundation’s resp...
ABOUT US: key information•   Independent registered charity, est 2001•   Official charity of Hilton Worldwide in Europe•  ...
ABOUT US: where we operate                             •   Active in 27 countries                             •   Roots ar...
ABOUT US: our mission•   To make a real difference to those    young people who are most in need•   To equip young people ...
Why homelessness?•   One of four core areas of funding focus    chosen by our volunteers:     –   Disabled Children and Yo...
How have we engaged?•   We have partnered with 40 different    organisations since 2008, donating £285,000    (€342,000) f...
What role for business groups?•   Recognizing our collective responsibility•   Being aware of our limitations and managing...
What role for business groups?•   Employment•   Positive Brand alignment – can bring    recognition•   In kind support    ...
A case study: Amber Foundation•   Amber provides quality support for homeless    young people in three UK counties, helpin...
Issues of engaging businesses•   ROI•   Competition•   Emotive cause•   Different time scale•   Scale of impact•   Attitud...
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What role for business groups in homeless policy? One corporate foundation’s response to the issue of homelessness

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Presentation given by Simon Sheehan, Hilton in the Community Foundation, UK, at a FEANTSA seminar on "Funding strategies: Building the case for homelessness", hosted by the Committee of the Regions, June 2012

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What role for business groups in homeless policy? One corporate foundation’s response to the issue of homelessness

  1. 1. Hilton in the Community Foundation: What role for business groups in homeless policy?One corporate foundation’s response to the issue of homelessness Simon Sheehan, Director June 8th 2012, Brussels
  2. 2. ABOUT US: key information• Independent registered charity, est 2001• Official charity of Hilton Worldwide in Europe• Company covers costs of administration and subsidises fundraising• Top 30 Corporate Foundations and Trusts based on grants awarded in a year (UK)• €12.8 million donated to date 2012• Every net pound and penny raised goes to the grant fund• Charitable giving is focused on: - Young People and Education - Young People and Health
  3. 3. ABOUT US: where we operate • Active in 27 countries • Roots are in UK/Ireland – majority of fundraising and giving is there but Europe growing • Local giving model – supporting local young people in each country through hotel fundraising
  4. 4. ABOUT US: our mission• To make a real difference to those young people who are most in need• To equip young people with the skills and opportunities to have a brighter future• Through providing grant support to: Education - Training/re-training, educational equipment, activity based learning, sports equipment, transport etc. Health - medical equipment, care facilities, activity based holidays, awareness campaigns, hospices, “make-a-wish” activities, treatment etc.
  5. 5. Why homelessness?• One of four core areas of funding focus chosen by our volunteers: – Disabled Children and Young People – Life-limited Children – Homelessness – Children in Hospital• Direct and visible need in our communities; connection to wide range of social issues• Natural synergy with hotels: – Employability – Skill sharing – In-kind giving
  6. 6. How have we engaged?• We have partnered with 40 different organisations since 2008, donating £285,000 (€342,000) from voluntary income• Projects funded include: - Formal training and accredited courses - Life-skills training - Peer education to prevent homelessness - Volunteer hosting costs for emergency accommodation - Refurbishment projects e.g. kitchens, bedrooms, IT provision• More than money: Provided in-kind support (furniture, toiletries, soft furnishings)• Hilton as employer: Provided a gateway to careers advice and possible employment
  7. 7. What role for business groups?• Recognizing our collective responsibility• Being aware of our limitations and managing expectations of the sector – e.g., Trust /Foundation income reducing; businesses probably can’t fill this gap• Celebrating what is done already – to help spread awareness and yield new ideas
  8. 8. What role for business groups?• Employment• Positive Brand alignment – can bring recognition• In kind support – but Businesses moving towards counting ‘hours’ and ‘in kind support’ versus hard cash• Possible source of volunteer mentors for the young people
  9. 9. A case study: Amber Foundation• Amber provides quality support for homeless young people in three UK counties, helping to transform their lives• Central grant recipient: great results (80% success rate)• Nominated charity partner for Hilton Swindon• Fundraising – including the young people in activities• Practical help: CV clinics, interviews and support from HR• Powerful stories from young people which engage funders and supporters
  10. 10. Issues of engaging businesses• ROI• Competition• Emotive cause• Different time scale• Scale of impact• Attitude and ability• Afford to work and Pay day

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